Model essay on the planning of new year promotion activities in the Spring Festival of the Year of the Rabbit (1) 1. After New Year's Day, we should immediately enter the layout of the festive atmosphere. At the first time, we will hang up big lanterns and install Spring Festival decorations one after another, and start playing music such as New Year's Eve on Laba Festival. During this period, the focus of promotional goods can be put on the inventory cleaning of Christmas and New Year's Day, and the procurement will cooperate with the negotiation of some activities such as buying gifts for single products, discounting single products and combined sales.
Second, 1/25-2/2 Buy early and enjoy early on the Spring Festival of Laba.
65438+1Before the Laba Festival on October 27th, all the decorations for the Spring Festival, street decorations for new year's goods and merchandise display atmosphere were created. This time period is very important for the sales of the New Year Festival and the image of the store, so as to ensure the image of low price to attract passengers and make customers feel that they can buy cheap New Year goods here.
1. During this period, non-food and small department stores mainly used cold-proof and warm-keeping, washing, cleaning and skin-care paper products, supplemented by kitchen supplies;
2, the new year's goods start fresh introduction: rice, noodles, miscellaneous grains, oil, fresh meat, wax products, condiments, bulk dry goods, north and south dry goods and other single products platter;
3. Establish an annual group purchase manual to guide the external group purchase of gift boxes and spree such as drinks, meat and dried fruits.
Public relations activities:
Sweet redemption saves money in the new season.
65438+1October 25th-February 1 1, after one-time shopping in 58 yuan, you can go to the activity area to participate in the sweet exchange activities, and each person can exchange up to 2 fine products per ticket until the fine products are limited!
Add 1 yuan for a commodity worth 3 yuan xx.
Add 5 yuan and exchange 8 yuan for a commodity worth xx.
Goods with a value of 15 yuan xx plus 10 yuan.
Goods with the value of 25 yuan xx plus 15 yuan.
20 yuan traded 40 yuan for a commodity worth xx.
The specific redemption goods are to be determined!
3.2/3-2/ 1 1 bid farewell to the old and welcome in the new.
From the fifteenth day of the twelfth lunar month to the 24th of the twelfth lunar month, it is the time for traditional customs to bid farewell to the old and welcome the new, mainly focusing on household environmental cleaning products, household necessities, bedding and clothing. Gift boxes and large packaged foods began to be displayed and promoted in large quantities, and group buying tips were everywhere.
Public relations activities:
New Year's gifts are full (February 3-February 14)
One-time shopping over 398 yuan, send new year's goods 15 yuan;
One-time shopping over 698 yuan, send a new year's goods to 20 yuan;
One-time shopping over 998 yuan, send a new year's goods to 30 yuan;
One-time shopping over 1598 yuan, send a new year's goods to 50 yuan;
4.2/ 12-2/ 18 wonderful new year gift debut
This period of time is the best and last purchase before the year, and it is the peak period for the company's welfare and New Year's Day to prepare gifts for relatives and friends. Therefore, at this stage, food is the mainstay, especially gift boxes and large packages, for large-scale display and publicity.
Bottled drinks, bulk dried fruits, candy, dry goods, biscuits, drinks, gift boxes, etc. It has been sold since Laba Festival, and now it is sold in large quantities during the main promotion period. After a short period, the price ratio became even more shocking, until February 18 New Year's Eve, and the low price ended on the sixth day of the first month (February 24). Alcoholic commodities can be extended to the year after or during the hot period, while dealing with the inventory before the year.
Valentine's Day is included in this time period, and couples' supplies and new spring products are also the main promotional items. Small department store fruit bowls, fruit baskets, children's toys, red series and other auxiliary sales.
Public relations activities:
1, Valentine's Day interactive activities: February 14, Valentine's Day series activities attract couples to participate and increase popularity.
(1) Love makes us know each other: n contestants each represent a number 1-N, the host says a number, and two or three people walk together quickly. After addition, subtraction, multiplication and division, the number represented coincides with the number said by the host, and the winning team remains until the last two become champions.
(2) Love makes us hug: within the specified time, the couple who catches the most balloons with their bodies wins.
