New century south gate. According to relevant data of Taizhou, Xiangtianxia in Hailing District of Taizhou moved to the south gate of Century New City at the intersection of Hailing Road and Wuyi Road. Xiangtianxia Catering Management Group Co., Ltd. was established in 2003. At the beginning of its establishment, it quickly gained a foothold in the market with the "fragrant hot pot" invented by its founder. The company has been committed to the hot pot chain business for many years.