Do we remember living in this era of ample food and clothing? When weeding is noon, sweat drops down the soil; Who knows that every grain of Chinese food is hard. ? The following is to share with you the relevant reference materials of the take-away industry survey report for reference. You are welcome to read it.
?
Takeaway Survey Report 1
In order to better understand the situation of take-away on campus and provide reference opinions for the management of take-away on campus and the catering service in canteens, the Graduate Research Center of the University mainly launched a survey on students' views on take-away on campus in the central campus.
?
scale and method of investigation
?
the respondents in this survey covered almost all departments in the central campus (nearly 31 departments, divided by departments on the college website), and the results were representative. A total of 711 questionnaires were distributed in this survey, 654 were recovered and 46 were scrapped, with an effective rate of 93.4%.
?
the survey found that
?
1. Generally speaking, the respondents (students in the central campus of the university) order takeout less frequently. Among the weekly takeout orders, 1 times accounts for 11%, occasional students account for 46%, and 1-3 times accounts for 31%. No matter which sex, grade and college, students order takeout less often;
?
2. The weather, lazy to move, tired of eating in the canteen, tight study time and convenient and time-saving take-out are the main reasons for students to order take-out;
?
3. Students generally report that take-out saves time and facilitates life, but at the same time, it also develops bad habits such as laziness and single diet, which disrupts the eating rules;
?
4. The main consumer infringement problems that students encounter when ordering take-out are the slow delivery of food and the serious discrepancy between food and publicity, but when faced with these problems, students have very limited means to protect their rights;
?
5. The students generally reported that the take-away food is not hygienic, but they will still order it because it is convenient and affordable, and will try to reduce or not order it in the future;
?
6. The students said that the speed of the campus take-away trolley was too fast, which was very dangerous. Schools should sell to the outside world and enter the campus to strengthen management;
?
7. Students generally reported that school canteens should improve the taste of meals, reduce the price of meals and enrich the variety of meals;
?
generally speaking, the students' overall evaluation of campus takeaway is: not optimistic. There is a demand for foreign sales, but the hygiene and safety problems of take-away food need to be improved.
?
suggestions and opinions
?
Campus is a place where students study and live, and the safety of students is particularly important. From the feedback of the interviewed students, we can see that the current situation of students' foreign sales and the opinions of campus (dormitory) managers mainly focus on three points: first, the hygiene and safety of take-away food; Second, traffic safety; Third, the campus canteen and dormitory management.
?
For the sake of students' food safety, the school should strengthen the improvement of the quality and taste of meals in the canteen, reasonably adjust the price, so that students can eat in the canteen with confidence and benefits, minimize the number of times students order takeout food, and let students walk into the canteen; For the sake of students' personal safety, the school can formulate policies such as limiting the speed of take-away carts, and the dormitory should be strictly managed and hygienic.
? Takeaway survey report 2
? The take-away market in Xx has developed rapidly, especially with the vigorous rise of the online take-away mode, which has activated the potential of the take-away market. As a company focusing on the take-away market, we not only have rich industry experience for many years, but also are very familiar with the overall take-away market in Beijing, and have conducted professional and detailed research. Now the research report on the take-away market is arranged as follows.
?
? I. company profile, details of current main business
?
our company is a catering enterprise growing up in the competition of modern catering market, mainly engaged in buffet, Beijing box lunch delivery, snack bar with special flavor, and green vegetable delivery. relying on diversified operation, the company can meet different customers. our company takes customers as the center, provides personalized services according to customer needs, and has won unanimous praise from customers. now we provide catering logistics support for various institutions and units, and rely on various outlets of the army and canteens with good hardware to carry out fast food delivery business.
?
our company has high-standard production conditions and strict management system, and draws on all aspects of management experience in the same industry in daily operation. The nutritionist will design a nutritious fast food scheme for you according to the dining needs of modern office workers, which is delicious in color, delicious in variety and sufficient in quantity, hygienic and safe. Take \ "delicious nutrition, hygiene and health, and satisfying customers' individual needs \" as the direction of all staff's efforts. So that the fast food we provide for you is not only nutritious and hygienic, but also economical, thus better solving the contradiction between \ "convenience \" and \ "balanced nutrition \" of fast food. The company focuses on Sichuan, Shandong, Hunan and northern home cooking, supplemented by other local flavors. In the actual production, it attaches importance to timely deployment of technical strength of each store, maintaining the stability and innovation of quality, and customers have given high praise and maintained long-term cooperation.
