Shede Liquor - shaped the most personalized liquor brand. The investment is far less than Shui Jing Fang and Guo Jiao 1573, but still become China's new high-end liquor brand with the best growth. 08 sales of 480 million. 02 years in November to Weng Xiangdong as the head of the Jiexin team of experts began to carry out the whole case for the Sherwood liquor, three times to renew the cooperation. The total cooperation time is 6 years. The core value of the brand for Shede is "Shede is a kind of great wisdom", and around the core value, the company has created the timeless "Shede Wine, Wisdom of Life", "A bottle of wine that can be put into the study", touching the depths of the consumer's heart, the film and television commercials "for the dream of Shede and the separation of beloved ones, the achievement of greatness Shede to abandon the comfort and glamour of the business elite Shede briefly to the long term". At the same time, the launch of "Shedding - Wisdom Life" as the theme of the prize essay, "Shedding Elite Forum", "Shedding and Business Wisdom Lecture", "Shedding Character Quiz". Shede Character Quiz" and other activities to convey the brand culture to consumers silently. In terms of communication, the company also adopted a precision-guided strike, utilizing the VIP users of mobile companies and credit card holders to carry out public relations. And through the cultural salon held on the high-end crowd is very attractive tasting and group purchase promotion, start the first round of consumer groups, to create a consumer atmosphere.

Kunlun Lubricants - sales increased threefold and the structure of high-end varieties rose from 12% to 40%. Kunlun fully implemented the brand marketing strategy developed by Jiexin - "from PetroChina - leveraging the power to play", "and God 5 **** take off! --11 months before Shen5 took off, Jiexin planned to use Kunlun on Shen5 with a keen eye for news", "The lubricant industry was hyped up to be a high-profile industry like cell phones, and received a lot of free communications. Entering "Weng Xiangdong" in GOOGLE, you can find thousands of lubricant news planned by Jiexin. A year later, sales increased threefold, and the structure of high-end varieties rose from 12% to 40%.

Nanjing Subway - The subway is no longer a means of transportation, but an interpersonal position overflowing with strong humanistic care. Creatively incorporated into the prying Nanjing City, the benchmark for the enhancement of humanistic qualities, become part of the Nanjing urban strategy, a large number of government resources for the brand to carry out free dissemination. It was honored as "2008 Gold Award for Practical Advertising Cases".

Jiexin has refined the core value of "carrying humanity, body and mind directly" for Nanjing Metro, which is very much in line with the main theme of a harmonious society, and at the same time, it has become the first station of Nanjing's urban strategy to improve humanistic quality. Vice Minister Xu Ning of the Propaganda Department of the Nanjing Municipal Party Committee took the initiative to participate in the launch of the brand strategy. At the level of core value implementation, we have successfully created two brand stations: "Candy Station" and "Harmony Station", and passed humanistic care to the public through a large number of service innovations, such as functional music, etc.; the series of creative prints of "Arrival at the Station Ahead" was praised as "a great way to make people feel that they are in a harmonious society" by leaders of the Municipal Party Committee. The "Ahead to the Station" series of creative graphics was praised by the leaders of the municipal party committee as "letting people feel that the society is full of truth, goodness and beauty, and that the image of the migrant workers can reduce the crime rate". The case was honored as "2008 Real-world Advertising Case Gold Award".

Shang Peopeo Milk Tea - grew to be the No.1 brand in China's milk tea industry, with a sales lift from more than 30 million to 820 million in 3 years. Jiexin provided Peopeo with overall strategy, regional layout, brand planning, VI design, investment promotion and sample market building services. The unique brand positioning of "Pure Love" and the VI design with "wings" as the main memory point are rich in personality and visual impact, giving Peopeo the genes of the No.1 brand, and the creative proposal of taking the music marketing route, which laid a good foundation for Peopeo's rapid growth. A good foundation for the rapid growth of Peopeo. The potential investment has gained high-quality channel resources, and the sample market building has gained an open door, reducing the risk of the initial market launch.

The Bee's Nest--discovered the blue ocean + leveraged Obama's endorsement of black honey, increased gross margins by more than 3 times, and established a perfect monopoly system for the Bee's Nest (SI, shopping guide and terminal service system). Jiexin tapped the unique resource advantages of Hubei, the province of thousands of lakes, and then combined with the Chu culture and history, Shennongjia honey, Honghu lotus powder, Jiangxia royal jelly soft capsules and other classic Hubei products, the combination of named "Chu Bee Shenyun", the main government, business gifts market, increase gross margins more than 3 times. Farewell to the status quo of Hubei only duck neck, filial piety sesame candy and other low-end gifts. 2009 February 20 and February 21, U.S. President Barack Obama was sworn in on the same day, Jiexin planned a "black man when the president, the hive of black bees," 1/4 page ads appeared in a large Obama-related reports, skillfully combined with the whole page of the newspaper news. Combined with the whole page of the newspaper news, it is equivalent to let the whole page become a part of the hive of bees advertisement, which not only greatly enhances the advertisement effect, but also instantly makes the black honey spread automatically among the people of Jiangcheng City, which is measured to achieve the effect of more than 10 times of the conventional form of placement.

