I don't know if it's useful, please refer to it.
First, we should determine the expanded business products.
whether the previous products can meet the existing consumption demand after expansion, and the positioning of consumption environment and level. At the same time, there should be a formed management model. Have a good management team and a well-knit structure (clear division of labor, financial accounting, and whether the warehouse entry and exit are complete? Are all kinds of rules and regulations complete? At the same time, we should understand the following key points!
1) where are you now? Your catering business has been going on for several years. Is there a system and standard in the current management mode?
2) what is the funding situation? Whether there are enough funds to promote the process of enterprise expansion.
3) Can the catering products be recognized by consumers? Refers to the products or services you operate, which can't meet the existing consumers at present, and are waiting in line for meals every day or the time is ripe, so it is possible to expand the store.
4) is there a unique brand? Taking this into account before expansion can enable enterprises to have their own unique brand protection in the process of expansion, and catering joining is not as brand substitution as dry cleaning joining.
5) The management operation and system manual should be complete, and the financial management should be detailed. Computerized management and special software can be used.
6) The cost control system should be improved, with full-time purchasing personnel, etc.
To invest in chain restaurants, we should first examine the market price of this project, and at the same time pay attention to the following issues: 1. We should examine the franchise qualification of chain restaurants franchisees, and investors should ask for and review their filing materials from chain restaurants franchisees to determine their legality.
second, understand the brand awareness of restaurant chain franchisees, and whether the local situation is related to publicity. Whether it's true.
nowadays, the competition of catering enterprises is no longer directly expressed by the competition between products, but in the form of brand competition. In other words, when a consumer decides to eat, he often has to decide which hotel or restaurant to eat before deciding what to eat; Even if he decides what to eat first, he must decide where to eat. Therefore, it is a necessary condition to choose a restaurant chain franchisee with good reputation and excellent corporate brand image.
A restaurant chain franchisee with excellent brand image should have the following four characteristics: outstanding flavor characteristics and high technical content; Large radiation space and high social reputation; Long communication history and more cultural connotations; Better economic benefits and greater social impact.
Third, investigate the development history and stages of catering chain franchisees
At present, the average life cycle of catering enterprises in China is 2.5 ~ 3 years, of which the payback period of investment is 8 ~ 18 months, and the growth period is 18 ~ 28 months, while the establishment and improvement of franchise chain system takes 24 months. Obviously, choosing a franchisor of a restaurant chain with a long history can make people feel relieved.
but this is not an absolute reference standard, because there are some emerging businesses with great development potential. According to the relevant information in recent years, the development stage of catering chain franchisees can also be reflected by the number of franchisees. Generally, the number of franchisees in the exploration stage is 1 ~ 11; The growth stage is 11 ~ 41, during which the risks are the greatest; The initial mature stage is 41 ~ 111; At the stage of complete maturity, there are more than 111. The more mature the restaurant chain franchisees are, the less risk investors will take.
fourthly, check whether the direct stores and franchisees that have been operated by the catering chain franchisees are operating normally
When choosing a good catering chain franchisee, we should fully understand whether the direct stores and franchisees are in good operating conditions, whether they have stable operating profits and whether their profit prospects are follow-up.
Fifthly, the franchisor of catering chain should have a perfect organizational structure system of enterprise management
An excellent franchisor of catering chain should have a scientific and efficient management organization with reasonable organization, clear functions, so that all chain stores can operate efficiently.
specifically, it can be evaluated from the following aspects: whether there is a sound financial management system, a sound human resource management system, new product research and innovation capabilities, a sound logistics distribution system, an overall operation management and supervision system, and an advanced, scientific, standardized and reproducible product production management support system.
In the process of inspection, investors should judge whether they have passed the ISO9111 certification or not according to the following standards: 1. Whether they have an independent quality control and management department; 2. Is there the following quality management document system: comprehensive and detailed quality manual documents; Detailed quality control plan documents; Standardized quality control procedure documents; True quality record documents; Full-time quality internal auditors; And a perfect food safety management system.
Sixthly, catering chain franchisees should provide comprehensive support for opening
Its good support should include: 1. Selection of regional market and business circle. 2. Staffing and recruitment; 3. Product positioning and regional product development in regional market; 4. Pre-job training; 5. Preparation for business opening.
the so-called "regional market business circle selection" support includes: providing assistance to franchisees to complete the business circle survey in their places; Provide franchisees with appropriate business circle separation protection; When catering chain franchisees join in the elite business district, they should provide store relocation guarantee when adding new points in the same area; Reserve competition guarantee space for franchisees when competition in the same industry occurs.
Seventh, franchisees of restaurant chains should have a reasonable and complete franchise contract and franchise manual
Franchise contract is a legal document that stipulates the relationship between franchisees and franchisees and the rights and obligations of franchise, and it is also the basis for the development of franchise business and franchise system. The franchise manual is a programmatic guiding document for the daily operation of franchise stores.
according to the convention, the franchisor of restaurant chain should allow investors to take it back for review for 7 working days, and investors can judge it from the following aspects: fairness, rationality, legality, cost tolerance, regional restrictions, timeliness, operability, etc.