(3) Love brings us together: lovers race leggings, and the one who takes the shortest time wins.
(4) Love makes us feel the same: a gesture, a guess.
2. Wealth enters every family.
During the activity, you can get a pair of New Year's greetings by shopping all over 38 yuan at one time. Each person can only get one pair of tickets, the number is limited, while stocks last!
The most dazzling gifts of the Year of the Sheep are more luck and more money.
With the popularity and convenience of business, some customers who have not bought or bought in small quantities begin to buy when visiting relatives and friends after the new year, which is still a small high tide period of courtesy goods. Just take the opportunity to clean up the inventory and pour some gift boxes, which can also arouse the enthusiasm of customers. At this stage, some seasonal commodities in winter (clothing, small household appliances, etc. ) it should sell well, and at the same time, we should promote the new products in spring.
Public relations activities:
1, the most dazzling gift of the new year, a red envelope.
On the first and second days of the Lunar New Year, the first 88 customers will be given "Congratulations on Getting Rich" as soon as they enter the store, and 5 yuan/10 yuan /20 yuan will give them a large amount of cash on a first-come-first-served basis!
2, good luck in the New Year, shopping lottery.
From February 19 -24, you can participate in the lucky draw by purchasing the full amount.
Model essay on promotion plan of Spring Festival in the Year of the Rabbit (II).
New Year's Day is the first important festival in a year. At this time, the consumer economy is relatively well-off and has strong purchasing power. The instant return of "cash" enhances the popularity of entering the store, sets off the festive atmosphere, and has a strong sense of "grasping money experts", which makes consumers associate and expect, easily stimulates consumers' desire to buy, and finally achieves the goal of sprinting the year-end sales peak.
I-word duration
65438+February 28th to 65438+1October 6th.
site of activity
Hengyuanxiang network terminal
activity theme
Golden monkey rewards the master of robbing money.
Active advertising language
How big the hand is, how big the bonus is
Look who is the master of money.
Hengyuanxiang's family is happy in the New Year.
Activity publicity
1. Inform the target consumers through local TV stations and local business newspapers;
2. Inform the activity information one-on-one by SMS, and effectively lock VIP customers;
3. Through the unique layout inside and outside the store, the atmosphere of the sales terminal is grand and warm.
China Store Network-the most professional and comprehensive commercial network in China.
Activity content
1, limited time
2. The golden monkey rewards the master who robs money.
If you buy over () yuan, you will be rewarded once on the spot, and you can grab as much cash as possible in the prize pool with one hand.
3. The Hengyuanxiang family is happy in the New Year.
During the activity, the whole family will be given a VIP gold card (8.8% discount on shopping) and a beautiful gift on New Year's Day.
Specific requirements of atmospheric layout
1. POP flags are hung inside the store, colorful flags are hung outside the store, and customers are given New Year cards when shopping, creating and rendering a strong atmosphere at the scene.
2. During the prime time of the event, put on the cartoon costumes of the Olympic Fuwa, and put up banners such as "Wear new clothes during the Spring Festival, new clothes with good gifts", "Happy New Year to Hengyuanxiang's family" and "See who is an expert in grasping money" to attract customers.
The week before the Spring Festival is mainly to put cheerful Spring Festival songs and decorate lanterns outdoors.
4. All the activity goods or gifts in each store must be in place before the evening of 27th, and the activity details should be implemented to every employee.
Model essay (Part III) February is the alternation of the Lunar New Year and the old year, and it is also the peak of sales. At this time, food, fresh meat, dry goods, aquatic products, cooked food, non-food disposable household, cleaning products and many other related commodities will enter the hot season; This activity is planned from February 9 to February 18, which includes "off-year (2. 1 1), Valentine's Day (2. 14), New Year's Eve (2. 17), New Year's Day (2. 18) ",the four traditional nodes should reasonably plan commodity display, daily promotion, newsletter planning and store-wide promotion activities according to the consumption habits of different nodes.
Theme: "Good luck in the Year of the Sheep, Welcome the Spring Festival, Good luck, Welcome the Spring Festival".
Schedule: February 9 to February 18.
One of the theme promotion plans
Theme: Happy birthday to the Year of the Sheep.