Phantom Milk Tea--Seizing the essence of the small food industry "amorous", novel brand naming and innovative categories, to promote the crayon little new milk tea brand "phantom" successfully listed and sold. The brand name of the brand is very interesting, and the brand name of the brand is very interesting. The very interesting brand name "Yumo" closely follows the psychological characteristics of target consumers and becomes a prop for their emotional expression, and at the same time maintains a high degree of unity with the brand style of Crayon Shin-Xin, which establishes the gene of "Yumo" to become a strong brand, and the innovative category "Five Grains Milk Tea". The innovative category "five grains milk tea" makes the consumers have strong expectation on the development prospect of milk tea, and the first investment is to realize the order amount of 27.8 million, which is nearly double of the customer's expectation. The humorous and interesting advertisement film "Joint Code Chapter" has aroused widespread attention and discussion among consumers in an entertaining way, and gained eyeball focus. The model market building program, the new product rapid sales program, the network marketing pragmatic and low-cost, have won the customer's praise.

Shandong Liouhe Group--Liuhe Gourmet not only provides the source of human strength--meat, but also discovers new flavors of life for consumers--fresh, interesting and moving new experiences. and moving new experiences. By naming the sub-brands "BeiYouZhi" and "ZiLife" in a fun way, and vividly advertising the slogan "One, two, three, four, five, six and fragrant kitchen", the brand of Liouhe is more three-dimensional and fuller. The brand is more three-dimensional and full-fledged. Recently, it has appeared in some meat industry exhibitions with a new image, and has become the object of imitation by other competitors in the same industry, and its sales have increased rapidly. At the same time, Jiexin takes a unique approach, starting from the height of the corporate culture of Liouhe Group, sorting out and planning the relationship between various departments of the Group, and combining the regional culture of Shandong and the corporate culture of Liouhe Group, etc., it has refined the precise and cultural core values for Liouhe Group; for the Gourmet Food Division of Liouhe, Jiexin has launched the "one, two, three, four, five, and Liouhe aroma full of the kitchen", which is evocative and playful. For the gourmet division of Liuhe, Jessen launched "One, two, three, four, five, Liuhe's aroma fills the kitchen", which was unanimously approved by the client. Through the re-design and packaging of the brand logo, product packaging, and corporate VI system, the brand image of Lukwoo was refreshed and immediately stood out among other brands in the same industry. Both sides are fully convinced that this close cooperation between Jiexin and Liuhe has achieved another classic case in Jiexin's database, and will become a colorful part of Liuhe's historical archives.

Hao Dangjia--Through the core value planning and innovative categories, the specialty store strategy upgrading system, the sales volume of Hao Dangjia in domestic market increased by more than 80% in 2007. For the good when home to determine the "pure ecological" core values, the main advertising slogan "health and pollution-free Chinese good when home" rhyme and atmosphere, vivid interpretation of the core values of the brand at the same time, but also highlights the atmosphere of the industry leader. The sub-slogan "Only put in seedlings, not bait" is simple, clear and eye-catching, further sublimating the core value of the brand. At the same time, the company proposed to cut the market by "rejecting poultry and livestock meat", expanding the consumption scale of marine food and marginalizing alternative competing categories; refined new selling points for high-end sea cucumber and launched the sub-brand of "blue-blooded aristocrat", which raised sales by 75% after a price increase of 30%; innovatively launched the "marine food", which is the most popular brand in the industry. In 2007, Hao Dangjia's domestic market sales increased by more than 80%.

Jiudai Nutritional Salt - the use of creative market cultivation strategy, and in the same quality and low-priced competitive market, shaping the difference, to enhance the brand premium, in the sales year-on-year increase of 120%. In the salt industry, where product homogenization is very serious and profits are very low, product innovation by locking the "multi-complex nutrients" and "mysterious" and "noble" elements builds the basis for differentiation and premiumization of Jiu Da Nutritional Salt. It builds the basis for differentiation and price premium, creatively develops the brand appeal of "every bite of deliciousness adds to health", and cultivates the market with "the way of affordable and sustainable health" - not as expensive as health products, and not as easy as health products. No health care products are expensive or easy to forget to take, but only good things can be truly beneficial to the body when taken continuously. Under the salt franchise system, the company has completed the launch of core markets such as Zigong and Neijiang, carried out consumer education at low cost, and increased sales by 120% year-on-year.

