When most people buy a trademark, they are more concerned about the price of the trademark transfer. As trademarks are intangible assets, there are many uncertainties, and the price of trademark transfer will vary. In order to solve this problem, the state has developed a series of value assessment system. Today, eight quit know trademark transfer network will introduce the price of trademark transfer in detail, we can assess what aspects?

First of all, the transfer price of different trademarks is different: different products have different marketing in the market. So their trademark value is also different, the products lead to different trademark prices are mainly divided into two aspects, one is the real difference, the other is the artificial difference, different differences will make the trademark transfer price is different.

Secondly, the trademark represents the quality, performance and technical level of the goods. At the same time, there is also the factor of asset value appreciation. Therefore, only by correctly analyzing the factors affecting the value of trademarks can we make a fair evaluation of the value of trademarks. At present, the factors affecting the price of trademark transfer mainly focus on the following three aspects:

1. Trademark awareness: the higher the market recognition of the trademark, the higher the transfer price naturally, because most consumers have recognized the products under the trademark, so the transferee can directly use the trademark awareness of the launch of the new product, which also saves a lot of promotional costs for the transferee.

2. Trademark's universality and geographical expansion ability: Trademark's universality means that a wide range of goods can use the trademark, while trademark's territoriality means that it can be used across fields, industries and regions. If both of these can be realized, the trademark will be more expensive. Conversely, a trademark that can only be used in a single fixed area will be relatively inexpensive to assign.

3. Some external macro-factors of the trademark: such as the development trend of the trademark industry, the national laws and regulations, the protection of trademarks, etc., will lead to different trademark transfer prices. The specific situation also needs to be decided according to the type of trademark we buy.