1. Prices seem to have gone up again. Why are things getting more expensive?
In October, Nongfu Spring indicated that the 2 yuan per barrel of water increased by 11%;
McDonald's has increased from 12.9 yuan to 13.9 yuan, and KFC's products have also increased in price by 1.5-2 yuan.
*** The bicycle price is increased to 1.5 yuan every 15 minutes.
The price increase from air tickets to bicycle enjoyment has made many people exclaim that the cost of living is too high.
In our previous concepts, rising prices were often tied to inflation. But this time, we should be wary of deflation.
since p>2121, the growth rate of M2, which represents the amount of money in the market, has remained above 8% for a long time. At the end of February this year, the balance of M2 reached 275.52 trillion yuan, up by 12.9% year-on-year, a record high of nearly seven years. At the end of October last year, the central bank released about 511 billion yuan of liquidity, and on March 7, the central bank lowered the RRR again.
second, is rising prices a good thing or a bad thing?
Price increase can be a good thing or a bad thing, depending on the reasons for price increase and its impact on economy and society.
On the one hand, rising prices may be a good thing, because it may mean the existence of positive factors such as economic growth, employment increase and rising production costs. For example, when economic expansion and demand exceed supply, rising prices may be a natural reaction, which can also reflect economic prosperity and stability. In addition, it may be necessary to increase the prices of some industries and products, because they need higher prices to maintain their production and operation.
On the other hand, rising prices may also be a bad thing, because it may lead to inflation, consumer purchasing power decline and other adverse effects. For example, if the main reason for the price increase is excessive money supply, which leads to inflation, then the purchasing power of consumers will decline, economic instability will increase, and even economic crisis may be caused. In addition, the rising prices of some necessities such as food and energy may also lead to social injustice and poverty.
Therefore, whether the price increase is a good thing or a bad thing depends on the specific situation, and it is necessary to consider the reasons, scope of influence and countermeasures of the price increase.
Related news:
Original title of Fenghuang. com Finance: Recently, many things are increasing in price
Unexpectedly, one day even the water we drink began to increase in price.
Since Shanghai adjusted the retail price of Nongfu Spring 19L natural water from 26 yuan/barrel to 28 yuan/barrel in 2122,
Image source: Network
Hangzhou also increased the price of 2 yuan per barrel by 11% in October this year.
And judging from this action, Nongfu Spring is likely to raise prices in first-and second-tier cities to try water first, and it may be popularized nationwide soon.
while I was lamenting that even the "porters of nature" began to raise the freight, my friends from my hometown in the county gave me a heavy blow not long ago.
According to her, it's just like the coffee in Shangdao, where there are many shops. The signature item "Shangdao Coffee" is priced at about one cup in 41 yuan. If you order some more desserts, you won't be able to get it without a small one hundred.
I didn't expect that one day, it was the county coffee that could beat Starbucks.
From mineral water to county coffee, have you found that there are really more and more things that have increased in price recently?
11
Let's start with Disney.
Who doesn't have a Disney pink girl dream?
I remember often seeing Disney fans leave messages like this, "Everyone is urging you to grow up, and Disney is still guarding your childlike innocence".
It sounds wonderful, right? But who can tell me that this "protecting childlike innocence" actually costs money, and even it has to pay for it constantly.
Yes, Disney tickets are going up again.
from June 23rd this year, Shanghai Disneyland will soon see its fourth price increase.
data source: official website, Shanghai Disney Resort
as you can see, the prices of the four kinds of tickets have basically increased by at least 31 yuan.
The ticket price of the most expensive "special peak day" rose to 799 yuan, and the ticket price of the cheapest "regular day" also rose to 475 yuan.
but it's not over yet.
just a few days ago, Disney came out to brush a wave of existence.
It means that Shanghai Disney Resort will suspend the sale of annual cards of Shanghai Disneyland in all sales channels from 8: 11am on March 7th, 2123.
The reason given by Disney is to better manage the passenger flow and ensure the visitor experience in the park.
Obviously, the audience didn't buy this explanation, and many friends said that this operation undoubtedly represented a new wave of price increases.