Activity time: February10 ~ February 14.
Activity content: During the activity, customers who have made a certain amount of one-time shopping in this supermarket will receive a dazzling gift on the same day with the cashier's slip!
Send 1 auspicious Spring Festival couplets or 1 boxes of fresh eggs to 48 yuan;
Send 2 when you are in 88 yuan. 5L beverage 1 bottle
Full 1 sent by 28 yuan1citrus gift box.
Tips-a complete cashier slip is limited to one gift; Customers who participate in this activity will no longer participate in other promotional activities of our store in the same period.
The second theme of the theme promotion plan: the ecstasy of Valentine's Day, the long-lasting truth.
Activity time: February 14.
Activity content: On the day of the activity, all couples who shop in this supermarket (regardless of the amount) can get a "real rose" and send out 999 roses in total. May the world be peaceful, and all shall be well, jack shall have Jill! (roses are limited, while stocks last)
The third theme of the theme promotion plan: Spring Festival is a good start and everyone is happy.
Activity time: February 18.
Activity content: On the day of the activity, customers who shop all over 68 yuan in this supermarket will get a "open the door and see happiness" red envelope. Red envelope prizes include 1 yuan, 2 yuan, 5 yuan, 100 RMB or other gifts, and 100% prizes are guaranteed.
Tips-A single cash register can only give 1 red envelopes.
DM newsletter planning P- theme: auspiciousness, wealth, happy New Year +3 gift box items;
P2+P3- Theme: Prosperity in the New Year, reciprocity.
There are 30 items, including liquor gift box, red wine gift box, health wine gift box, spree, boxed biscuits and brewing gift box.
P4-Theme: Happy New Year and good health.
Health care product gift box, tea gift box, honey gift box, brewed food 15 single product.
P5- Theme: Leisure and delicious Spring Festival+ecstasy Valentine's Day
Leisure packaged food (biscuits, puffs, wafers, candied fruit and cooked food) 12.
Chocolate, coffee, jelly, single red wine, fruit wine.
P6+P7- Theme: Leisure and Delicious New Year.
30 leisure packaging and bulk new year's goods (melon seeds, peanuts, pistachios, fruit shops, candy, jelly).
P8- Theme: New Year, More Care
Personal cleaning and care products (including sanitary napkins) 15
P9-Theme: Fresh New World
Household cleaning and nursing products and paper products (excluding sanitary napkins) 16
P10-theme: whole body replacement in the new year.
Knitted cotton, shoes and clothing 12 project
●p 1 1- theme: Dress up your new home in the New Year.
Household appliances 15 goods
● p12-theme: happy family.
Buffalo milk, carbonic acid, fruit juice, single wine, Hall beer, barreled wine and sweet wine are 15.
● p13-theme: happy family.
9 items of edible oil, sauce, dried noodles and dry food; Wash slices, seafood balls, quick frozen, ham.
● p14-theme: happy family.
Wax products, dry goods, fresh gift boxes, frozen dairy products 12 single products.
● p15-theme: happy family.
12 fresh meat, freshwater aquatic products, eggs, rice and fruits.
P bottom -3 kinds of single cooked food (various stews and hot pot)
Special requirements:
① The layout corresponding to different subtitles should be distinguished by different background colors!
②P5, P 13 Each P has two relatively independent but interrelated sections, such as the special edition of leisure snacks and Valentine's Day gifts, the special edition of hot pot rinse and seasoning. Please typeset each brand by series and distinguish each product series with a color block. There are activities of buying and giving series of goods, which are placed in a prominent position next to the title of this series.
(3) The concise rules of the three major theme promotion activities are reflected in the back cover.
1 Huge amount of publicity strategic planning: reflecting the three major themes of promotional activities.
There are 38 double-sided photo KT boards hanging in the main passage: "New Year Fair in the Year of the Sheep"
One-sided photo KT board 1: "Year of the Sheep New Year Fair"
There are two columns painted on the doorpost: "Year of the Sheep and New Year's Fair"
Spray-painted two windows: "New Year's Fair of the Year of the Sheep", and the specific contents of three theme activities.
