The output objects of graphic design mainly include newspaper advertisements, inkjet photos, business cards, street signs, corporate brochure, VI design, signs, posters or folding pages, product packaging design, wedding dress design, etc., all of which belong to the category of graphic design. In other words, it is a means or medium to realize a certain marketing promotion mode.

We can simply understand advertising behavior as "creative output->; Delivery channel->; The process of "targeting customers", for example, a poster may be an advertisement for consumers, but for advertisers, it is a product and a means or medium to help them achieve their sales goals.

Second, the basic concepts of UI design

The original intention of UI is user interface. UI design user interface short for user and interface. Literally, it is a user and an interface. The difference from graphic design is that UI designers should not only be responsible for the beauty of the interface, but also consider the interaction between users and the interface. Interaction is an interactive process between the user and the interface.

Just like a tool with beautiful appearance and convenient use, it will be favored by consumers. The APP itself is a tool. The friendly interface not only brings a comfortable user experience, but also brings people closer to the software. It can also create selling points for businesses. Interface design needs to locate users, usage environment and usage mode, so as to determine whether an interface is a pop-up window or a status bar, a drop-down refresh or a click refresh ... There are infinite possibilities between square inches, and interaction is the essential difference between design positioning and thinking.

The scene of UI design is mainly the interface design of electronic devices with interfaces, such as: APP interface design, smart wearable electronic devices (a watch, a rice bracelet), ATM machines, hospital appointment registration machines and other interactive platforms for all users and interfaces.

Graphic design needs to learn design skills such as software application, color matching, typesetting layout and visual flow.

UI design, while mastering design skills, is more about learning interactive design, vision, dynamic effects, standards and so on.

Third, the specific differences between graphic design and UI design

The main difference between graphic design and UI design is that the implementation process is different, the number of people who complete the design work is different, the company type is different, and the workload is different.

1, the implementation process is different.

Graphic design is realized by printing technology, such as a business card, which needs to be printed before it can be used. At this time, we need the help of printing technology.

The realization process of UI design is to use metric code. After design, UI design can realize its function through program code.

2, the number of people to complete the design work is different.

Graphic design One person can complete the whole process of design. After the boss or customer provides the demand, the graphic designer can directly complete the design.

UI design needs team members to design together. For example, designing an APP requires the boss or customer to put forward a requirement, and then the product manager, interaction designer, visual designer and programmer cooperate to complete it.

The type of company you work for is different.

Generally, graphic design companies are traditional enterprises, and most of them are advertising companies.

The companies that UI design generally goes to are Internet companies, such as Ali, Baidu, Tencent and Xiaomi.

Fourth, the workload is different

Graphic design usually needs one or two pages, such as business cards, only two sides, just two sides.

UI design ranges from a few pages to dozens of pages. For example, an APP has a login page, a boot page, a registration page, a home page, a settings page, a function page, and so on.