How to expand the popularity of restaurants-Nine ways to expand the popularity of restaurants

The catering industry is an industry that pays great attention to word of mouth. For catering enterprises that really want to meet the needs of customers, they are also faced with the problems of how to publicize their own problems and how to make more customers accept their services. Below, I will share with you nine ways to expand the popularity of restaurants, hoping to help you!

Weaving brand stories

If catering enterprises want to establish brands, it is also an effective way to spread stories. In particular, the appearance of Weibo has made more people have the desire to speak, which, guided by the marketing model, has become a progressive process of the audience's understanding of the brand and their liking.

Each sub-group has their own playmates, lifestyles and communication methods. As long as the products are well controlled to make their eyes shine, it will inevitably cause them to sing and form a benign word-of-mouth communication.

For example, microfilm is a shortened product of video. If you return the attributes of the product to the user, you can find many * * * singing points. Microfilm, which is both an extended version of the advertising film and an essence version of the film, is an advertisement, and at the same time it conveys the plot of the film. In the tense life rhythm of the audience, it quickly meets some spiritual needs of the audience like fast food. Its popularity once again makes the marketing model warm and eye-catching.

Creating personalized service

Personalized and distinctive service is a subtle marketing to customers. Enterprises sell their image and taste to customers through services. When customers enjoy value-added services, they will leave a deep impression on the restaurant and recommend your restaurant to their friends, and consumer recommendation is often the key to the operation of catering enterprises. Through the spontaneous spread of customers, word-of-mouth marketing will replicate in the minds of customers like a virus and spread rapidly.

for the catering industry? Abnormal service? To describe Haidilao, there is always a service that attracts you. Many customers of Haidilao come here to experience all kinds of legends. Some people are attracted by the lively atmosphere, while others are drawn by friends? Experience life? Yes, some people come for free services?

As for the waiting service of Haidilao, in order to make customers not have to stand exhausted and upset for waiting for a seat, Haidilao has set up a special equipotential area for customers, where they can surf the Internet, play cards, polish shoes and nails, as well as free fruits, drinks and cakes? With so many free services and consistent warm service, people are happy to queue up early.

Establish a unique image

The brand image of a restaurant is tangible and intangible, and the tangible form includes site selection, design style and so on; Invisible are the taste of dishes, service level and so on.

if you start to run a restaurant before determining a good image thinking, the failure rate is definitely high. A good thinking is a comprehensive analysis covering the market, capital and business, and it is a scientific prediction of the successful prospect of investment. The passenger flow layer of the restaurant, that is, the market segmentation of the restaurant, is one of the most important items. Only by determining it can we determine the type, location, design style, service mode, price and investment of the restaurant.

When customers come to restaurants, they will definitely not only consume food, but also include mood, culture and atmosphere. For example, a store is the window of a catering enterprise, and a good store can show the market positioning, style, culture and grade of the enterprise. The stores of catering enterprises are the first factors that consumers come into contact with before making consumption decisions. Whether catering enterprises can attract consumers and whether stores are attractive enough is very important. Building the attractiveness of stores should focus on brand positioning.

Develop special dishes

People come to restaurants to eat, and the quality of dishes directly affects all aspects of restaurants. In the eyes of many amateur bosses, it seems not difficult to achieve the ultimate quality, as if finding a good chef can do everything. Actually, it is not. High-quality dishes, in addition to raw materials control, cooking skills, utensils contrast, more importantly, simple and reproducible. After meeting this point, the food standards of excellent catering enterprises should pursue high quality and stability, not dazzling.

if a catering enterprise doesn't have excellent food support, no matter how well the marketing is done, it can only succeed for a while, but not for a long time. Only the developed cuisines and dishes are in line with local consumption habits, and they are truly delicious dishes. Even without any advertising, they will become well-known brands through word-of-mouth communication.

Product, price, advertisement and promotion are the four elements of marketing. Among them, the product is the most critical part, and this product is your dish for the restaurant. Recently, on social media, we often see? Top Ten Restaurants in Beijing? Ranking: 1, Grandma's House 2, Haidilao 3, Nanjing Big Brand Stall 4, Jubaoyuan 5, Richang Restaurant 6, Hu Da Restaurant 7, Huoyanshan Hot Pot 8, Zhang Mama's Special Sichuan Food 9, Gangli Restaurant 11, Jin Dingxuan In these ten restaurants, every consumer can find at least 1 or 2 kinds of food he likes in any restaurant. Take grandma's house as an example: grandma's braised pork, tea-flavored chicken, plain goose and mapo tofu, which are hard dishes, satisfy diners with different tastes and purposes.

creating popular advertisements without over-marketing

Word-of-mouth marketing does not mean not doing publicity and advertising. Word-of-mouth marketing is a communication strategy, and it also needs to create regular advertisements to promote the effect better and spread faster. With characteristic products and personalized quality service, the advertising slogan summarized by this enterprise is more likely to be remembered and spread by customers.

