Businesses that offer products or services to a large number of consumers can use big data to do precision marketing. Small and medium-sized enterprises doing small and beautiful model can use big data to do service transformation. Traditional enterprises that must transform under the pressure of the Internet need to keep pace with the times to fully utilize the value of big data.

Our catering industry as well, docking the Internet, the formation of a combination of online and offline mode, that is, the trend of takeaway and entity combined, two-way profit. The first is the precise recommendation page ads, customers browsed or customers ordering more priority will be recommended, and the second is the accurate capture of Meituan data for a large area of customer preferences depicted, then for the catering industry here has a great role to play, timely adjustments to the products and flavors, catering to market demand.