I. Introduction

(1) was established in 1993. It is the first hotel chain with the theme of "Music Art" in the world. Adhere to the core consumption value strategy of creating "five-star experience and three-star consumption" for customers, and establish the grand vision of "creating a world brand and doing a century-long career". It is our responsibility to build the national brand of the world's top hotels belonging to China and gather the global hotel management elites.

(2) By 20 14, Vienna Hotel has more than 30,000 rooms and more than 20 million registered members. The network of branches that have been opened and are planned to open is spread all over 80 large and medium-sized cities in China, with more than 300 branches nationwide, and it is developing at the rate of opening 60-80 new branches every year.

Second, development.

(1) 1993 opened its first branch in Vienna; Hao San Vienna Hotel Shenzhen Warsaw Store was grandly opened; Vienna Hotel Group was established in 2005; In 2005, Gourmet Palace Catering Co., Ltd. was established; In 2006, Vienna and Agricultural Bank of China jointly launched Vienna Jinsui Hotel Card.

(2) In August 2006, the Vienna Reservation Hotline was officially announced; The official website of Vienna was officially opened in April 2006; In April 2006, the Voice of Vienna Hotel was published.

(3) The Vienna Hotel Decoration Engineering Design Center was established in August 2006; Vienna Hotel Management Institute was established in 2006; In 2006, Vienna 3 Good Hotels (Chain) was established; In 2006, the hotel chain reservation information platform was opened.

(4) Vienna opened online booking in 2007; In 2007, the national strategy was launched to introduce venture capital (Safran Fund); 2007.7 Vienna Party Branch was established; In 2008, the expansion model of franchising was introduced.

(5) Vienna officially opened in September 2008; In May 2009, the Vienna website was revised and the new domain name was launched. 20 10 completed the second round of financing (Qili capital); 20 1 1 Complete the strategic layout of 200 hotel chains in South China, with registered members exceeding 8 million.

(6) Complete the national strategic layout of 320 hotel chains in 20 12 years, with more than120,000 registered members; 20 13.6 completed the national strategic layout of 480 hotel chains, and the number of registered members exceeded150,000;