There are many inspirational stories about entrepreneurship in the catering industry, all of which are very positive. So what are the inspirational stories about catering entrepreneurship? Let's take a look.
inspirational story of catering entrepreneurship: Master of Economics sells stinky tofu to start a business
In the eyes of some elderly people, it is a shame for a master who often studies to sell stinky tofu. Is this really the case?
A few years ago, the news that high flyers of Peking University sold pork caused an uproar in the society. Recently, a family? Master stinky tofu? The store appeared on the streets of Yantai city. The owner of this shop is Wang Yongshang, who is an out-and-out graduate student.
It is this unattractive young man who has just left college for less than two years. He started his business by selling stinky tofu, and now he is worth millions. With his steadfastness and hard work, he found a way to realize his own value.
from? Eat? Getting started, your career is growing rapidly
What does Wang Yongshang claim to be his greatest hobby? Eat? No matter during his undergraduate or graduate studies, whenever he goes to a city, he is most interested in the special snacks of this city. Even in the early days of frustration in Yantai, Wang Yongshang often patronized food stalls near rented houses, and a stinky tofu shop attracted him with its unique delicacy. With the increasing number of visits, Wang Yongshang gradually became interested in stinky tofu shops.
He learned that the owner of this shop is a middle-aged man in his forties, named Zhang Yan. Zhang Yan was a college student in the 1981s. After graduation, she started her own business. Later, she went to Shaoxing, Zhejiang Province to learn the production technology of stinky tofu and returned to Yantai to open her own shop. With her unique flavor, Zhang Yan's business has been getting better and better in recent years.
In the process of contact, Zhang Yan's stinky tofu shop inspired Wang Yongshang. I have been to many cities and tasted many special foods. Stinky tofu can be seen almost everywhere and is widely loved by people. Why can't I make stinky tofu? After making up his mind, Wang Yongshang decided to learn Zhang Yan's production technology, but at first Zhang Yan didn't care about this young man who had just stepped out of college. A cold? Wang Yong was rejected several times. Wang Yongshang was not discouraged, but continued to impress Zhang Yan with sincerity. Sincerely, the stone is open? In the early winter of 2118, Zhang Yan decided to cooperate with Wang Yongshang. In this way, Wang Yongshang used his own savings of 31 thousand yuan to enter? Shares? .
the first step after they joined hands was to improve the original technology. They adopted pure natural and pollution-free? Pure herbal fermentation? Adding Chinese herbal health care ingredients to improve the flavor and quality of products; Subsequently, they actively explored the flavor varieties of their products and broke the traditional single variety of stinky tofu.
? Besides product quality, the most important thing for modern enterprises is management. ? Wang Yongshang implements systematic management, from raw material planting to production and processing to sales, and Wang Yongshang implements quantitative management; For employees and storefronts, he requires unified training and unified image. At the end of 2118, after careful planning, Wang Yong went to the first one? Smelly and fragrant? Stinky tofu shop officially opened.
speaking of? Smelly and fragrant? This idea, Wang Yongshang has his own ideas: Smelly and fragrant? First, stinky tofu itself, although it smells smelly, tastes delicious; The second is to say oneself, master students take the civilian route. ?
With the mature operation experience of the first store, Wang Yongshang's business grew rapidly. In less than a year, there were more than 11 stores belonging to Wang Yongshang and Zhang Yan in Yantai City alone. With the growing fame, people began to take the initiative to come to the door and ask to join. So far, Smelly and fragrant? Based in Yantai, there are more than 211 franchise stores in China, covering Jilin in the north, Hunan in the south and Xinjiang in the west.
When it comes to the next step, Wang Yongshang said that he would go on the road of excavating local delicacies. Eating now is not just a matter of filling your stomach, but also a kind of culture. Almost every traditional food in China has a beautiful legend. I hope my industry can grow bigger and bigger, and I want to make my own efforts to promote Chinese food culture. ? Wang Yongshang said with a smile.
what is bleak after graduating from master's degree
Wang Yongshang is 26 years old and comes from Qinghe Town, Huimin County. In 2116, after finishing his undergraduate major from the Law School of Shandong University of Technology, he was admitted to Huazhong University of Science and Technology with honors and continued to study for a master's degree in economic law.
In 2118, Wang Yong graduated from graduate school with a master's degree in law. In the eyes of many people, since they all graduated with master's degrees, they should find decent jobs and start a new life with a high salary. The same is true of Wang Yongshang. Before graduation, he has signed a contract with a real estate company in Guangzhou, with a monthly salary of more than 7,111 yuan. Quasi-white collar? Family, the work is easy and decent.
When it comes to how to start your own business, Wang Yongshang said: Actually, by accident? .
