repay the society and spice up life-materials of comrade Xu Chunfa's deeds
Xu Chunfa, male, aged 41, was born in Nanchang City, Jiangxi Province. He is now the chairman and general manager of Jiangxi Xiangchu Industrial Co., Ltd. and the executive vice president of Jiangxi Condiment Association. Since the establishment of Jiangxi Xiangchu Industrial Co., Ltd. in 2115, relying on the United and pragmatic leadership, we have been determined to forge ahead and be brave in innovation, conforming to the reform situation, constantly improving the enterprise system and improving the internal management mechanism. With extraordinary courage and courage, unique management methods and innovative thinking, lead the team to overcome difficulties and work hard. Always insisting on survival by quality and development by expanding scale, he led a small team with assets of only tens of thousands of yuan to develop into a provincial-level outstanding leading enterprise in agricultural industrialization with "green food", "Chinese people's import and export enterprises", "Jiangxi famous brand" and "Jiangxi famous brand products". Now he has changed from a peddler selling carts to a large private entrepreneur with total assets of 31.6 million yuan, fixed assets investment of 16.17 million yuan and registered capital of 11 million yuan.
hard work and perseverance
On that day in p>1983, a 14-year-old boy suddenly appeared in the noisy Dunzitang comprehensive market in Nanchang. Pushing a scooter, he shouted in a childish voice: "Soy sauce, pickled mustard tuber, dried radish ..." He was Xu Chunfa who interrupted his studies before finishing junior high school and followed his family to Nanchang to make a living.
In p>1993, Hongcheng Market was completed and opened. Xu Chunfa sized up the situation and bought a 51-square-meter storefront. He named his shop "Wangfa", which not only distributes but also engages in wholesale. Xu Chunfa recognizes a principle: food is the first thing for the people, and taste is the first thing for food. It is this concept that makes Xu Chunfa be the "first person to eat crabs" many times while doing business with integrity, hospitality and paying taxes according to law.
In the journey of life, the age from 14 to 41 is the prime time. Xu Chun used his prime time to polish and forge all kinds of bittersweet condiments on the road of life, witnessing all kinds of bittersweet seasoning life he experienced on the road of starting a business. After a lapse of 26 years, the citizens inadvertently found that the buses on more than 21 bus lines in and around the city all "changed their faces"! The new "face" is covered with colorful spices such as chicken essence and pepper. With the slight shaking of the car body, the "seasoning expert" nods to pedestrians, and the colorful picture hooks the eyes of pedestrians and evokes people's longing for taste.
Second, study theory, enrich himself, and constantly improve his ideological understanding and professional level
He loves the motherland, supports the party's line, principles and policies, earnestly studies and practices Theory of Three Represents, adheres to Scientific Outlook on Development, keeps pace with the times, and constantly develops and innovates. He is active in thinking, constantly updating his entrepreneurial concept, working hard and starting his own business, and has achieved outstanding economic and social benefits, which has a far-reaching impact in the city. He has a sense of responsibility, mission and dedication, and is supported by the vast number of young people. His entrepreneurial spirit and achievements are the entrepreneurial models of young people in the city. Today, his enterprise can absorb nearly 211 people for employment, which has made positive contributions to the effective transfer of local surplus labor.
He drafted and compiled enterprise standards Q/JXC111 "Pepper Seasoning", Q/JXC112 "Seafood, Meat and Poultry Seasoning", Q/JXC115 "Pigeon Fine Seasoning", Q/JXC116 "Starch for Thickening Kitchen" and Q/JXC117.
he presided over and successively completed a large number of technical transformation and scientific research projects to improve product quality and develop new products, such as "31g fine cooking king seasoning production and processing project", "151g sparerib savory king seasoning production and processing project", "Discussion on the formulation of technical standards and characteristic indexes of chicken essence seasoning", "Production of pigeon essence by using enzyme-membrane reaction coupling technology" and "Application of yeast extract in food processing industry". It has received remarkable economic and social benefits, greatly improved the company's production capacity and technical and economic indicators, improved the quality of products, and provided strong support for the company's rapid, healthy and sustainable development. In particular, the technological research on the production of "pigeon essence" by using biological enzyme one-membrane reaction technology was signed by the provincial science and technology, and won the first prize of scientific and technological progress in Nanchang County and the third prize of scientific and technological progress in Nanchang City, which filled the blank of condiment industry in Jiangxi Province and opened the home page of condiment industry in Jiangxi Province.
There are quite a lot of compound condiments in the market. Through many years of research and development experience in compound seasoning, he especially put forward the following ideas for the research and development of compound seasoning's fine products: 1. Research and development of household condiments; 2. Research and development of catering special condiments; 3. Food factories need research and development in compound seasoning.
Professionally build and optimize the brand
I don't know when the variety of seasonings on supermarket shelves is getting richer and richer, and the range of customers' choices is getting wider and wider. But in the last year or two, most of the positions on the seasoning counter were occupied by the same brand. From chicken essence necessary for every meal to flour seasoning used for breakfast, from Mapo tofu with typical Jiangxi flavor to seafood savory king with coastal flavor, from exquisite and small bottles to high-quality and affordable bags, there are various kinds of spice series, composite series and marinade series, which are so-called delicious and mouth-watering.
