Qi, founder of Isetani.
There is no cold wind blowing in Beijing in early winter, and the Miyun Reservoir under the oblique setting sun glows with golden waves, which makes people feel warm and harmonious. With the national road 10 1 as the boundary, there is a grape demonstration garden below, and the patchwork small farmhouse is transformed by the winding grape trellis corridor, and the construction workers are fencing the small yard; Above is Yi Shi Manor. The European castle built on the mountain shows the beauty of simplicity. The main building is covered with thick creepers. Sometimes squirrels will climb up and down on it, and the newlyweds who take wedding photos will show sweet smiles.
This is Isetani, which is known as the pioneer of rural revitalization in Beijing and the demonstration area of "two districts" construction in Beijing.
A poem tablet stopped him.
Walking up the mountain road, there is a small house near the top of the mountain. The bearded "old man" stood up to greet us politely-he is the founder of the Valley, Qi Li Chang.
Qi Lichang said that there are not many people named Qi. Qi Jiguang is a native of Dengzhou (now Yantai), Shandong Province, and his ancestral home is Penglai, Yantai, Shandong Province. Miyun's investment is indeed related to Qi Jiguang.
Qi once had a military career of 15 years. I have been engaged in logistics support for a long time in the army and have a lot of experience in business management. In 1990s, the domestic dry red wine fever was in the ascendant. Qi keenly saw the broad prospects of the wine market. After 1995, he moved to other places, joined the business community and founded the wine brand "Cupid". After several years of operation, he quickly opened the market, became a well-known brand, and gained the "first bucket of gold" for starting a business.
At the beginning of 1999, Qi was dragged to Miyun to participate in an investment promotion activity, just looking around. During the event, the organizer organized guests to visit Bailongtan Scenic Area at the foot of Bailong Mountain. The reception official specially told Qi that there are poems left by your ancestors in Longquan Temple, so you must go and see them. Therefore, Qi went to pay homage to the poem tablet left by his ancestors with reverence.
In the third year of Wanli in Ming Dynasty (AD 1575), Qi Jiguang was stationed in Shixia, Miyun, and left a poem tablet when he visited Bailongtan. The preface said, "Zhen Ji Town, ten miles south of Shi Xia camp, is Longtan, and the stone cage is clear. If there is a hole in the water, it is faintly visible. This winter, I gathered soldiers in a stone box to practice road signs, and I traveled here in my spare time, and my poems were organized. It has actually been three years since the reform. " The poem is as follows:
Purple dragonflies are in northern Hebei in spring, while Shitan wanderers are guarding Jiao Ren.
The clouds are thin, the rivers and mountains are bright, and the sun and the moon are new.
Three-husband common five-color days, ten thousand years the world belongs to Chen Zhong.
There are many ambitions to climb scales in the same tour, and only Chen Bo is ashamed of himself.
After visiting the "Qi Jiguang Poetry Monument", Qi Li Chang walked out of Longquan Temple and down the steps. Suddenly, my leg cramped and I stopped walking. The local official who accompanied him joked that you should invest here because your ancestors asked you to stay. Qi Li Chang was very moved, but what he thought was not only the feeling of "Qi Jiguang Poetry Monument", but more importantly, Miyun, a land surrounded by mountains and waters, was originally a good place to grow grapes. Miyun has a large temperature difference between day and night, with frost-free period 195 days or more and accumulated temperature as high as 4500. In addition, Miyun Reservoir has a special micro-oxygen climate and ecology, which is very suitable for grape growth and fruit ripening. According to historical records, in the forty-eight years of Kangxi, western missionaries paid tribute to wine, which was very popular with Emperor Kangxi. The following year (A.D. 17 10), the Royal Vineyard "Yiyuan" was built in Miyun with an inscription.
After on-the-spot investigation, Qi chose a mountainous area of 1.260 mu in Taishitun Town and the east bank of Miyun Reservoir, and began his entrepreneurial journey of excavating historical and cultural heritage and building a highland of grape industry.
Location of Yi Shi Manor
The Dream of "Yi Shi Manor"
From 65438 to 0996, when Qi just entered the wine industry, he traveled all over the world. He found that behind the industrial chain of grape planting, picking, brewing, original wine and brand wine in all countries of the world, a winery is needed to support it. "Winery is not only a building, but also a platform for high-end wine brewing, storage, display and experience. It is also a carrier combining history, humanities and wine culture. Moreover, world-famous wineries have rich historical and cultural heritage, and a complete wine tasting process must be completed in wineries. These two points are the innate advantages of Miyun. "
Therefore, Qi Meng came up with the idea of building a winery that pays attention to nature, respects human nature and has sustainable development. He injected new connotation into the name of "Yiyuan Garden" and named the land on the east bank of Miyun Reservoir "Yi Shi Manor", which not only continued the history and culture, but also entrusted his own ideals: "Yi Zhe", the capital of a country; "Official", a distinguished person; "Yi Shi" is the capital of celebrities. Qi hopes that his "Yi Shi Manor" will become a gathering place and punching place for celebrities in Beijing and even the world.