?
second, the take-away market research report
?
The take-away market in Beijing is developed, the online take-away transaction volume is large, and the competition is fierce. This research mainly focuses on the analysis of the overall take-away market in this area, including the target population, the main regional take-away markets, as well as the characteristics of drug package transfer and merchants in relevant districts.
?
1. Target market analysis
?
? The market of xx fast food take-out industry is growing day by day, and the fast food take-out chain companies also have broad prospects. The take-away fast food industry is becoming more and more developed because the market demand is increasing. The market space of convenience food characterized by fast food delivery is very large. Because of the rapid growth of chain stores, it constitutes an unhealthy snack opportunity in the grand market.
?
? (1) Market segmentation crowd: At present, the main types of take-away consumption in Beijing are subdivided, and consumers can be divided into these types (1) individuals, who can order food for a long time. And it accounts for a large proportion. Individuals generally pay more attention to cheap, affordable and delicious from the consumption orientation. (2) The employees of small and medium-sized companies belong to a need of white-collar workers. Because of busy work or other reasons, they choose to order meals online. Their consumption orientation is generally convenient, affordable and unique in taste. (3) Family, the accelerated pace of life will always make families choose a faster way to eat, especially for guests at home. The only choice is to stay at home and choose to order meals online. This consumer's consumption orientation is generally a large number of different products, regardless of the amount of consumption, only the pursuit of satisfaction. (4) Middle-to-high-end consumers, whose consumption orientation is generally picky, don't care about the price, and pursue more diversified tastes, especially for the quality, collocation and packaging of dishes.
?
? (2) Market development opportunities: The take-away market in Beijing area is developed, and a large number of loyal consumers have been cultivated. Online take-away brands are more yuan, giving consumers more choices. In Wangjing area, a large number of schools, companies and business districts are gathered. The student market and white-collar market are the main force of take-away, including the staff in shopping malls, and they have higher requirements for word-of-mouth and varieties of take-away. At present, the main thing that needs to be improved in the take-away market is the quality and collocation of all kinds of dishes, which is the key part that affects the word-of-mouth of take-away. Therefore, the first thing is to enrich the dishes and give consumers more choices, and the second is to change the dishes in time. The second factor is delivery service, including delivery efficiency and service attitude, which affects the word-of-mouth of takeaway.
?
2. Market introduction
?
? (1) Ordering fast food online: Go? Bottom up first? Model, the use of online reviews to gather consumer popularity, and then establish cooperation with catering businesses, charging information advertising fees to businesses, such as public comment network, word-of-mouth network. There is a flaw in this model. Since it is based on consumers, it must be objective enough to win the trust of consumers, but once it cooperates with merchants, it is impossible to make objective recommendations.
?
Advantages: There are indeed a large number of working meals markets in Beijing, and the demand for white-collar working meals is strong. There are a large number of restaurants and restaurants that provide take-away service, and the two wheels that support the operation of the website are guaranteed. With the entry of the capital market and the cultivation of consumers' take-away habits, the demand will be more vigorous, and consumers' tastes and dependence on brands will be strengthened.
?
Disadvantages: the single-time consumption of work meals is small, and a large number of work meals are of low grade, mainly in-store consumption. Restaurants pay insufficient attention to take-out, and the information of food and beverage dishes is updated quickly and maintenance is not timely, and the food and beverage delivery service can't keep up with the speed and quality. The registered capital of fast food restaurants is small, and the quality of employees is low. In newly developed areas, it also needs to invest more manpower and time to persuade and teach restaurants to use the ordering platform and give suggestions for improvement. The geographical restrictions on the delivery of working meals are very obvious, and they can only be delivered to 2 km office buildings near restaurants. The timeliness of working meals is very concentrated. In a limited 2-3 hours, the number of meals that a delivery waiter can provide is too different from that of an in-store waiter, and the income is far less than that of the in-store waiter, but the labor cost is the same.
?
3. competitor analysis
?
