Two, site analysis: far from the city center, in the city center, such as Dixitone, Suning, Gome and other large cell phone stores, and they have no competition, in the town is less populated, the consumption level is relatively low, there is not much sales. Placed between the two, it should still be possible. Store location is very important, generally in the local mobile population, the location should be selected. If you have a storefront at the same time you can also operate online.
Three, the source is very important (good prices can be more profit). Mainly domestically produced machines, the brand for the vice, domestic high profits, began to do the requirements of the profit, the brand earns less, but can not not take, the water should also have, some customers want water, but the water do not enter, there are customers need to take, MOTO, NOKIA, SONY, Anycall, these machines to take a little less, the store opened up, there will be some agents like Pine Union or Tianyin come to you, by then! Talk about selling goods first and then give money.
Four, with mobile network operators. Need to find mobile or Unicom cooperation, you can sell cards and help punch value, you can get a good fee counterprofit, which door decoration do not have to get, you can also get some mobile or Unicom cost subsidies every year. The company's main goal is to provide the best possible service to its customers," he said.
Fifth, the recruitment of staff and store managers. Store staff to be trained by a good store manager, do have to do a little more professional, so that the competition is strong. Good store managers have management skills and marketing strategy, this aspect is not afraid to spend more money. To have a certain understanding of the product varieties, models, performance, price. Employees to be beautiful will talk.
Six, set the accessories counter. To have professional cell phone electrical knowledge, but also should be proficient in cell phone peripheral knowledge, such as familiar with the memory card.
Seven, get a free download area, not many people are knowledgeable about computer downloads. You can consider placing on the side of the accessories, so that there is also one more service to attract more customers. Now people as long as it is free to go to see what it is, the site to find more good pictures and alternative points of the ringtone, free of charge to customers.
Eight, employee management. Want employees to sincerely do things for themselves, they also need to treat employees sincerely, can not be mean, the penalty should be less than the award, can not move to fine money, will hurt the enthusiasm of employees to do things. Don't easily promise anything to the staff, if the commitment must be done, do some rewards after the fact than beforehand to do the commitment is much better. Also to assess the ability of employees. Can not be replaced in a timely manner.
Nine, warehouse management. First, the receipt of goods need to see whether the outer packaging is intact, packaging has not been moved phenomenon, such as abnormal face-to-face unpacking, such as logistics do not agree to refuse to accept. Second, the goods received first into the warehouse, must be a one by one inspection.
Look at the machine has no scratches, whether the lack of accessories, load the battery to try each machine switch is not good, there is no boot, white screen, screen lack of lines, conditions best loaded under the card to try to lock the machine locks and do not know the card, no network and other phenomena, such as the machine the same day inspection of the problem, can be reflected in a timely manner with the supplier and the same day to send it back or exchange, if the machine scratches, the lack of accessories the next day, the supplier does not recognize is there. The supplier does not recognize is there, so that they cause their own intangible losses, such as white screen, screen missing lines, do not know the card, no network and other phenomena after some days found in the go contact with the supplier, the other side will be treated as a 15-day replacement processing, so it takes 10-15 days like this, so that they become their own inventory, a waste of funds flow.
Ten, sales management. Development, cultivate the ability of sales staff, it is important to be able to talk, can not fool the user, can not talk about the dead into the living, the introduction of a cell phone to use the way to talk to the user to communicate with the user, so that the user feels that you are very honest, there are times from the conversation can be understood from the customer like what kind of style, color, model, price floor, such as the customer would like to buy what brand, what model, flip cover, straight slider, about what price, can let the customers like to buy the brand, what model, flip cover, straight slide, roughly at what price, in the conversation. Price, can let the user in the conversation to say out, can be better to introduce which brand which function. First of all, they need to know more about the phone, the user needs the model does not have, you can let the customer come over tomorrow, so that the warehouse side to the supplier to book. Never commit yourself to what the customer.
Eleven, after-sales management
After-sales service is very important, the relationship between your users will not bring his friends to your store enough to buy, good after-sales service will bring a good source of customers, the prerequisite is how your supplier. To consider all aspects, such as small problems 2-3 days to give you a solution, small problems to you delayed a week or 15 days, how do users think, take the goods before the after-sales issues to talk about, 15 days to change the machine, then promise 10-15 days to change back, repair the machine must be 3-7 working days to return.
The user to take over the machine first check the serial number is not sold in the store, and then registered, within 15 days of the replacement of the machine must look at the machine there is no major wear and tear, can not reach the conditions of the 15 days of the replacement of the machine and so on.
Accessory configuration: 3 computers (1 download, 1 cashier, 1 warehouse), a fax machine, a number of telephone.
Channels: licensed channels, accessory channels, parallel channels
Personnel: 1 store manager, 4 sales, 1 warehouse, accounting and cashier 1, download can be their own part-time.