You can use this tool to have a physical examination from the inside out when applying for a job.
SWOT analysis is a useful tool to check personal skills, abilities, occupations, preferences and career opportunities. If you do a detailed SWOT analysis of yourself, then you will clearly know where your personal strengths and weaknesses are, and you will carefully evaluate the opportunities and threats of different career paths that you are interested in.
Let's talk about the advantages first. Many people are faced with such a dilemma and find that they have no advantage from any angle, which is simply mediocre. For such a student, I just want to send you three words:? You are very modest. ? Advantage is only the part that you stand out from yourself, not compared with people all over the world, otherwise the number of suicides around the world is likely to rise sharply.
The more advantages, the better. I don't need to say that I must spend more ink.
For college students, the so-called? Advantage? Mainly divided into personal advantages and resource advantages. The so-called personal advantage means that your advantage is purely personal and does not change with external factors. For example, you are smart (if you can be an advantage, it is certainly not ordinary smart), and for example, you are beautiful (if you can be an advantage, it is certainly not ordinary beautiful). In fact, these are all advantages, which can be recorded first, but if you really analyze them carefully, they should cover a wider range. For example, some people are very talented, some people have outstanding communication skills, some people drink a lot, some people have some specialties in literature, art and sports, some people can easily give people trust at first impression, and some people have read some series in college and formed systematic knowledge in a certain field. These are all advantages, which are obvious and easy for you to master yourself. Good eloquence can be engaged in the work that needs to deal with people and persuade others; Those who drink a lot of alcohol are suitable for sales or civil servants, or public relations positions (it is worth noting that excessive drinking is an overdraft behavior, which can be used to start, but not for a long time); If you have a skill in style, maybe a blind cat meets a dead mouse, and the recruitment enterprise needs such personnel, or the young man recruited by the personnel department likes basketball as much as you, and can quickly become one with colleagues after entering the company to enhance interpersonal relationships; People who have systematic knowledge in a certain field are easily formed in front of others? Deep? People are always in awe of unfamiliar areas, so give full play to your advantages.
There are also some hidden advantages, such as being sensitive to numbers (excluding people who borrow money from others but never remember how much they owe), strong logical ability (for example, always analyzing students' views on themselves from some clues), being good at collecting information (for example, you like to collect gossip about your classmates), being very inflammatory in the team (for example, you find yourself easily stirring up classmates' emotions) and so on. Whether it helps your career or not. If you are worried that you have not seen it comprehensively enough, you can also ask your classmates for help and remind each other.
Never think that you have no advantage. The key is whether you dig hard or not. What? You still find yourself without any advantages? What are your main strengths? Balanced development? In the future, you can only be the boss or president.
The so-called resource advantage includes many factors, including human resources, financial resources, brand resources, knowledge resources and so on. For example, some of your parents and relatives are very background figures. For example, you meet some capable friends by chance. For example, your family can directly give you a large sum of money to invest and start a business. For example, your school is a famous brand and has a good reputation. For example, your major happens to be scarce in the market. Some independent students don't want to rely on family resources, but really want to succeed by their own efforts. I pay high tribute to this, because your realm has gone beyond Maslow's following four levels, pointing directly at? Self-realization? Layer, and at this time, you inadvertently have a very important personal advantage resource: independent consciousness and challenge desire.
Of course, these good things probably didn't fall on you. You are just one of the ordinary and diligent students in Qian Qian. Don't worry, in fact, the most important resource for students is knowledge resources. If you forget this, why did you come to college? Don't tell me you were cheated by your parents. What? You have no confidence in your major? Have you really been cheated by the school and teachers for four years? It doesn't matter, if we try to reinterpret your major, we may feel suddenly enlightened: for example, your major is accounting (there is a serious shortage of talents in general financial positions and the competition is extremely fierce), which shows that you have strong numerical ability, strong concept of report analysis, and speak with data and reports (which is also very important in many non-financial fields), and you may also have the thinking habit of analyzing problems from a financial perspective. You may have a strong sense of cost, or you may have a stronger sense of cash flow in marketing, sales, production management and other fields. Even if you don't feel strong in this respect, you can keep hinting at yourself and you will naturally have it. For example, if you study electrical appliances and read more circuit diagrams, are you at least right? Process? The concept is very deep, so the complex circuit flow can be understood, and it will be more no problem for the formulation and understanding of management flow. For example, if you are a biology student and can't enter a professional company or research institute, your biological skills may also be helpful for selling or purchasing fresh food, or simply join a food logistics company to be responsible for food preservation. Even if you didn't learn anything in college for four years and played video games for four years, at least I will say: You must have a strong sense of space, and you must adapt to the position where you need to sit for a long time and use your eyes highly. These thinking habits based on professional characteristics, if properly enlarged, may become the advantages of knowledge resources. If you are just a freshman and read my article, congratulations, you can consciously exercise yourself and accumulate resource advantages from now on.
