First of all, let's see why the development of China's real economy is becoming more and more difficult. First of all, because the housing prices in China have been rising at a high speed for more than ten years, the rising housing prices have further increased the rents of shops, making the cost of renting shops in physical stores higher, which means that the operating profit has been compressed, so the real economy has made less money and the expansion has become more difficult.
Not only that, high housing prices also bring huge financial pressure to consumers, most of whom go to real estate and spend less money on consumption. Therefore, for the real economy, sales will also be squeezed to a certain extent. Even if many people want to spend, there is not much money to spend because they have to repay their mortgages, so the real economy naturally becomes more difficult.
Secondly, the competition between these real economies is fierce. Big capital often crushes small capital crazily. With the rapid development of logistics industry, big capital will make full use of management and capital advantages to squeeze small and medium-sized retail industries. Therefore, the development of these small and medium-sized retailers is hindered to some extent. If these small and medium-sized retailers do not have their own characteristics, they will soon be eliminated.
Moreover, on the one hand, these merchants with large capital will use their own capital advantages to purchase in large quantities to reduce costs, and then use price wars to sell goods at lower prices. On the other hand, with their unique location advantages, sales will naturally be better. Small and medium-sized retailers, however, have no price advantage, and many locations are remote, so their advantages in the competition will be even smaller.
The last thing to say is the impact from e-commerce. With the emergence of e-commerce, the prices of most goods in the market have become transparent, so if you want to set high prices for goods sold in the real economy, it will naturally directly affect sales. If you want to get sales, the price can't be too high, but your profit will be greatly reduced.
And now more and more people fall in love with online shopping. They no longer like shopping in the mall, but prefer to stay on the sofa and shop with various shopping software. This can not only save physical strength, but also buy cheaper goods, and the types of goods you can choose are much more than those in physical stores. Therefore, affected by the above three factors, the development of the real economy is becoming more and more difficult. So how can the real economy save itself in order to make the development of the real economy more and more "prosperous"?
For the small boss of the real economy, it needs to be understood that although the change of policy will lead to certain changes in the business environment of enterprises, it needs to be clear that no matter how the policy changes, the development of each enterprise ultimately depends on the improvement of its own ability, the optimization of its own resource allocation and the improvement of its own competition, that is, on independent variables.
1. For small bosses, it is necessary to know that the real economy must regard competitiveness as the core strength of enterprise development. At the moment when globalization and trade liberalization are facing great challenges, China should develop domestic and international two-line circular economy, so more competitive real economy should emerge for the real economy. We should master more core technologies, produce more competitive products, and further improve the quality and efficiency of products.
Therefore, regardless of the scale of enterprise development, we should take the breakthrough of new technology as the driving force of enterprise development, gradually establish our own business model, and have the determination to develop and expand the enterprise, strive to adapt to the road of globalization, and make our products have core competitiveness in both domestic and international markets.
2. Although affected by the epidemic, the state has introduced many policies that are conducive to the development of the real economy, making it easier and cheaper for many small and medium-sized enterprises to raise funds. However, no matter how strong the state supports the real economy, it must be clear to the small boss of the real economy that no matter how good the policy is, it is the external environment. For enterprises, it is rare to see that some enterprises rely on the external environment to develop and grow.
The development of enterprises is mostly through long-term policies, continuous efforts, reasonable resource allocation and excellent guidance of entrepreneurs. Only under the joint action of these reasons can enterprises become bigger and stronger. Therefore, for the real economy, we must attach importance to self-change, enhance our strength, and enhance our ability to resist risks in order to be invincible in the competition.