Wang Yongshang's parents have only one child. ? Although the time in Guangzhou is short, there is always seed? Being a stranger in a foreign land? The feeling may be the reason why my local concept is too strong; Then my parents are getting older, and I am the only child at home, so I don't want to be too far away from them, otherwise I can't take care of something at home. ? After much consideration, Wang Yongshang resigned from his job in Guangzhou and returned to Shandong for re-employment.
Maybe it was too easy to find a job at the beginning. The process of going back to Shandong to find a job made Wang Yongshang really realize what hardship is. In this regard, Wang Yongshang is very open:? By the time I went back to Shandong to find a job, the impact of the financial crisis had begun to appear, and the recruitment scale and treatment of major enterprises had shrunk significantly; Furthermore, my law major was a hot major in my undergraduate years, but when I graduated, a large number of law professionals poured into the labor market, which greatly reduced our employment competitiveness, not to mention that I studied as a graduate student for two years. In our province, students majoring in law from Shandong University and Haida University are the most sought after. As for me, I have no advantage when studying in universities in the south. These aspects make my employment in the province even more difficult. ?
The unsatisfactory employment made Wang Yongshang decide to start a business ahead of schedule. In fact, I have long had the idea of starting my own business. When I was an undergraduate at Shandong University of Technology, I often participated in college students' entrepreneurial agency activities. But according to my original idea, I wanted to get a job for a few years and accumulate some experience before going out, but the reality made me decide to try it first. ?
There are more than 211 franchisees selling stinky tofu
In the autumn of 2118, Wang Yongshang came to Yantai with more than 21,111 yuan raised from all over the world and started his own business. However, due to his lack of experience, he could not choose the right direction for a while, and his first few months were miserable.
In the winter of 2118, Wang Yongshang met Zhang Yan, who sold stinky tofu in Yantai. Zhang Yan graduated from finance in the 1981s at the age of 41. The eyes of young people used to be so familiar. Needless to say, Wang Yongshang came to study. The more they talked, the more speculative they became, and they had the intention of meeting each other for a long time. They soon never realized that it was not a general relationship. After a few nights, they not only reached an intention, but also immediately put it into practice. That's it? Smelly and fragrant? The brand was born in the stall on Yantai Street.
in early October, 2118, a new shop stood on the street of North Gate Snacks in RT Mart, Yantai. Stinky tofu Unified training, unified tooling, unified measurement, selling stinky tofu, but it is completely the regular army operation mode? The unexpected situation of the two partners appeared, and franchisees poured in. In more than a year, more than a dozen chain stores were opened, and more than 211 domestic franchisees reached.
Wang Yongshang and his partner succeeded. From the initial stage, they each raised 31,111 yuan, and in less than two years, their pockets have ballooned to several million yuan. Wang Yongshang calculated the account for the reporter. A catty of tofu can be sold to 2 yuan in the market, but 41 jins of tofu went out of their hands and came back with more than 311 yuan.
what did you learn in college? Study? Ability
Wang Yongshang doesn't shy away from his own? Master? Halo, when it comes to higher education, his opinions will inspire many college students more or less.
? Cultivating professional knowledge is only one aspect of higher education. I think university is a place to cultivate a person's comprehensive ability. In college, we should improve our moral and humanistic qualities, shape our innovative ability, cultivate a heart of gratitude at all times, and learn? Study? The ability. There are many things to learn in a person's life, as we often say, do you want to? Never too old to learn? I think this is the most important place that higher education has taught me. ? Wang Yongshang told reporters.
Now, Wang Yongshang often attends various entrepreneurship training courses. In it, he also met many young people who had just left school and had entrepreneurial dreams, but suffered from no clear road to go. Seeing them on Wang Yongshang was like seeing himself in those days. He gave his experience to each other, and many of them joined? Smelly and fragrant? . Inspirational story of catering business: selling squid in a three-square-meter shop after 1981s
Everyone has a dream of starting a business in his heart, which has nothing to do with education and family. As long as he has a dream of starting a business in his heart, he must work hard to realize it.
? How do you like the taste? Wang Shuai didn't talk about his skills of roasting squid like other vendors, but asked customers' opinions with some confidence. The reason why they are not confident is that this is their first cooking. And their original identity is written on the signboard of this small shop with an area of less than three square meters. ? This is not a gimmick, it is a fact. All three of us are graduate students. ?
Wang Shuai, a native of Xi 'an, raised his own tuition.
