What is outdoor light box advertising? Light box advertising is also known as "light box poster" or "night light posters". Used for outdoor light box advertising, its application places are distributed in the road, street sides, as well as movie (theater) theaters, exhibitions (sales) will be, commercial downtown, stations, airports, terminals, parks and other public **** place. Foreign countries called "semi-permanent" street art. The new flexible light box to change the traditional light box during the day effect is poor, no more images, text glyphs monotonous shortcomings, with its realistic images. Display rich glyphs, both day and night are bright colors, strong texture shows a unique decorative effect. Flexible light box production technology and materials, technology can not only be made to cover the entire wall of the giant light box and the building dissolved in one, but also can be made into a physical model, and several years does not change color, easy to transport, easy to install, not easy to wear and flame retardant. Widely used in banks, supermarkets, fast food restaurants, gas stations, etc., has become a new form of store front decoration.
Two, what are the characteristics of outdoor light box advertising
What are the advantages of outdoor light box advertising? Because of the huge display screen and fixed display place, so it has the following characteristics:
1, wide content
In the public **** type of traffic, transportation, safety, welfare, savings, insurance, tax, etc.; in the commercial type of products, enterprises, tourism, services, etc.; in the cultural, educational, cultural, educational and arts, etc., can be widely played.
2, the picture is big
Numerous print advertising media are for indoor or small scope of communication, the format is small. Outdoor light box advertising through the door, bulletin (publicity) board, pole light box painting form to display advertising content. Than other print advertising illustrations, fonts are also large, very eye-catching.
3, both sex
Display a variety of forms, with both text and color functions, from product trademarks, product names, physical photos, colors, corporate intentions to culture, economy, customs, beliefs, concepts are all inclusive. Through the conception and unique creativity, tightly grasp the "ring" of inducing consumers to buy, with the heterogeneity of visual communication to achieve the purpose of advertising.
4. Strong farsightedness
The function of outdoor light box advertisement is to convey information to people outdoors and at a distance through two forms of natural light (daytime) and auxiliary light (nighttime). The far-sighted effect of the advertising work is strong and extremely favorable to the fast-paced, efficient, and hurried people coming and going in the modern society to pay deliberate attention at a distance.
5, fixed
Outdoor light box advertising, no matter what form it takes, has its own requirements in a certain range, location fixed. As a semi-permanent display device, its basic structure is more complex than other forms of advertising. Including the frame, compound surface material, pattern printing layer, windproof, rain and snow construction, as well as night as lighting lighting facilities, making its single copy cost higher than other types of advertising.
Three, the composition of outdoor light box advertising
1, the frame
Large light box of the main components of steel, plastic structure, the base and frame using steel or stainless steel structure welded composition, patterned enclosure using glass panels, plexiglass panels, light boxes, such as cloth. Small door, pole, hanging light box main components for the steel or injection molding frame, pattern cover more glass, plexiglass or transparent plastic plate.
2, carrier
Light box printing carrier according to its structure and production process, you can use synthetic paper, spray film, self-adhesive adhesive film, light box canvas and other materials.
3, facilities
Light box auxiliary light (commonly known as lighting) based on the structure of the pattern picture, printing materials, printing ink layer thickness, pattern format for lighting design. Previously, the use of ordinary fluorescent lamps, with the application of new lamps, light boxes, auxiliary light from a single light, the development of multiple types of lighting methods. The resulting picture quality and uniformity, softness has improved greatly.