Renovation of hotels and rapid expansion of Jinjiang Group's strategy of opening the World Expo
Source: Oriental Morning Post Release Time: 18:57 on October 25th, 2118 Author: Tian Chunling
The horn of Shanghai's state-owned assets integration has sounded, and Jinjiang, as the focus of integration, will benefit a lot; It is estimated that there will be 71 million visitors to Shanghai in the 2111 World Expo, and Jinjiang will not miss this profitable business opportunity.
The reform of Jinjiang Group has gone through five years. At present, Jinjiang International Group is one of the largest comprehensive tourism enterprise groups in China. Under the background of the new round of state-owned assets integration and the World Expo held in Shanghai in 2111, Jinjiang Group has also started a new round of integration and strategic layout.
The staff of the Secretary-General's Office of Jinjiang Group said that the integration of state-owned assets is to make the enterprise bigger and stronger, and Jinjiang Group will certainly benefit. The World Expo 2111 provided Jinjiang Group with a rare opportunity for development. At present, Jinjiang Group's strategy is mainly to renovate old shops and continue to expand budget hotels to prepare for the World Expo.
Jinjiang Group owns core industries such as hotels, catering services, tourism and passenger transport. Holding (or indirectly holding) four listed companies including Jinjiang Hotel (2116.HK), Jinjiang Shares (611754 and 911934), Jinjiang Tourism (911929) and jinjiang investment (611651 and 911914).
strategic layout under the financial crisis
According to the hotel industry, the financial crisis triggered by the subprime mortgage crisis will definitely affect the hotel industry. In order to reduce costs, some enterprises are likely to cancel some incentive tours, some business meetings will be reduced, and hotels will be "implicated".
According to the statistics of Shanghai Tourism Network, the occupancy rate of five-star hotels in Shanghai decreased by 7.68% and that of four-star hotels decreased by 8.21% in July this year. Relatively speaking, two-star and three-star hotels are more popular. The occupancy rate of two-star hotels increased by 1.68% and that of three-star hotels decreased by 1.64%.
The staff of the Secretary-General's Office of Jinjiang Group said that the financial crisis did have some adverse effects on Jinjiang Hotel. In particular, the impact on high-star hotels is relatively large, and the impact on budget hotels such as Jinjiang Inn is relatively small. Most of the tourists in high-star hotels are business travelers and overseas tourists. With the economic fluctuation, they will reduce their trips, which will have a certain impact on the group's high-star hotel tourists. The main tourist sources of budget hotels are domestic business guests and self-funded tourists, which are relatively stable and still growing continuously. At present, the situation is relatively good.
"With the arrival of the World Expo, the adverse impact of the financial crisis on hotels will gradually pass, and the future development will be further improved." The staff of the secretarial office said.
According to the statistics released by Shanghai Tourism Industry Association, the construction of high-star hotels in Shanghai will continue to grow rapidly in 2118-2111. In 2118, 3411 high-star hotel rooms are expected to be put into use in Shanghai. Together with the existing 61,111 high-star hotel rooms and the 24,111 rooms under construction and planned, it is expected that the scale of 111,111 high-star hotel rooms will be formed by 2111. In addition, the renovation of existing high-star hotels has become another development feature of Shanghai's high-star hotel market.
It is reported that the financial crisis has no impact on the strategic layout of Jinjiang Group, and Jinjiang Group will still carry out repairs to its old stores as planned, and the expansion of budget hotel Jinjiang Star will not be slowed down.
Jinjiang shares: or benefit from the integration of state-owned assets
According to the Shen Yin IWC research report, Jinjiang shares, a listed company of Jinjiang Group, may benefit from the future integration of state-owned assets.
There are ***12 hotels wholly-owned and equity-shared by Jinjiang, among which 4 high-star hotels are the main source of corporate hotel profits. Jinjiang Inn, with a 21% stake in the company, is mainly located in Shanghai geographically, and is expanding to the whole country. It is estimated that the annual expansion rate will reach 35%. The hotel management business of the company ranks first among national brands in the industry, with 94 star-rated hotels contracted for management and about 71 actually operated.
Of the 12 hotels invested by Jinjiang, 11 are located in Shanghai. Affected by the surge in the supply of star-rated hotels in Shanghai and the increasing competition pressure in the industry, the operating conditions of the hotels invested by the company slowed down in 2117, but on the whole, the overall operating conditions of the star-rated hotels invested by the company were better than the average market level, among which the excellent performance of the four-star hotels of the company benefited from the renovation of some floors of Hailun and Jianguo Hotels, which greatly improved the average house price and occupancy rate.