It's an exaggeration to adjust twice in a row, but you know, in fact, among the six major Disney parks in the world, the basic ticket price of Shanghai Disneyland is actually the lowest.
According to the data, in the past 51 years, the prices of Disney World and Disney theme parks have increased by 3871%, climbing nearly 41 times.
It's so exaggerated that the CEO can't help saying that the price increase of Disneyland tickets may be "too radical".
It can be said that since its opening in 2123, Disney has gradually become lively, and this atmosphere has not only driven the park to be active.
12
Air tickets and hotels, too, have started to increase a lot.
Recently, I happened to go back to my hometown in Chengdu. I thought it would only be an ordinary working day, and it would be a big deal to get it done at seven or eight hundred yuan.
I was completely dumbfounded until I opened the booking website.
Image source: Flying Pig, ticket price on March 24, 2123
The ticket from Hongqiao Airport to Shuangliu Airport is basically maintained at more than 1,511 yuan, and the slightly more expensive one can reach 1,911 yuan, which still does not include the fuel cost of the aircraft construction.
roughly, this time, 3,111 or 4,111 is gone, which will soon catch up with my ticket price for the Spring Festival.
and such price increases are still changing.
Let me show you the comparison of two air tickets from Shanghai to Beijing in February this year.
In the same place and at the same time period, the price of this route was less than that of 511 yuan on February 3rd, and in just five days, the ticket price generally exceeded 2,111 yuan.
The rising air ticket price has greatly increased the travel cost, and the hotel for accommodation on the other side has also started to increase the price.
According to a friend of mine who often travels to Shanghai on business, the price of hotels near Hongqiao Airport, which was probably in 511 yuan when consulting years ago, actually started to rise to 711 yuan in February this year.
if time is tight, the room may not be reserved yet.
not only in Shanghai, but also in other first-tier cities such as Beijing and Guangzhou.
especially some popular locations.
The price of Hanting and Quanji on March 21th, the screenshot is from China Living Association
Similar to Home Inn and Hanting, they broke through 511 yuan, and all-season and orange hotels were basically above 611 yuan, while Yaduo generally rose above 711 yuan.
For example, with the recent opening-up of the policy in Hong Kong and Macao, for those friends who want to go shopping in Hong Kong and Macao,
During the epidemic, they can stay in the same hotel for only 211 yuan, but now it costs more than 1,711 yuan a night on weekdays, which has increased more than seven times.
If air tickets and hotels are still obvious, there are still some things that are changing your life for a few dollars.
13
The price of food is also rising quietly
Since October 5th this year, the happiness of local workers has been reduced by half.
because on this day, my favorite McDonald's poor package unexpectedly went up in price behind my back.
Actually, this is not the first time this guy has raised the price. As early as February 2121, McDonald's raised the price of the "whatever you want" set meal, from the initial 12 yuan to 12.9 yuan.
Now, it has risen to 13.9 yuan, which is 1 yuan more expensive.
it's nothing to say that it's really difficult to work, but it's only this dollar, and the collapse of adults is really at this moment.
However, it is said that McDonald's is not the only one to start with the price this time. In February 2122, another western-style fast food chain giant KFC also adjusted the price of its products, including a variety of breakfast packages, French fries and hamburgers, with 1.5 yuan -2 yuan price increases to varying degrees.
Don't underestimate the price increase of a few cents. Do you know what the food with the highest price increase in the past 21 years is?
Fuling mustard tuber, a mustard tuber brand, has done the price increase in first-tier cities by itself with a slight increase of a few cents.
Yes, it is this leading mustard tuber company that raised its price ten times in 2114, with a total increase of 611%.
More interestingly, whenever this company is faced with uncontrollable cost factors such as salary increase and equipment depreciation, it will solve it by raising prices.
and it goes up by 51 cents every time.
The seemingly meager price increase, coupled with the
net profit rate of sales rising from 15% to 31% after holding the leading position, has also made this mustard tuber company the king of price increase for 21 years.
