Open up to the world of H?agen-Dazs.
Hagen-Dazs is a name that evokes a feeling of relaxation, intimacy and romance. Countless people who love her will praise her with a variety of words of praise - because she is synonymous with perfect fashion, because she is the peak of the art of ice cream dessert spokesman. And when you first put H?agen-Dazs slowly into your mouth, taste it carefully, feel the combination of fine ingredients from all over the world and the very delicate craftsmanship of the ice cream art melting on the tongue, you will really appreciate the silk of its enjoyment.
Hagen-Dazs is the creator of the perfect art of ice cream.
Vanilla from Madagascar, coffee from Brazil, strawberries from Poland, chocolate from Belgium, nuts from Hawaii ......100% natural ingredients and more than 2,000 quality processes, to ensure that Haagen-Dazs ice cream pure flavor and top quality. And all this is from the first step you step into the H?agen-Dazs ice cream store has become so accessible, in the space to filter out all the hustle and bustle of the ice cream art of the atmosphere makes all the senses sharp and excited, belong to the self and complete the "H?agen-Dazs Moment" let people incomparably look forward to.
In 1921, Haagen-Dazs ice cream was born in the Bronx, New York, in an American family, and its founder, Mr. Ruben Mathes, always insisted on using the best ingredients to produce the best ice cream products.
In the 1950s, due to the development of freezing techniques and technology, many ice cream manufacturers added more air, stabilizers, and preservatives to their products to prolong the shelf life of their products and to reduce operating costs, and they catered to their customers in terms of price, but the quality of their ice creams deteriorated greatly. At that time, the founder of H?agen-Dazs, Ruben Mathes, was not moved by short-term speculative gains and insisted on producing all-natural, high-quality ice cream products with great flavors and stepped up his investment in product development. He introduced three flavors of ice cream: vanilla, chocolate, and coffee, and targeted sales to a number of high-class restaurants and stores, a series of practices that won numerous accolades for the early H?agen-Dazs.
In 1961, the company was founded under the name of H?agen-Dazs, and due to the accumulated word-of-mouth, it quickly became a national bestseller. 1973 saw the opening of the first modernized H?agen-Dazs factory in the United States in Woodbridge, N.J. The first H?agen-Dazs store opened in the Bronx, N.Y., in 1976, and H?agen-Dazs entered into a phase of rapid growth.
In 1982, H?agen-Dazs entered the international markets of Canada, Singapore, Hong Kong, Japan, Europe, South Korea, Taiwan, Malaysia, Thailand, etc. In 1996, the first H?agen-Dazs store in China opened on Nanjing Road in Shanghai, and more than 40 ice-cream stores have been opened in the cities of Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen, with more than 1,000 retail outlets nationwide. Retail outlets have reached more than 1,000.
In November 2001, Haagen-Dazs entered another important phase. The original parent company of H?agen-Dazs, Pinnacle Corporation, officially announced its merger with General Mills. Founded in 1866, General Mills is one of the world's largest food companies and one of the Fortune 500, with an international reputation as a champion. The company owns a number of top brands, including Betty's Kitchen - Cracker Jacks, Wan Chai Frozen Foods, Old EL Paso Mexican Foods, Green Giant, Uno Yogurt, and many others, Uno Yogurt, etc.
H?agen-Dazs China
H?agen-Dazs entered China in 1996. At that time, China's ice cream consumption market was still very immature, with per capita consumption of ice cream below 1 liter, far less than the 10 liters consumed in Europe and the United States. H?agen-Dazs was sensitive to the business opportunities in China, a huge market that had yet to be developed. With its unique high-end route, H?agen-Dazs has opened up a new market space in China, filling the gap in the high-end ice cream market and avoiding vicious price competition with ordinary brands in the regular market.
In terms of sales channels, H?agen-Dazs has firstly created the sales model of ice cream stores, which helps to establish the brand image; secondly, it has entered the high-end catering and entertainment consumption channels, such as star-rated hotels, high-class movie theaters, high-class restaurants, nightclubs, etc.; moreover, it has further approached the target consumers with modern channels, such as stationed in the shopping malls, supermarkets, and convenience stores. Through a variety of channels in the broad market for successful brand penetration.
H?agen-Dazs entered China and achieved remarkable results in the market. H?agen-Dazs takes the store as an important window for brand dissemination, and attaches great importance to site selection, store decoration, atmosphere creation and service. So far, Haagen-Dazs has opened more than 40 specialty stores in cities such as Shanghai, Beijing, Hangzhou, Guangzhou and Shenzhen. Throughout the Chinese market, H?agen-Dazs' turnover has increased at a rate of 40% per year, and brand awareness has also soared, which has made H?agen-Dazs even more determined to take the confidence of its unique specialty store model in China.
H?agen-Dazs spares no effort in the development of creative products. Such as the fusion of Eastern and Western cultures, ice cream teppanyaki, ice cream hot pot and Earl Grey tea feast, etc., are favored by consumers. Especially for the Chinese market customized ice cream moon cake, once launched on the market has caused a strong reaction, the annual sales increased exponentially, becoming one of the star products of H?agen-Dazs in the Chinese market.
After entering the Chinese market, H?agen-Dazs set up a VIP club, which provides preferential treatment and sends H?agen-Dazs' own "cool" magazine to members for free, and organizes fashion parties for core consumer groups from time to time to carry out two-way communication. Through CRM (Customer Resource Management) to lock those pyramid consumers, to maintain and enhance their brand loyalty to H?agen-Dazs.
H?agen-Dazs' commitment to quality has made it the best ice cream in the world, and we have created an elegant and enjoyable atmosphere in our ice cream stores, allowing our customers to enjoy the finest flavors and experience the "H?agen-Dazs Gold Standard" and every moment of satisfaction and pleasure. Today, whether it is Shanghai, Beijing, Hangzhou, Guangzhou, H?agen-Dazs is not only a kind of ice cream, but also represents a fashionable lifestyle and taste.