, a boy from Suzhou, Anhui Province, was born in 1988. Last year, he was admitted to Xi 'an University of Posts and Telecommunications as a graduate student majoring in communication and information systems. In Xiyou, he met Su Xianglin, a fellow villager and classmate, and Wang Cong, a high school classmate of Su Xianglin, became a graduate student majoring in mechanical electronics in Xi 'an Jiaotong University this year.
after three fellow villagers met in Xi' an, they began to sprout the idea of starting a business and raising their own tuition fees. When Wang Shuai told his ideas to two fellow villagers, they hit it off. Doing what you say is the character of young people. The brothers and sisters who decided to start a business learned that the shop at the entrance of Xi 'an University of Posts and Telecommunications was going to be transferred, so everyone put it down. ? We have thousands of dollars of our own, and we borrowed some money from our classmates, with a total investment of 15 thousand. ?
Wang Shuai said that after the dish was put down, he remembered a squid roasting master he met in the eastern suburb of Xi 'an when he was taking the postgraduate entrance examination. He had taught himself some skills of picking raw materials, mixing sauces and roasting. So three people decided to use this nearly three square meters to open a squid roast shop. ? We also designed a cartoon character's LOGO and uniform clothing with a master's hat. ? They say they still want to be formal, which is a little different from vendors.
Regarding their plans after graduation, three people said that they would definitely choose a job that suits them. But if the squid shop runs well, maybe we will continue to do it and open the graduate students' grilled squid into a chain store. ?
Is it a waste of educational resources or the cooperation of learning teams?
? I didn't expect customers to send them to Weibo after eating. There are so many people these two days. ? Yesterday, while three graduate students were busy moving squid and firing fire, many citizens were waiting here, and some even took out their mobile phones to take photos and send them to Weibo.
A girl who sent photos to Weibo while eating affirmed Wang Shuai's craftsmanship. Graduate students grilled squid, which felt fresh and delicious. I don't think there is any shame in making money on my own. They are braver than me, and they are very good. ? Since the release of Weibo < P > graduate students, who sell squid, grilled squid, roasted squid, raised pigs, Xi 'an University of Posts and Telecommunications, tuition fees, university education, educational resources and small shops < P >, many netizens have also expressed their views on the Internet, and many people expressed their support, saying that this is a rational change in personal career choice; However, some people object that it is a waste of educational resources for graduate students to make a living by roasting squid, and some even suspect that they are putting on a show.
The query of netizens was also seen by Zhou Haizhou, the recruitment manager of a national human resources service agency. He said: Xu Zhihong, former president of Peking University, just backed Lu Buxuan (a Peking University graduate who once sold pork) a few days ago, saying that Peking University graduates can be president, scientists and even sell pork. Which school students will feel inferior because they are engaged in manual labor?
and he also said that even if you choose mental work, college graduates may still face the problem of professional mismatch. In fact, when we do recruitment, professional skills are of course very important, but it is not the only consideration. Your learning ability and teamwork ability often make us value more than professional skills. ? Zhou Haizhou said that if the three graduate students' squid roasting shops can run smoothly, they will get much more in these aspects than other students. ? If I were an interviewer, I would appreciate this life experience in their resumes. ?
Be innovative and be professional
Although Zhou Haizhou said that manual workers are not inferior and it doesn't matter if their majors are not right, he also stressed that? If a graduate student sells grilled squid exactly the same as an ordinary roadside stall, it is indeed a waste of educational resources. ? Zhou Haizhou said that in fact, university education teaches students not only the professional skills printed on diplomas, but more importantly, innovative attitudes and comprehensive abilities such as observation, learning and cooperation to recognize and change the world.
? Raising pigs and planting trees should be considered the most tiring and common physical labor, right? Didn't some college students succeed in starting their own businesses in these two occupations before Xi 'an? They will certainly not raise pigs and plant trees like the farmers around them, and this difference is benefited from university education. ?
He also used two graduates of Peking University who sell meat as an example to analyze that the owner of the optician's butcher shop was forced to go with the flow, and he was no different from the surrounding merchants who sold meat. Although this did not make him feel inferior, it was not worth being proud of. The other one boldly innovated and built his own pork brand, with a turnover of 211 million yuan in two years. ? This kind of professionalism is worthy of our study and admiration. ?
? In fact, I am not interested in the news that graduate students sell grilled squid, because there have been too many similar ones before. But I am interested in their own LOGO and clothing design, because it has initially reflected the professionalism different from roadside stalls, and I hope they can apply what they have learned more widely. ? Zhou Haizhou said. Inspirational story of catering business: Hunan post-81s boys started a rice noodle shop
Hunan people are famous for their love of rice noodles, but it is difficult to find a rice noodle shop in wanda plaza, the Yangtze River near Xiangjiang River. However,? After 81? Xiao Zhidan, a young man, is determined to open a unique rice noodle shop with China characteristics and western flavor here.
When you walk into Xiao Zhidan's rice noodle shop, you will think that you have entered an avant-garde coffee shop. The concrete wall looks like a piece of blue bamboo, and the thin white steel wire is curved.