14
The price increase of drugs is really wave after wave
I still remember that not long ago, there was a news that hundreds of boxes of ibuprofen were thrown into the trash can.
when I saw this picture, I was still lamenting that ibuprofen, once hard to find a medicine, had turned into garbage.
to know ibuprofen at its peak, it was the top flow of price increase in the pharmaceutical industry.
In public hospitals, the price of 1.3g*31 ibuprofen sustained-release capsules of Huabei Pharmaceutical Co., Ltd. is probably in 8 yuan, but on some online drug buying platforms, the price of 1.4g*24 ibuprofen capsules per box will reach 22-26 yuan, and each box is more than 11 yuan more expensive.
seeing that ibuprofen, which was once snapped up at a high price, was eliminated by the market, people haven't recovered for a long time, and they have to start preparing drugs against swine flu again.
On March 11 this year, China Center for Disease Control and Prevention reported that the positive rate of influenza virus was on the rise in the past four weeks.
In the 28 days from February 5th to March 5th, the positive rate of influenza virus surged from 1.7% to 41.6%, nearly 61 times.
The epidemic of influenza has also led to the increase of drug prices.
according to statistics, in the first 13 days of March this year, the sales volume of oseltamivir in Taobao and Tmall reached about 533,111 pieces, and the average daily transaction volume increased by 1.29 times compared with the same period of last year, and nearly tripled compared with the data in February.
Even many cities began to run out of oseltamivir in February, and the price doubled to a box of 81 yuan, and some even rose to more than 1,111 yuan.
The rise of drugs is actually the shadow of hoarding drugs in the previous epidemic, and there is another item that has risen several times since the epidemic.
15
Gold has once again reached an all-time high
Just this Monday, two major events happened in the financial market.
first, UBS Group AG bought Credit Suisse for 3 billion Swiss francs.
From Blackstone's default to Silicon Valley Bank's sudden bankruptcy, and now the European banking giant Credit Suisse Group has been packaged and sold.
What people didn't expect was that when banks were still in a precarious situation and worried about when this storm would hit them,
The second big event happened, and gold broke through the $2,111 mark after 1 years.
currently trading at $2116/oz, and before that, the price of gold once fell below $1971/oz.
In addition, it has brought a lot of chain effects. In the domestic stock market, gold concept stocks have also started to rise collectively.
Image source: Straight Flush, with the closing date of 21: 11 on March 21th
As of the closing date of March 21th, according to the statistics of wind, the stock prices of Zhongrun Resources and Sichuan Gold have increased by more than 61% in the last five days, while those of Sheng Da Resources, Western Gold, Jingui Banking and Chifeng Gold have all increased by more than 11%.
and this is not the first price increase of gold this year.
As early as March 3rd, gold closed up by 6.5% in the week, the biggest weekly increase in recent two years. Then on March 7th, stimulated by the safe-haven demand brought by the banking crisis, gold rose by nearly $71 again, up by more than 3.5%.
I didn't expect that it was during this period that concerns about global financial risks caused the panic in the capital market to heat up, and instead, some smart funds would flow into gold to hedge.
I have to say that gold is still the most stable hard currency.
16
Finally, let's take a look at the commodities with rising prices.
First of all, the edible products such as mineral water and McDonald's, whose rising prices are often due to the influence of raw materials.
Take Nongfu Spring as an example. In the first half of 2122, the gross profit margin of Nongfu Spring decreased from 61.9% in the same period of last year to 59.3%, which was due to the high international oil price last year, which led to the increase in the purchasing cost of PET (a plastic material).
in addition, the cost of packaging materials such as cartons, labels and shrink films accounted for 31.5% in the same period, and these two costs alone accounted for 63.1% of the sales cost of Nongfu Spring.
With the rising upstream costs, we also see that bottled water has already bid farewell to the 1 yuan era.
In addition, there are Disney tickets, air tickets, hotels and other travel products, which are actually due to the change of supply and demand.
for any industry, only when the demand goes up will there be capital to raise prices.
On the other hand, we can actually see the recovery of the catering industry and tourism industry from them.