Qi spent 20 years polishing his manor bit by bit. From drawing design to construction, he always adhered to the principle that "traces of human nature can't grab the limelight of nature", and many trees and stones that "get in the way" were preserved and given new cultural connotations.
"These two big trees, one is a walnut tree and the other is an apricot tree, show that Hexing * * * won."
In front of the gate of Yi Shi Castle built on the mountain, Zhou Lingjuan, the general manager's office who accompanied the tour (everyone called this enthusiastic girl "Zhou Zhou") said emotionally.
On the right side of the gate, a big stone protrudes from the wall. Zhou Zhou said, "This is a primitive giant stone god shaped like a dragon head. When the castle was built, General Qi said not to move, so he kept it. The castle was built into a dragon body, with big stones half outside and half inside the wall. Do you think the whole looks like a dragon? " If you look closely, it really looks like it.
Elegance is one of the nine sons of the Dragon in myths and legends, also known as Ba Xia, Ao, Gui Yi,, and so on. It is shaped like a turtle, and it can bear loads and carry stone tablets for years. On the one hand, it is practical things, which are used to make monuments, commonly known as "tortoise and camel monuments"; On the other hand, it has very important cultural significance and symbolizes "longevity and good luck".
In line with the concept of protecting the natural landscape to the maximum extent, 90% of the buildings in Yi Shi Manor are hidden underground, and the building materials are all made of local materials, mainly natural stone, designed and built like sculptures, and the stairs in the winery are all made of oak barrels of wine. On the ground, the characteristic scenic spots, such as Guanhutai, Pinghu Xuan, Yi Shi Square and Grape Corridor, are made of dried old vines, and all buildings are integrated with nature, showing a harmonious state of ecology and humanity.
Location of Yi Shi Manor Wine Cellar
Qi believes that architecture itself is humanistic, so don't steal the limelight of nature. As a result, the whole Yi Shi Manor has formed a natural beauty of "seeing the garden at the door, seeing the wine cellar in the garden, and seeing the wine in the wine cellar". At the same time, it combines Chinese and western cultures, with beautiful scenery and fresh air. It has become a French winery integrating accommodation, catering, meetings, entertainment, leisure and tourism, and is an ideal place for couples to take wedding photos and hold weddings.
On the occasion of the 20th anniversary of the establishment of the manor, Qi was deeply moved and wrote poems to commemorate it:
Qi's family name is Li Chang, and my father once called Penglai Lang.
On the fourth day of March, Ji Mao paid homage to the ancestral memorial tablet Qi Jiguang.
Longquan Temple is the royal hall, and the three pillars worship Buddha for monks.
Draw a sign to solve the problem and see what you want.
I want to go back as soon as I leave Taiwan Province, but I'm too short to move.
The bodhi old zu left me sitting under the monument and chose to build a new house next to him.
Twenty years later, Yi Shi Emperor Garden has become a village.
The word Qi Runde Changming, Kun Changge is the master of the week.
The wind of rural revitalization is blowing in the "valley"
"Rural revitalization is first and foremost industrial revitalization. Talking about the country's rural revitalization strategy, Qi is talking about this. He believes that only by promoting the development of a region through industry and forming a value highland with industry as the core can farmers become rich. Without the support of culture, this industry is unsustainable. Therefore, he developed "Yi Shi Manor" into a "Isetani" with grape and wine culture as its soul and fulcrum, including primary and secondary industries: first, planting grapes to make high value; The second is to produce extended products such as brewing wine and processing brandy, such as grape juice, raisins, grape seed essential oil, anthocyanins and other high value-added products, and make refined products; Third, large-scale development of grape and wine cultural tourism, grape picking and wine main cultural activities. Form an industrial cluster with three industries and various formats.
According to Qi, the layout of the basin is "one line and two districts", that is, with the national road 10 1 as the center line, it is divided into two districts: north and south. There are grape planting, seedling cultivation, parent-child tourism and characteristic homestays in the southern district; There are agricultural products processing, facility agriculture, popular science education and bonded warehouses in the north area. The northern and southern regions form a complete system to promote the industrial development of grape planting and wine culture in the whole region.