In the competition mode of take-away market in Beijing, the fast food industry can be divided into Chinese fast food take-away and western fast food according to the market differentiation method, and its representatives are: (1) Western food: McDonald's, KFC, etc. (2) Chinese style: Malan Lamian Noodles, Lihua, and all kinds of Chinese food takeout. From the perspective of the different forms of market service, it can be divided into two types: storefront operation plus external purchase and external purchase on-site service. Most of the existing take-out operations are store-centered, which accounts for a relatively small number from the perspective of fast food turnover and growth rate, but the growth rate is accelerating and the market competition is fierce. According to the region, it can be divided into Beijing takeaway, Chaoyang takeaway, Guomao takeaway, SOHO Modern City takeaway, Ciyun Temple takeaway, Sihui takeaway and so on.
?
Comparatively speaking, the advantage of western-style fast food take-out lies in its unique food, collocation and large consumption market, which is very attractive to consumers who prefer western-style fast food, with strong customer viscosity, and has a certain market share for some well-known Chinese foods such as Lamian Noodles and snacks. However, on the whole, Chinese fast food take-out is more abundant and food selection is stronger, which is a good choice for students and white-collar workers, and the consumer base of Chinese food is larger.
?
The most developed online ordering systems are well-known take-away websites such as Baidu Takeaway, Meituan, Hungry, etc. Among these websites, each has its own characteristics and advantages. The market layout of Meituan, Hungry and other take-away websites is earlier and more widely used by consumers, while Baidu Takeaway develops later but faster, which has great advantages in Beijing. Thanks to its brand value and strategic planning priority, it has started the popularity of Beijing takeaway market. Are the market segments of these takeaway brands relatively < P >?
Third, take-away business market development plan
?
Our company has a perfect take-away management system, and has an advantageous position in management methods, personnel organization and food quality. At the same time, our company will rely on Baidu take-away brand to expand the take-away market. Therefore, we have formulated a detailed take-away promotion and development plan, starting from internal management, distribution system and word-of-mouth publicity.
?
1, take-away daily business planning (1) dishes and collocation management
?
the most important part of take-away service is the management of dishes and collocations. therefore, our company will update dishes and collocations every month according to market research data and consumer feedback, and formulate dishes with various tastes to meet consumers' tastes. In terms of collocation, we will consider designing a variety of packages such as soup, dishes and drinks, and combine them into multiple options to provide them to different target groups.
?
? (2) consumer management
?
we will establish a membership-based take-out system according to the evaluation system of Baidu take-out in the early stage and the order quantity of consumers, so as to attract users' attention through points, coupons, etc. At the same time, special packages will be set up during holidays, such as the Dragon Boat Festival take-out package and the Mid-Autumn Festival take-out package, etc., so as to increase popularity with the help of the festive atmosphere. Secondly, we will conduct a consumer questionnaire every month, give feedback to users who have used our company's take-out, classify users through data records, and verify with distribution personnel to implement district management. Develop different dishes, distribution and membership activities for different users and regions to increase user viscosity.
?
in the specific management of members and non-members, we will learn from the mode of online stores and cinemas, classify users according to the consumption and evaluation of previous users, formulate detailed points and gifts programs, and hold special take-away activities regularly to improve market competitiveness.
?
2. Distribution system and word-of-mouth publicity (1) Distribution service
?
The delivery time of our company will be divided into several time points. During the peak period, such as 11:11-13:11 noon, additional delivery personnel will be deployed to ensure that the delivery service inside and outside the region will be in place in time. During 17: 11-21: 11, the delivery service personnel will be reduced according to the delivery order. At other time points, a small number of take-away couriers are arranged. At the same time, we will arrange a distribution dispatcher to coordinate the relevant distribution personnel in time and be responsible for the daily management of the distribution personnel.
?
for distribution services, we will strictly regulate the management of distribution personnel. After receiving the food delivery task, the delivery clerk is required to read the order carefully, understand the place, time, number of dishes delivered and contact information of customers, and then deliver the food. If there is a problem with catering, you should find the dispatcher to coordinate and solve it at the first time, and continue to deliver the food after handling it properly. Send it to a reasonable meal pick-up point according to the customer's address, and contact the customer by phone (if it can't be sent to the customer's office area) and ask the customer to help pick up the meal. When customers take their meals, they should pay attention to their appearance, appearance and smiling service. First, they should report what they ordered and thank them after confirming the information.
?
we will make every