Marketing is what every enterprise should do, but excessive marketing will also pose a threat to catering brands. I'm afraid many people can say one or two things about the recent Haidilao, which makes consumers who didn't go to eat in Haidilao overestimate and expect it. When restaurants can't meet or fail to meet customers' expectations, they discount the brand.

make good use of emergencies

emergencies may bring unexpected losses and troubles to enterprises. At the same time, the publicity was effectively carried out, which not only did not affect the business, but made the business more prosperous. It's really getting hotter. Ajisen Lamian Noodles, recently exposed by the media? Bone soup door? The incident, that is, the false propaganda of enterprises deceives consumers, and? Blending door? It is not advisable for the incident to play the edge ball. You can deceive consumers in a short time, but you can't deceive customers for a long time. Catering enterprises will also encounter some unexpected events and problems in the competition. How to avoid a fatal blow to themselves, skillfully use events to promote themselves and deepen the brand influence of customers.

in the summer of 2116, what shook Beijing? Pomacea canaliculata? I'm afraid the incident left a deep impression on the diners. After a few years, bring it up again? Pomacea canaliculata? Although the incident is still lingering, the romance restaurant of Shu is moving from? The pain of broken wings? Out, and gradually restored the prosperity of the past. Although Shu is a restaurant, right? Pomacea canaliculata? There is an unshirkable responsibility for the incident, but Qu Chuangang, as the chairman of the board, has not chosen to escape, but has been insisting on facing it and being responsible, which shows the strong sense of social responsibility and morality of the enterprise. China needs such a responsible enterprise, and the enterprise will find the sunshine road of lasting success.

this ability to turn crises into business opportunities is something that every operator in the catering industry needs to explore.

Create a strong popularity

No one likes to go to restaurants in with ever fewer chariots and horses at her door, which has a lot to do with people in China who like to be lively, so it is particularly important to create a hungry marketing with strong popularity. The expression of making strong popularity is equal, but restaurants should let customers enjoy equal.

eliminate the anxiety of customers, and let customers enjoy the restaurant's equal service before eating. This is done by Haidilao and Grandma's family. People all agree that service is the secret of Haidilao's success, but the logical inside story of deep understanding of service comes from Zhang Yong's initial entrepreneurial experience. ? When you eat it at a certain time, your tongue is numb. What you can perceive is service, but it has no taste. ?

Not only does it not upset customers, but it may be a kind of enjoyment. During this period, they can surf the Internet, play checkers, chess, Go, play poker, and even play mahjong in some places. Melon seeds, fruits, drinks and snacks are always available. If necessary, someone will specially polish your shoes, and ladies can also paint their nails. These may seem simple, but not every restaurant can do it.

When the call is made, many people walk into the restaurant with joy, and the dining scene is as lively as a fair, and the waiters are running and sweating. Once they see the customers, they will immediately give you a heartfelt smile, just like the happy smile when they see their relatives or friends.

Guiding customers to experience

Experiencing consumption is an effective marketing strategy. Especially when catering hotels launch new dishes or services, it is a good way to let customers experience marketing. Experiential marketing takes advantage of customers' psychology, which makes it easier to communicate with customers and make them recognize and accept. At the same time, a good business environment, services and products can get word-of-mouth communication and consumption recommendation from consumers.

Experiential catering is not a new word in the catering industry. Enterprises take service as the stage, commodities as props and surround consumers, creating feelings worthy of consumers' memories. Creating experience has gradually become the core of the catering industry. More and more catering enterprises have carefully designed to let consumers experience the happiness of eating, and more and more consumers are eager to get stimulation from the experience.

Dio Coffee has been advocating that consumption is not a cup of coffee, but a coffee culture. So when you go to Dio Coffee, you can sometimes feel our inheritance and harmony of coffee culture. What we pursue in the design of the store is the atmosphere. When we go in, we feel spacious, but exquisite. We matched warm wood with soft light, exquisite murals and beautiful piano performance. These are creating a harmonious and nostalgic style, a kind of maturity and romance, which is also the transmission of coffee culture in essence.

Perfect Talent Economy

Talent is an industry expert who is active among the people. With the development of social media, talent has played a role in guiding consumption. The emergence of talent economy is due to the fact that users have further spiritual needs after solving the problem of food and clothing, and they can self-recognize and define themselves by following their favorite stars. These experts love food, or know or don't know how to operate, but they have the information that restaurants need. Experts represent the opinions of most consumers who can come to restaurants for consumption. In order to survive, restaurants must cater to customers for reasonable prices and value for money. Seek dishes with good color, flavor and shape, and enjoy the beauty of taste, vision and smell; Seek safety and hygiene; Comfortable environment; Seeking respect; Seek warm and thoughtful service and fast serving; The psychology of seeking knowledge, novelty and Excellence. These can solicit the opinions of the people and improve the management ability of the restaurant.

In fact, the award-winning forwarding of the food tasting activities in Weibo should focus on the selection, and select people who have a wide range of knowledge, are sensitive to food and have the best knowledge of catering management, so as to convey the information of the restaurant more objectively and get what the restaurant wants more accurately. ;