Stack header cloth: 1F, 2F main channel news product stacking
The special area is decorated with medium-sized gold thread red lanterns+three-dimensional flowers with blessings+surrounding piles+columns: "Year of the Sheep and New Year Market"
Fan Wen (Chapter 4) The reunion dinner is an essential family dinner for the Spring Festival in China, and it has become an essential food activity for family members to celebrate. It is a long-standing custom for China people to get together for a reunion dinner on New Year's Eve every year. But also from south to north, from east to west, all over the country, and even Chinese who have lived in foreign countries for a long time. Reunion dinner is also a way for people to express the cultural psychology of all ethnic groups in China with the help of food activities in the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the Chinese New Year holiday culture, which carries the cultural accumulation and cultural implication of the Chinese nation's "Chinese New Year culture" for thousands of years. As a restaurant, there will also be a wave of promotions. How to attract more customers to book through innovative reunion banquets has become a top priority.
First, create an activity atmosphere
Many restaurants will distribute red envelopes on the festival day, with only one or two yuan in them, mainly to create an atmosphere, and some will do so by asking customers for red envelopes, but this method is relatively not good, and they will also express New Year wishes to each guest.
Second, the menu arrangement of "Reunion Banquet"
1, four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, roasted shredded chicken, Chinese cabbage and winter bamboo shoots.
2, four cold dishes: brine rabbit, pickled fungus, cold celery, jellyfish radish.
3, soup, staple food: soup fresh mushrooms, shepherd's purse rice cake;
4, fruit after dinner: get together:
Ingredients: red and yellow cherry 100g, small tomato (cherry tomato) 100g, cucumber (Dutch cucumber) 100g, 100% fresh orange juice 50g.
Production: Wash tomatoes, cut them in half, wash cucumbers, cut both ends into small pieces, put them in a plate, and pour 50 grams of fresh orange juice. The total heat of this product is about 1 10 kcal.
Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes and highlight beautiful themes such as blessing, such as happiness from now on.
Third, background music.
You can put some music to express your happiness and blessings, such as: Happy, treading on thin ice, Spring Festival Overture, Unforgettable Tonight, Full Moon, Golden Snake Dancing.
Fourth, the restaurant decoration
In order to highlight the lively atmosphere of the festival, restaurants usually set up decorations hanging related to the theme of the Spring Festival, and the main color is red. Various restaurants can be arranged according to their own positioning.
Model essay on the planning of new year promotion activities in the Spring Festival of the Year of the Rabbit (Chapter 5) I. Theme of the activities:
1. celebrate the spring festival-if you come to the store and are happy, you will get a new year gift as soon as you buy it.
2. Hu Jin sends his blessing to the God of Wealth-100 Province 60 yuan 50 yuan 40 yuan 30 yuan 20 yuan.
Hu Jin sent good luck again and again-red flames and beautiful gifts exceeding 100 six times.
4. Hu Jin reports good news and scratches the New Year card-shopping in 200 yuan, Li Dan has prepared enough selected new year's goods for you to celebrate the New Year.
5. Li Dan's Spring Festival gift-the whole family is happy for the New Year.
6. Hu Jin enters the door and the whole family is prosperous-Lidan's Spring Festival sale season goods are 20% off, and gold jewelry has zero profit.
7. Love will last forever-send you a warm love gift of 2. 1.4 thousand roses.
Second, the activity time:
Xx，xx，XX，XX
Three. Activities:
1. celebrate the spring festival-if you come to the store and are happy, you will get a new year gift as soon as you buy it.
(1) Activity time: xx, xx, xx-xx, xx, xx.
(2) Location: Floor 65438+Floor 0-4.
(3) Activities:
During the activity, all customers who buy department stores on the 1 -4 floors of our shopping mall will be given a new year's goods, which will be delivered in limited quantities every day on a first-come-first-served basis. (Awarding place: Awarding office outside the gate)
Gifts: (Chinese New Year red envelopes or Spring Festival couplets) Quantity: 300 copies *3 days =900 copies Budget: 2.2*900= 1980 yuan.
2. Golden Rabbit sends his blessing to the God of Wealth-100 provinces 60 yuan, 50 yuan, 40 yuan, 30 yuan and 20 yuan.
(1) Activity time: xx, xx, xx-xx, xx, xx.