Suyi Fresh--Innovating the category, borrowing the knowledge of the old category, seizing the group with strong demand power as the chief consumer group, and skillfully cultivating the market. Sodium aspartate will be mysterious and esoteric - to show that "my freshness is not his freshness". Playing the banner of "freshness and use the same way as MSG" to reduce the unfamiliarity of consumers, and through soft publicity to promote the concept of "unlimited dosage, unlimited use" to capture the strongest demand for the power of the group to cultivate the market, and then take them as the Then we take them as the benchmarks to guide - to do the individual market first, and then the organizational market; to do the maternal and infant market first, and then spread to the white-collar workers; to do the culture, education and health, and then spread to the family; to be the excluded/passive users of MSG first, and then to be the light users, to complete the market introduction at a low cost, and to create the era of vegetable seasoning freshness products.

Jinwa was the first company in China to launch "social marketing", which gained a lot of attention and greatly improved the brand reputation, and the advertising rate was only 2% of the sales in that year, but it still gained a growth rate of 42%. Jiexin formulated an overall strategy for Jinwa, proposing the differentiated positioning and taste innovation of "social marketing" and "Nutritional Jelly, Jinwa", and spreading the brand positioning with integrated marketing communication and innovative in-depth communication strategy. In that year, the advertising rate of Jinwa was only 2% of the sales, but it still became the fastest growing brand in the whole jelly industry with a growth rate of 42%, which was a miracle for the jelly industry with a high dependence on advertisement;

Wuxi Yaohan - created emotional and labeling value for high-end department stores beyond shopping, and got rid of the homogeneous competition. homogenized competition. Wuxi Yaohan has refined the core value of "wisdom and aesthetics", created added value beyond commodities and environment - spiritual and labeling value, and planned and implemented "brand strategy, cultural strategy, service strategy" as the main line of the three strategies. We have planned and implemented a series of integrated marketing communication programs based on the three major strategies of "brand strategy, culture strategy and service strategy". Through the successful implementation of the series of brand theme programs of "Beauty without boundaries and wisdom forever", the series of cultural theme programs of "Tin has great wisdom and tin has great beauty", and the series of service theme programs of "Wisdom and Aesthetics Consultant", Wuxi Yaohan has accomplished the success of the Wuxi Yaohan brand and the Wuxi Aesthetics Consultant program.

Aerospace real estate - shaped the most personalized brand core value and created an intensive growth path driven by the company brand beyond the project brand. For Aerospace Real Estate, JXN has developed a highly personalized and infectious brand core value - "Creating a space station on Earth", and formulated product and service innovations with the core value as the overarching theme. For the first time in the industry, Jiexin put forward the "Golden Key" service project, proposing higher standards and service requirements for "product research and development, quality control, after-sales service and property management service" on the basis of the industry standard and national standard, which aroused vibration and attention in the industry. attention.

Jiale Milk--Through the four low-cost strategies of "sub-branding+music marketing+news hype+integrated communication", the sales increased from 35 million to 80 million. Help Jiale milk ultra-low cost to develop the market, annual advertising investment of less than 1.6 million, sales rose from 35 million to 80 million, Jiale from the plight of the bullet out of youth.

Haixin -- with Gree, Midea, Haier formed a clear distinction, in the high-end air-conditioning market to occupy a leading position. With the extraordinary depth and creativity in brand strategy research, Jiexin provided excellent services for Hisense, so that Hisense air conditioners bid farewell to the positioning of the wandering, all communication around the "inverter technology pioneer" positioning and start, so that Hisense and Gree, Midea, Haier formed a clear distinction, and to promote Hisense in the air conditioning high-end market to occupy a leading position. At the same time, greatly enhance the overall value of the Hisense brand and sense of respect, and Hisense growth as China's healthiest and most promising home appliance brand has played a strong role in boosting.

Granz--Jiexin's series of news hype planning for Granz greatly enhanced the brand's prestige and trustworthiness. Granz's advertising expenses accounted for less than 0.2% of its sales. This is a miracle in the home appliance industry. Weng Xiangdong planned and created "Is Price War Low-Level?