I don't need to tell you some general advantages of college students. The key is whether you can give full play to them. For example: young, curious, willing to try and accept new things, eager to challenge, strong learning ability, received systematic professional training, and developed a good collective consciousness after several years of collective life (if there is).
And disadvantages, that is, all angles relative to advantages, are exactly what you lack. Finding out the disadvantages is also of great significance to strategic planning. Before you know what you can do, you should know what you'd better not do and what trouble you may encounter. Before you know how to add, you should learn to subtract, which can help us reduce the probability of frustration.
Overconfidence and inferiority may affect our judgment. First of all, don't let go? No advantage? Just look at it directly? Disadvantages? There is no advantage in some aspect, but the explanation is not outstanding enough. What if you underestimate yourself? Disadvantages? , may really become a disadvantage. You can further analyze your own disadvantages from some of the angles mentioned above. What? Are the poor ugly? Don't list, analyze yourself more strictly and objectively, anyway, you don't have to tell others: for example, you are not good at words, shy, careless, poor in knowledge, poor in school without a brand, professional unpopular or too popular. The purpose of analyzing disadvantages is not to make yourself more depressed, but to let yourself know how to avoid these disadvantages and make yourself smarter on the road of career. Of course, if you must challenge these disadvantages, firmly believe? Anything is possible? It is not impossible, but there will be more difficulties, and I only have? Admiration, endless? Yes
College students also have some common shortcomings, so we need to remind ourselves. For example: lack of experience, high self-expectation, leading to unstable work, outdated school knowledge is likely to be unsuitable for enterprises, and many bad habits that may be formed in modern university life (such as laziness, easy complaining, indifference to others, and other basic quality problems).
The so-called opportunity mainly refers to the outside world, and of course it also includes what schools may provide, such as? Going abroad? 、? Further study? 、? Postgraduate entrance examination? 、? Counterpart internship? Wait for the opportunity. Don't think that running around the campus or something like that? So-and-so enterprise has come to the school to recruit? Is the legendary opportunity, and then do all kinds of tricks? Grasp? Such an opportunity, if you really do it from such a narrow perspective? Strategic planning? Don't read this article. In fact, the analysis of opportunities needs a wide perspective, including the country's economic situation, industrial policies, laws and regulations, regional industrial development trends, industry trends and so on. And microscopic information collected from enterprises, government departments, talent markets, schools or seniors. In particular, we should pay attention to the emerging or high-growth professional fields, marginal and compound professional fields related to our major or our own advantages, weak professional competitors, strong national talent policy and other favorable information. Opportunity always stands in the corner where you don't pay attention. Without a few glances, you will inevitably miss valuable information.
The so-called threats include fierce competition in the talent market, saturated demand for talents, slow growth or even decline in the professional fields studied, new low-cost competitors (even technical substitutes), excessive bargaining advantage of talent demanders, unfavorable policy information, and newly raised career thresholds. It also includes those from oneself, such as health risks, unstable family factors, poor economic situation, heavy repayment pressure, etc. The word threat always sounds uncomfortable, but if you can prevent it and others can't, you will first establish a certain degree of advantage. Therefore, the ubiquitous threat may also become a favorable tool for you to participate in social competition.
A threat that college students should attach great importance to is that many bad precedents have caused enterprises to have a bad impression on fresh college students. At this point, you can only lament the behavior of your brothers and sisters. Out of love for your brothers and sisters, don't add fuel to the fire.
When listing the elements of these four dimensions, it is best to list the external factors and internal factors separately, and compress the most important factors to about 10, so that the analysis can begin.