The whole industrial chain has formed a highland of regional value. For example, Qi said that the price of picking grapes in the valley has reached more than that in 30 yuan. If the price system of the whole region is driven to form a 30 yuan, there will be value spillover, and the grapes picked by the surrounding people can be sold to 25 yuan, which will realize the value spillover of the value highland and drive the farmers in and around the region to become rich.
Under the framework of industrial integration, Isetani will absorb more local and foreign forces to promote rural revitalization. It is planned to develop grape planting in seven surrounding villages within two years. At present, thousands of acres of grape picking gardens have been built, and a scientific and technological service team will be established to provide services for the development of grape and wine culture industries. Establish planting cooperatives and homestay tourism cooperatives to increase farmers' income and expand the collective economy; Cooperate with agricultural scientific research institutions to carry out the certification of grapes and special agricultural products in legal small producing areas, and improve the scientific and technological content and added value of products.
Qi Li Chang, founder of Gu, checks the quality of grapes.
According to Qi's plan, in the whole river basin and surrounding villages, there will be a situation of "every village has a homestay, every family has grapes and every household has a wine cellar". Wine industry will drive the development of surrounding culture and tourism, and drive farmers to get rich. Grape planting and picking in the manor can provide employment opportunities for local farmers, and farmers can also participate in valley construction in the form of land shares and share the dividends of enterprise development.
At present, including Yi Shi Manor, the entire Yi Shi Valley has invested more than 300 million yuan in construction, with an annual increase of at least 20 million yuan. "It will become a' wine culture theme park', focusing on the offline activities of wine culture development, including catering and picking experience, and making Isetani a model of rural revitalization with wine as the theme, integrating wine tourism, event experience, international exchange, bonded, warehousing, exhibition and trade." Yan Lichang said.
The realm of "no self" of "seeing the old man in the mountains"
"Mr Qi only talked with us about ideas at the meeting," said Wang Zhiyong, marketing director of Yi Shi Manor.
Yes, Qi Li Chang has been detached from things. If you are not familiar with it, walking on the hillside of Yi Shi Manor and meeting this old man with stubble on his face, wearing an old cloth shirt and unkempt appearance, you will definitely think that he is an "old man watching the mountains".
"I don't have more consumption and enjoyment. My wealth is not my own, nor is it left to future generations. It's only been a few decades since I rented this land, but it took me 20 years to build it, just to leave something for the society. " In the Spring Festival of 2020, at the annual meeting of the manor, Qi expressed his understanding of the meaning of life and feelings of home and country with a song "Without Me". This poem is written like this:
Who am I?
Ants on the earth, sand in the desert, dust in the soil;
Even if he was born in court and flew in the sky,
Who would have thought of you?
Where am I in the universe?
What am I in time and space?
The soul is parasitic in the body,
all the time
Everything you have will be taken away by time.
We are ants, hand in hand to build sand dunes on this land.
We are wind and sand, and we have piled up one mountain tower after another in this desert.
We are dust, held together to form a meteor, sliding across the night sky.
Create miracles and leave a dazzling brilliance.
Only consider yourself.
Thinking of a small family.
What is home when the country is in your mind?
You are the master of the world and your country is your home.
What can be inherited is genes.
What can be left is culture.
Let us inherit the symbol of China people's life.
Let traces record our youth.
Only by uniting can we realize our dreams.
Unity can work miracles.
Unity can create culture.
Let me be the winner!
Record greatness for the winner!
Yi Shi manor liquor cellar
Qi believes that a person's life, nothing can be taken away, only culture can stay. And culture must have a carrier. The carrier of wine culture is high-grade winery. Therefore, in his mind, building a world-class winery is the culture and wealth he wants to leave to the world.
From June 5438 to February 2020, Qi introduced the state-owned Beijing Agricultural Investment Company through the shareholding system reform; In February of 2002 1,1,the equity was further transferred, and the shareholding ratio of Beijing Agricultural Investment Co., Ltd. reached 5 1%, becoming a state-owned holding enterprise. "Now, most of the wealth created by Isetani is state-owned," Qi Lichang said happily.
Qi plans to spend another 20 years trying to build the national brand of China wine. "China brand should occupy a place in the international wine industry".
"Although the wine industry is a small industry, accounting for a very small proportion in the economic field of China, the importance of the wine industry cannot be underestimated. Because wine itself is a cultural symbol and a medium of social taste and international communication. China has created its own international wine brand, which will help enhance the national image and national pride. " Qi Li Chang sees far away.
I believe this wish will come true!
News Source: China Report by Wang Jiansheng