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Why is the restaurant industry favored in the economic crisis?

The top 5 beneficiary industries of the economic crisis are land, minerals, real estate, stocks and oil.

The food industry is the most important industry in China. Even though the financial crisis is sweeping the world, many people are still optimistic about the catering industry. Some industry insiders expect that by 2010 China's catering industry turnover will exceed 2 trillion yuan. Inexpensive and decent restaurants are especially sought after by diners in the current economic downturn.

Analysis of the economic crisis

Dianping.com statistics show that in the fourth quarter of 2008, the per capita consumption of less than 50 yuan of restaurants around the restaurant market accounted for more than 60% of the market, in Guangzhou and Nanjing, the proportion of the proportion of even more than 70%.

Before, in the China Culinary Association held a news conference, President Su Qiu Cheng said, the Association after investigation found that the financial crisis, some areas by the Yan abalone ginseng and shark's fin as the representative of the high-end food and beverage, business banquets, etc. have been affected to a certain extent, but the overall look of the fast-food, hot pot and other popular catering business turnover rose instead of declining.

In order to cope with the financial crisis, some high-end restaurants have begun to take the pro-people route, taking discounts and price reductions to attract the public consumption.

Early in December 2008, South Beauty, which has been taking the high-end route, replaced the menus of all the more than 30 stores in China, and half of the more than 400 dishes in the new menus have been reduced in price, with the highest reduction of 30%, which is the first time that South Beauty has reduced the price after it has entered the market. This is also South Beauty's first price cut since entering the market.