(2) Location: Floor 65438+Floor 0-4.
(3) Activity content: During the activity, all customers who purchase the goods participating in this activity and spend more than 100 yuan per unit (including 100 yuan) will pay according to the corresponding prices of 60 yuan, 50 yuan, 40 yuan, 30 yuan and 20 yuan on the basis of the selling price, and the insufficient part will not be reduced, and a single unit can be accumulated. Note: Except for some counters.
Printed atmosphere cards: 3,000. Budget: 65,438+0, 680 yuan (single color and one side)
3. Hu Jin sent good luck again and again-prosperity and exquisite gifts exceeded 100 six times.
(1) Activity time: xx, xx, xx-xx, xx, xx.
(2) Location: Floor 65438+Floor 0-4.
Activity content: During the activity, anyone who buys a single ticket on the 1 -4 floor of this shopping mall for more than 100 yuan (the amount cannot be accumulated) can participate in the "six-fold red fire gift" at the prize-winning place outside the door with the sales slip and receive the corresponding series of gifts. When exchanging gifts, customers and friends can freely match according to the consumption amount.
Award Setting of "Six Gifts for Prosperity"
100 yuan -200 yuan level; Cost price 2.5 yuan's gifts (gifts: toothpaste and roll paper)
20 1 yuan -300 yuan level; Gift cost 5 yuan (gifts: washing powder and cleaning cloth)
30 1 yuan -400 yuan level; Gift cost price 7.5 yuan (gift: New Year lucky socks, pure milk)
40 1 yuan -500 yuan level; 10 yuan gift (gift: exquisite cushion, Pepsi 2.25 liters)
50 1 yuan -600 yuan level; Gift fee1a gift from 2.5 yuan (gift: a set of cooking bowls, exquisite roll paper).
60 1 yuan -800 yuan level; 15 yuan giveaway (giveaway: stainless steel kitchenware, hardbound walnut powder)
Note: (The gift amount is calculated according to the minimum prize amount of each grade *2.5%)
(Gold ornaments, clocks and watches, with receipts over 800 yuan-1600 yuan, can get first-class gifts, 160 1 yuan-2,400 yuan, 240 1 yuan-3,200 yuan can get third-class gifts, and so on).
Gifts: (see above) Quantity: 400 copies/day * 17 days = 6,800 copies. Total budget of gifts: average price: 8.75 yuan/copy * 6,800 copies = 59,500 yuan. Daily gift budget: 59,500 yuan/17 = 3,500 yuan/day, accounting for the estimated daily turnover of 65,438 yuan.
Printed atmosphere card: 2000. Budget: 1 120 yuan (single color and one side)
4, Hu Jin reported good news and scraped the annual card-shopping all over 200 yuan, preparing enough selected new year's goods for you
(1) Activity time: xx, xx, xx-xx, xx, xx.
(2) Location: Floor 65438+Floor 0-4.
(3) Activity content: During the activity, anyone who buys a single ticket in the mall 1 Floor -4 is full of 200 yuan, and can take part in the "Hu Jin News Scratch" activity at the prize-winning place outside the door with the sales ticket (Heilian and Huanglian) to scrape out a warm-hearted gift of Hu Jin. 20 1 drawing 1; 40 1 draw two; 60 1 draw three; At most, 3 pieces can be taken (single receipt of gold jewelry and watches is 1 piece within 800 yuan, 1600 yuan is 2 pieces, and so on).
4. Award setting:
(First prize: 1 Hu Jin robbed money, a laptop or a desktop home computer).
Expense amount: 3000 yuan * 1=3000 yuan.
(Two winners of the second prize of Lucky Strike and one brand-name digital camera)
Expense amount: 1720 yuan *2=3440 yuan.
(3 third prizes, one brand-name microwave oven)
Cost Amount: 200 yuan *3=600 yuan
(fourth prize: 16 happy family members, a famous brand warm quilt)
Cost amount: 100 yuan * 16= 1600 yuan.
A set of new year's goods including sausages, bacon and rice cakes. ).
Expense amount: 55 yuan *32= 1760 yuan.