Shen Yin Wanguo judges that from 2118 to 2111, Shanghai will vigorously promote the integration and listing of state-owned assets at an extraordinary speed. Jinjiang shares may benefit from this round of state-owned assets restructuring in Shanghai. In the future, Shanghai Hengshan (Group) Hotel Company is likely to be reorganized, integrated and listed. If it is as expected, Jinjiang International Hotel (Group) Co., Ltd. will become the undisputed receiver in the future, and Jinjiang shares will benefit from it.
Jinjiang Group has been listed as the focus of Shanghai's state-owned assets integration. What benefits will it benefit from the state-owned assets integration? The staff of the Secretary-General's Office of Jinjiang Group said: "At present, this issue is only studied at the leadership level. The specific integration plan is not yet available. However, the purpose of state-owned assets integration is to make the enterprise bigger and stronger. In the end, Jinjiang Group will definitely benefit. "
In this regard, Ceng Guang, an analyst in the tourism industry of China Investment Securities, believes that the expected integration of Shanghai's state-owned assets will have a limited effect on Jinjiang's performance, and the 2111 Shanghai World Expo will become a long-term attraction for the company. Since it has reached an understanding of industrial division with the parent company listed on the H-share market, Jinjiang will focus on the development of hotel management business in the future, and the hotel investment business will remain in stock. Therefore, even if the integration of Shanghai's state-owned assets will bring high-quality assets to the parent company, listed companies may share the management opportunities of injecting hotels. However, because the net profit contribution of the hotel management business itself is very small (95 hotels managed in 2117 brought a profit contribution of 39.52 million yuan), the additional hotel management contracts will not produce obvious performance promotion.
In contrast, the Shanghai World Expo has a greater positive impact on the company. There will be 71 million visitors to the Shanghai World Expo, which will be extended for half a year. It is expected that the average house price and occupancy rate of star-rated hotels in Shanghai will have a double boom in 2111.
Hotel business: Opening Xinjiang to Prepare for the World Expo
During the World Expo, 71 million tourists will visit Shanghai, which provides a large number of potential customers for Jinjiang Group's hotel and catering business. At present, Jinjiang Group is actively taking measures to make corresponding strategic layout.
Jinjiang Hotel is the core industry of Jinjiang International (Group) Co., Ltd. and the largest hotel group in China. It owns or manages more than 418 hotels and hotels, including wholly-owned hotels and other hotels and hotels entrusted by hotel owners, which are located in major large and medium-sized cities in China, operating and managing from luxury five-star hotels to economical Jinjiang Star hotels.
In October this year, Shanghai World Expo Land Holding Co., Ltd. and Jinjiang International Hotel Management Company formally signed a contract, and Jinjiang International will be entrusted to manage about 911 serviced apartments in the Expo Village. The contracted Jinjiang Apartment Hotel Project in Expo Village has a total construction area of about 146,111 square meters and a ground area of more than 111,111 square meters. * * * There are about 911 hotel-style apartments in different forms, which are divided into 7 main buildings. The person in charge of Jinjiang told the reporter that Jinjiang cooperated with the Expo in a responsible management way. At present, the project has started and is expected to be delivered at the end of June 2119.
Entering the Expo Village has two positive meanings for Jinjiang Group. First, during the Expo, hotel prices should rise sharply, and hotels will have direct cash flow to make profits. Another more important benefit is that the hotel brand can be marketed in the Expo Village, because there will be many guests from home and abroad at that time, and the hotels in the park are equivalent to the most effective marketing brand promotion.
In July this year, Jinjiang International Hotel (Group) Co., Ltd. (Jinjiang Hotel), a listed company of Jinjiang Group, signed a transfer agreement with Xi 'an Catering Co., Ltd. Jinjiang Hotel will wholly acquire 111% equity of Xijing International Hotel Co., Ltd. (Xijing Hotel) at a total consideration of no more than 231 million yuan.
Jinjiang Hotel is the controlling shareholder of Jinjiang. A senior executive of Jinjiang Co., Ltd. once told the media that the takeover of Xijing Hotel is an important step in Jinjiang's national hotel layout strategy. For Jinjiang, the national layout structure includes East China, North China, Northeast China, Northwest China, Central China, South China, etc. Since the company is headquartered in Shanghai, East China is a relatively complete area with relatively concentrated hotels, so it needs a balanced development of the whole country now. Previously, Jinjiang Co., Ltd. operated in a pure export management mode in the northwest region. The takeover of Xijing Hotel is also the first hotel in Jinjiang to directly invest in the northwest region. Next, if there are suitable projects in the national market, Jinjiang will still consider acquisition. In addition to the northwest, Jinjiang currently plans to focus on expanding the southern regional market.
Regarding Jinjiang's strategic layout for the World Expo, the staff of the Secretary-General's Office of Jinjiang Group told the reporter of Financial Weekly that the famous old shops were mainly renovated. It is understood that Jinjiang Group plans to spend 451 million yuan to completely rebuild the Peace Hotel. In addition, Jinjiang Inn, a budget hotel, mainly