When it comes to taking a cute little chef wearing a chef's hat and holding a small spoon as a mascot, most people are sure that the name of this brand is Xiangchu. In fact, a good product name can keep the brand image of the enterprise in the impression of the general public, thus generating an influential brand trust and intimacy. According to Xu Chunfa, "Xiang Chu" means auspicious and healthy food, just as a curl extending from the word "Chu" in the LOGO symbolizes a seasoning spoon, and the protruding part at the lower part of the outer frame is like a frying pan, which looks as if the seasoning of Xiang Chu is slowly added to the pan, thus cooking a delicious dish. Xu Chunfa pays great attention to every small detail in packaging design and overall brand planning, hoping to present a perfect image to the general public.
Quality makes famous brand, and famous brand makes market
"Industry serves the country and benefits the society" is Xu Chunfa's long-established entrepreneurial ideal; "People's health is above everything else" is Xu Chunfa's corporate ethics. In the course of development, Xu Chunfa has always adhered to the brand development strategy, taking the brand strategy as the core strategy of the enterprise, advocating the concept of healthy diet, and taking the road of rejuvenating the enterprise through science and technology. He has established a first-class central laboratory and quality monitoring system, a complete market service network, and an honest corporate culture. He founded the brand by quality, maintained the brand by service, and cultivated the brand by culture, which has been widely trusted by consumers. Therefore, Xu Chunfa regards quality as the life of the enterprise, honesty as the intangible asset of the enterprise, and caring for human health as the highest duty.
Xu Chunfa has repeatedly stressed that quality is the life of an enterprise, and quality is a silent salesman. Without the improvement of product technology and quality, products cannot be competitive, and it is impossible to improve international competitiveness. He established the quality concepts of "customers dominate quality", "quality begins with design" and "product quality depends on the quality of the company's personnel".
he worked out strict procurement control procedures and work instructions for inspection and acceptance of raw materials, and determined qualified suppliers and their products through supplier investigation, quality assurance capability evaluation, product verification, trial use and signing of relevant agreements and contracts. After strict checks at all levels, we will ensure that powerful suppliers can enter the supporting system of Xiangchu Company. He established a perfect production scheduling command system, established a quality early warning system, unblocked the quality information network, timely fed back the abnormal situation to the production, conducted internal audit on key areas of the company's products from time to time, and notified the company in time if any abnormal situation was found. Strengthen the performance appraisal of quality management, so as to reward and punish, and fully mobilize the enthusiasm of the broad masses of employees for quality management.
Xu Chunfa has always opened up the market with quality, firmly established the market with quality, used quality formula as a yardstick, used supervision system as a guarantee, supported by scientific and technological innovation, and adhered to the concept of quality first.
V. Dedicating love and repaying society
The development of enterprises is inseparable from the support of the government and the concern of the society. As an advanced representative of private entrepreneurs, Xu Chunfa was awarded the title of "Excellent Factory Director of Jiangxi Province", "Top Ten Models of National Entrepreneurship", "May 1st Labor Medal", "Top Ten Outstanding Young People in Nanchang County", "Supervisor of Optimizing Economic Development Environment in Nanchang City" and "Member of Nanchang CPPCC", which was announced by the Propaganda Department of Nanchang Municipal Committee. The Nanchang Evening News titled "Xu Chunfa from a rickshaw puller to a condiment king" and "Nanchang Evening News" However, he did not show a trace of pride, but with a grateful heart, he always expressed his gratitude to the relevant government departments, distributors and consumers, hoping that the company could feed back the society more while developing continuously. Most of the raw materials of Xiangchu condiment are purchased from local agricultural products, and enterprises have been making profits, hoping to drive farmers to plant garlic, ginger, pepper and other agricultural products. The project of "pigeon essence production by coupling technology of controllable hydrolysis of compound biological enzyme and membrane separation" presided by Xu Chunfa promoted the formation of pigeon breeding base with an annual output of 2.4 million pigeons, promoted the development of pigeon industry in Nanchang area and the adjustment of agricultural and rural economic structure in Nanchang area, formed a one-stop production and operation mode of pigeon breeding, processing and sales and a development mode of company+base+farmers, realized the industrialization development of pigeon, greatly improved the enthusiasm of farmers to breed pigeons and drove farmers to increase their income and get rich. While trying to help farmers increase their income and get rich, Xu Chunfa has not forgotten the re-employment problem of laid-off workers. About 1/3 of the employees in the whole company are laid-off workers for re-employment, with the aim of helping them tide over the economic difficulties as much as possible. In 2118, Xu Chunfa was rated as "the re-employment base of laid-off workers in Jiangxi Province" by relevant departments.
"It's a long way to go, Xiu Yuan, and I'll go up and down for it.". Facing the new demand and higher requirements of the condiment market in the future, Xu Chunfa is constantly thinking, constantly seeking innovation and constantly exploring. Xu Chunfa also devoted most of his energy to his beloved career, quietly cultivated and dedicated himself in the ordinary market of condiments, and used his own practical actions to practice the vows he had made in his heart. He constantly inspires himself and urges himself to do better.