Sixty-four people win the sixth prize every year, giving away one piece of high-grade tableware or one piece of milk. )
Expense amount: 38 yuan *64=2432 yuan.
(the commemorative prize is sent with joy without a prize, grabbing candy peanuts. )
Cost amount: 1.2 yuan/person *500 persons/day *8 days = 4,800 yuan /4 yuan (per catty) = 1200 catty.
Gift budget: * * 65,438 yuan+07,632 yuan. Budget for daily gifts: 17632/8 = 2204 yuan.
Print scratch card: 10000. Budget: 2. 800 yuan (four colors and two sides).
Prop budget (candy peanuts): 425 yuan.
5, Spring Festival gifts-the whole family is happy for the New Year.
(1) Activity time: xx, xx (Grade One) -xx, xx, xx.
(2) Location: Floor 65438+Floor 0-4.
(3) Activity content: During the activity, anyone who buys a single ticket in 200 yuan on the 1 -4 floor of this shopping mall can present a bottle of "red wine" to the prize-winning place outside the door with the sales slip (Cheren and Huanglian), and each person can limit one bottle. 50 bottles a day until they are delivered.
Gift budget: cost purchase price 9.5 yuan/bottle * 100=950 yuan. Budget amount of daily gifts: 950 yuan /2 days =450 yuan.
Prop budget: red wrapping paper and packaging tape * * * 200 yuan.
6, Hu Jin enters the door, the whole family is prosperous-spring sale changes seasons, goods are 20% lower, and gold jewelry has zero profit.
(1) Activity time: xx, xx, xx-xx, xx, xx.
(2) Location: Floor 65438+Floor 0-4.
(3) Activity content: During the activity, the business department organized a large number of seasonal commodity floats to hold special sales during the Spring Festival, with a discount as low as 20%, and organized a zero-profit commodity activity for gold ornaments on February1August-February 20.
Printing atmosphere card: 1, 000. Budget: 760 yuan (single color and single side).
7, deep love will last-a warm love gift 2. 14 thousand roses for you.
(1) Activity time: xx, xx, xx-xx, xx, xx.
(2) Location: Floor 65438+Floor 0-4.
(3) Activity content: during the activity.
1. Anyone who buys a single ticket from the 0 th floor to the 4 th floor of this shopping mall at 65438+ will receive a gift at the prize-winning office outside the gate with the sales slip (black couplets and yellow couplets) (2 romantic roses for ladies and chocolate for men 1 block). 2, true confession, love songs on-demand station, let romantic love songs express your love! Touched her heart with a deep and beautiful melody. Lidan Department Store has launched a love song on-demand station for you. Customers who spend shopping leaflets all over 50 yuan in this mall can order a song for your sweetheart. 3. Customers who spend more than 100 yuan on shopping vouchers in this shopping mall during Valentine's Day can pack goods at the main service desk on the first floor for free with the cashier's receipt.
Gift budget: price of roses 1.4 yuan/piece * 1000 = 1400 yuan, price of chocolates 1 yuan/piece *500=500 yuan. Budget amount of daily gifts: 1900 yuan /2 days =950 yuan.
Props budget: Valentine's Day gift wrapping paper and packaging tape * * * 200 yuan.
Fourth, the atmosphere layout:
Photos and ink paintings:
(1) 1.4F 6 sets of cross eyebrows at the top of the escalator, 2 sets of cross eyebrows at the side door columns, 3 sets of porch flags 1 1, 4 sets of small wall curtains 1, 5 sets of gate kanban, 6.
Budget: 6782 yuan. Miscellaneous expenses: 520 yuan.
(2) Printing category:
① Print 6000 atmosphere cards and 157G single-sided monochrome coated paper. Budget: 3560 yuan.
② Print scratch card: 10000. Budget: 2. 800 yuan (four colors and two sides).
③DM flyers: 10000 sheets, 8-size four-color double-sided 128G coated paper, with a budget of 3960 yuan.
Printing budget: 10, 320 yuan.
Verb (abbreviation of verb) propaganda
① 17 days (square advertising rack occupancy fee)
Six, the Spring Festival props:
Verb (abbreviation of verb) gift expense budget: (omitted)