But here's the history: Yangcheng was open for a long time, and it not only had many branches in the city, but also opened branches in some counties. When it first opened, it went to great lengths to squeeze out Jinjin Bakery in a price war that went as high as 60% off. Finally Jinjin closed down (located in the river opposite, next to the Guotong supermarket). In order to occupy all the market share, Guangzhou Bakery opened a branch in where it opened (Datong Road). The good thing is that Guangzhou Bakery is a bit cheaper and survived. And now the price in Yangcheng is getting higher and higher, which makes the low price of Guangzhou Bakery also have a certain share of sales in Heyuan.
Recently opened two St. Tiana, said to say Hong Kong, but in fact the Hong Kong is Santa Ana. Whether the impostor is not clear. St. Tiana is more expensive than the one in Yangcheng. Its address is opposite the Party School and Changtang Road (Old Town Bus Station turn) that is, a certain piece of Yangcheng directly across the street, and Yangcheng against the feeling. And open a large room.
From the strategy, Yangcheng is the first occupation of market share, squeeze away peers, to monopolize the business. Basically now there is a brand effect. And now the main store (Xingyuan Road) began to sell coffee, probably to diversify the transition. And Guangzhou pastry house opened a little later, that time is the expansion of the monopoly period in Yangcheng. So Guangzhou Bakery's price is more affordable, the flavor is not too far, is the reputation and sell a little worse. Yuanmei in addition to bread and cakes, a large part of the profit also comes from its catering business, so also earned a place. For the new generation, it opened even earlier than Yangcheng, and it only has one main store, not branches. It also does catering on the side. I don't think there is a need to mention the small, unnamed stores (such as the one in Causeway Bay's noodle king that goes in the alley) that are purely remote and cheap enough to survive, as they are not expected to make much profit.
My analysis is: Sheepskin and Guangzhou bakery basically occupy most of the market share. The other bakeries that have managed to survive have side businesses. And Yuan flavor playing the brand of Taiwan. If the owner wants to open, first of all you have to think, are you purely open bakery or part-time dessert or coffee or catering? If part-time, in which direction to open? The small capitals like the famous style or a new generation of mass consumption or Yuan flavor of the brand business?
If it's 20 or 30 square feet, then it's just bakery cakes. So which route do you take, the more expensive and branded than the goat city, or cheaper and more affordable than the pastry house. If your store is featureless and the price is not comparable to theirs, where do you think he would go to buy as a regular customer?
Heyuan is characterized by low wages but high prices. And small-town people are especially vain (don't have a problem with that, I'm from Heyuan too, it's a personal opinion). As long as the brand and so on, they will pay money to buy. But the brand first to hit the hearts of the people. Of course, playing cheap price war is easier to occupy market share. Because Heyuan now the cake is generally overpriced. If there is a similar flavor, cheap price, of course, people are willing to go. But you remove all the costs store utilities, you can put the price down? This is the owner of the first positioning problem.
The newly opened St. Trianne is playing a brand strategy, one more expensive than the other, one more than the other to talk about the row. Sure, it does taste good, it's just ridiculously expensive.
I know of a better brand store in Guangzhou, Maxim's Bakery, angle simple, Donghai Tang 。。。。 But even if you join, the bread and cakes can't always provide the source, you have to hire your own chef to do it, because the cost of shipping from Guangzhou is expensive, not to mention that, in the summer, the shipment came to be rancid.
My conclusion is: either have the money to open more expensive brand stores, or open obscure and cheap small stores at the edge of the market 。。。。