1, keep it simple
Select a decisive key information, and then focus on emphasizing, highlighting this information - never think that the more you say in the leaflet the more people read, in fact, the attention of consumers is limited. If you don't have a salient point, consumers won't even read what you write next.
2. Combine with festivals and hotspots
Integration with seasonal festivals and hotspots of current events will be beneficial in attracting consumers' attention. But you have to make sure that your message is relevant and timely to the holiday or hot spot.
3. Use a special graphic or element
Using an uncommon graphic or element can also be effective in attracting eyeballs. But only if the graphic or element is relevant to your event or product.
4, try a different perspective of the layout
Try to put your headline or the main image upside down, diagonal, in short, break the usual layout pattern, make the flyer stand out.
5. Use cute elements like babies and animals
Babies and animals are always a favorite. Using cute images can help grab attention and give a feeling of affection.
6, add interaction
Design easy to participate in small games on the flyer, so that people who get the flyer can get pleasure or benefit, so that your flyer will not be easily thrown away.
7. Change the size of the flyer itself
In addition to content and design, consider the flyer itself. Most flyers are a fairly standard size, so when we design them, we can consider trying to reduce the size to make them easier to handle, or add a few more pages to form a fold.
8, made of shaped
Will the leaflet design into a door sign, burgers, small animals? In short, break the conventional square look, so you can stand out from the many leaflets.
9, ask a question
Use the question, arouse consumer curiosity, and then give the answer, by the way, publicize their own.
Leaflet design points
1, title. Is the expression of the theme of the advertisement text content, should be attractive, can make the reader attention, guide the reader to read the body of the advertisement to watch the advertisement illustration, the title to use a larger font, to be arranged in the most eye-catching position in the advertisement screen, should pay attention to with the illustration modeling.
2, body. The body of the advertisement is to explain the content of the advertisement style, basically the title of the play. The body of the advertisement specifically describes the real facts, so that the viewer to understand in detail.
3, advertising slogan. Advertising language is with the title, the body to strengthen the product image of the phrase, should be easy to remember, to be used repeatedly, advertising language must be simple and concise, in the design can be placed in any position on the page. Leaflet printing design, advertising language must be attractive, it and the title is equally important.
4, illustrations. Color version of the bright and colorful, tangible and color has a strong artistic infectivity and seductive, highlighting the theme, need to be matched with the title of the advertisement.
5, logo. Signs have two categories of commodity signs and corporate image signs. Logo is the advertising object to identify the main symbols of goods or enterprises. In advertising design, the logo is not an advertisement layout decorations, but an important element, in the whole publicity printing design layout advertisement, the logo modeling is the most simple, the most simple, the visual effect is the strongest, in a flash can be recognized, to be able to consumers to leave a deep impression.
6, the company name. Generally placed in the advertising layout of the lower secondary position, but also can be configured with the trademark together.
7, color. The expressive power of color, to enhance the effect of advertising attention, as a whole, sometimes in order to create a more concentrated and stronger and more simple advertising image, in order to strengthen the consumer's awareness of the degree, it can be for the specific circumstances of one or more of the above elements of exaggeration or emphasis.
Leaflet design considerations
1, the content is not too close to the edge, the leaflet needs to be cut after printing, the content is too close to the edge will lead to the content is cut off or marginal, resulting in a leaflet is very difficult to see.
2, the design material should be high pixel, otherwise it will lead to printing out blurred, affecting the beauty, the design color can not be too single or too complex, these will affect the beauty.
3, line settings should be greater than 0.076mm, otherwise it will lead to missing lines, affecting the overall aesthetics.
4, the manuscript to avoid the use of purple, dark blue, orange, coffee and other unstable colors, otherwise it will cause serious off-color, extremely difficult to see.
5, if you set the background, the background color value and the background template color color value should be greater than 15%, otherwise it will lead to the finished product can not be perfectly rendered color effect, affecting the aesthetics.
6, try not to set the border, once the cut is not allowed, not only is not beautiful, but will be very ugly, such as must do the outer border, it is recommended that the width of the border is not less than 6mm.