Matrix can be used for strategic analysis, as follows:
Further analysis, you can continue to use the matrix, such as SO analysis (that is, advantage-opportunity analysis). You can list the advantages and opportunities on the horizontal axis and the vertical axis of the matrix, and find useful inspiration at the intersection, as shown below:
Suppose you find out four alternative strategies of P 1-P4 and continue to search in other dimensions, namely ST analysis, WO analysis and WT analysis, you may find out a few more strategies, and then choose eight or ten more important and constructive strategies, which is at least the basic strategy for your recent career development. Specifically, you can try to do it yourself first. Leaning back in the chair and reading my article won't bring you any substantial help. When you start your first analysis, congratulations, you have mastered a very important skill, and with the deepening of the analysis, your understanding of yourself and your surroundings will gradually deepen, new inspiration will emerge from your mind, and your career development strategy will gradually take shape. Write down your judgment and your basic plan for the future. This is your career development strategic plan.
Of course, in the attitude of being responsible for yourself, it is not enough to just do SWOT analysis. College students should also pay attention to three questions: first, what are their interests, second, what are their basic values, and third, what kind of occupation is their personality suitable for, or should they be their own? Professional anchor? What is this? Otherwise, even if a career strategic plan is made, it may not last long because of the conflict of these three factors.
If you are engaged in a career that you are not interested in for a long time, it will be like a tragedy for your life. Even if you can make a lot of money, it will be difficult to make up for your shortcomings. It seems easy to find your own interests, such as making friends, making things by yourself, constantly trying new things, and hating the changeless environment, such as collecting things. However, many times, we find that these explicit interests are difficult to be directly related to careers and cannot be directly used to guide our career orientation. Moreover, the points of interest in appearance are often easy to deceive your eyes, so you need to do some interpretation, further subdivide some causes and elements, and sum up your own characteristics. Don't use too specific concepts to express your professional interests, such as? My interest is to be a lawyer? This will limit our thinking and reduce the possibility of expanding our professional space, because the reason why you want to be a lawyer may be the pursuit of legal spirit, or you may like to argue with others, or even take a fancy to the good social status and predictable high return of the lawyer profession. Different interest orientations will actually lead you to different career development paths. When you can't become a lawyer for various reasons, you will have more choices. Therefore, it is best to use a relatively professional concept to summarize your professional interests.
When it is difficult for us to make a direct judgment, some tools for evaluating career interests can also help us. For example, there is a tool to help us divide our professional interests into six types: art, practical, research, social, routine and enterprise, and make a detailed interpretation of the professional fields covered by the six types. If you are interested, you can search and test online to find out the possible hidden career interests.
In addition to professional interests, one's own basic values are also very important concerns. Many people's values didn't fully take shape until they graduated from college, but at least they did. Many professions are born with certain values. If your basic values conflict with the inherent values of your profession, people will easily fall into a value dilemma or moral dilemma. At this time, your career is a kind of pain for you. You are always struggling with contradictions unless you change yourself, because it is difficult for you to change the basic laws of the whole career.
What is the third important factor? Professional anchor? ,? Professional anchor? Just like the anchor of a ship, it gives us a basic position. In an analysis tool, professional anchors are divided into the following eight categories. If you are interested, you can also find relevant tools online and evaluate them yourself.
It should be noted that these assessment tools can really help us to learn more about ourselves and provide valuable reference for career planning, but they are only limited to reference. Over-reliance on evaluation tools may make us make wrong judgments. First, although these tools are carefully designed and verified by a large number of samples, they inevitably have limitations. Secondly, as untrained college students, there will inevitably be some deviations in their evaluation without any guidance. What is really important is that these tools provide us with some angles to think about career development, so that we can reflect on ourselves more comprehensively and carefully and make a more reasonable career development strategic plan.
When we make a choice, perhaps due to various objective factors, it is difficult to get it for the time being. In some people's words, I must at least support myself first. ? But comprehensive analysis and long-term planning are of far-reaching significance for slowly adjusting your career path in the future. Many college students may be more interested in the tactical topic of career development, but the practice of enterprise management tells us that strategy must be higher than tactics and precede tactics. From now on, college students should cultivate their own strategic thinking and guide their tactical behavior with strategic thinking.
We often hear a saying:? Win at the starting point. ? The university campus is the starting point of a person's career. Before preparing to embark on the long road of the most important career development in life, take some time to sort yourself out, make a truly objective and scientific plan, and then make great strides in a more correct direction.