Mingkai Lighting - refining the core value of the brand with a strong humanistic thickness and infectious - "has been for you to light up", the potential investment quickly integrate dealers! Resources, the establishment of performance growth of the best-selling mechanism. In the case of serious product homogenization, Jiexin has refined the core value of the brand with strong humanistic thickness and infectious force - "always light up for you", which has gained the deep recognition of consumers from the perspective of emotion, and is also very personalized and distinctive compared with competing products; Through the dissemination of "Guangsha Group+Shanghai Lighting=Mingkai Lighting", the potential dealers quickly recognize the strength of Mingkai; under the guidance of the correctly oriented and scientific performance management system, we have strengthened the function of Marketing, and opened up the departmental divisions through the smooth process, and focused the assessment of the sales team to the overall The assessment of the sales team focuses on indicators that are valuable for long-term development, such as the ability to control channels, rather than short-term sales returns. The domestic sales pilot, especially the development of sample markets, has been very successful, and has built up the team's ability to launch the national market on a large scale.

Dongfang Shen--Enhancing the brand's emotional value-added, discovering new blue oceans, and creatively utilizing Jessica's first-round target consumer group model to launch new markets, which established Dongfang Shen as a leading domestic brand. For Dongfangshen, Jiexin customized the core tagline "Always Healthy Spirit" with the three-position integration of "brand name + functional value + emotional value", which was highly praised by Dongfangshen's leadership. At the same time, the company planned a large-scale public relations campaign with a sense of social responsibility and humanistic care, such as "New Benefits for the Office", which targeted the first round of target groups as brain workers and white-collar workers with high life pressure, busy work, and sub-healthy bodies, and greatly enhanced the brand's popularity and reputation, allowing Dongfang Shen to become a tiger in the market for products in the same industry. A tiger in the market of the same industry products.

Galaxy Electronics--Let the cold high-tech products have a vivid breath, Jiexin's original instrumental marketing and the whole process of optimization of the dissemination greatly enhance the success rate of industrial marketing. Jiexin carried out brand strategy planning for Galaxy Electronics, refined the highly infectious and atmospheric advertising slogan "Shine for you", and for the first time in the set-top box industry, created an entertainment marketing mode, designed a mascot for Galaxy Electronics with a strong sense of modern science and technology; the customized instrumental marketing and the whole process of optimization of the communication strategy greatly enhanced the brand image and the success rate of industrial products marketing. The customized instrumental marketing and whole-process optimized communication strategy greatly enhanced Galaxy's brand image and corporate image, and increased Galaxy's favorability in the eyes of customers. At the same time, the corporate culture system planned by Jiexin for Galaxy Electronics was highly evaluated by the client.

Xiaxin--Jiexin planned the brand strategy for Xiaxin Electronics, refined the core value of the brand--"Exquisite" which is very personalized and infectious for Xiaxin, and guided Xaxin's marketing and advertising strategies all centered on the core value. Xaxin launched the A8, and as a result, it gained a leap forward, losing 198 million in 2000 and realizing a 606 million profit in 2002.

Bonas--refining the hosiery industry's most distinctive brand personality of "snug and healthy", the service period sales increased by 120% year-on-year. Jiexin for Baonas planning a distinctive distinction and beyond the core values of competing brands "close, healthy", "socks upgrade, ecological health", y infected the inner world of consumers, and make consumers of close to the formaldehyde of clothing products, heavy metals over the phenomenon of concern doubled, sock industry, the phenomenon of excessive The phenomenon of consumers' concern for formaldehyde and heavy metal exceeding the standard of close-fitting clothing products has multiplied, and the socks industry has formed a wave of pursuit of health and ecology. Baonas created the market cake and got the biggest share. At the same time, the integrated communication program, terminal operation program and designed terminal materials provided by Jiexin were evaluated by customers as the highest level in the industry. Therefore, after the expiration of the first year of service, Bonas took the initiative to extend the cooperation for the second year.

Tianen Women's Clothing--Creates added value beyond the product, interacts with the softest part of the consumer's heart, and comprehensively improves the profitability of a single store. Positioned in the popular women's Tianen, in the ordinary women Jiexin found and clearly described Tianen distinctive hardcore fans - they "watch over a pure world, elegant self-defense, spiritual richness does not pander to the vulgar", and created a very communicative advertising slogan: "Tianen, the woman favored by heaven". Through the powerful affirmation of Jiexin to the women of Tianen, it makes them more confident and self-identified. At this time, the brand of Tianen transcends the clothing itself and has a high self-expression-type added value! Internally, we have introduced a corporate culture based on the principle of systematic, ****winning, which is y recognized by our employees, integrating their personal development into the company's strategic direction, and stimulating strong cohesion and initiative. Today, two years later, Tianen has grown into the first local women's clothing brand in Shanghai!