1. Love to play is the * * * nature of the boss in this industry. The boss is also an "ass", so it is easy to communicate with the "ass" and know what kind of ass is most needed. Purchasing can also keep up with market hotspots and effectively promote sales. For example, backpacks are twice as expensive as different brands with the same volume. The waterproof and breathable performance of the popular new backpack is greatly improved compared with the old one, especially the backpack structure is more scientific and reasonable, and the load is comfortable. Without camping practice, it is difficult to introduce it thoroughly and accurately. You can't say "donkey talk" unless you are a donkey.

2. There must be talents who know how to sell and operate. It is best to hold some promotional activities every one or two months to adjust the focus of commodity sales according to seasonal changes, such as promoting quick-drying clothes and sunglasses in summer and launching winter clothes in winter. In addition, we should adjust the marketing strategy according to the changes in the off-season. April and September are the peak seasons of outdoor goods stores every year, and tourism products should be promoted mainly for the "May 1" and "Eleventh" long holidays.

3. Professional purchasing personnel are also very important. Because the purchase channels of outdoor goods stores are quite miscellaneous, some products are imported from abroad, some are ordered by various agents, and some are processed and developed by factories ... There may be 1500 kinds of goods with 100 kinds of purchase channels. Therefore, buyers need to have keen market insight and ability to distinguish product quality.

4. Computer-savvy marketers. Mainly responsible for website construction and update, computer system management of in-store sales and providing analysis data. In this way, it is easy to grasp the sales and inventory of goods, and it is also convenient to know the sales trend in time. (However, it will cost hundreds of thousands to introduce such a set of equipment. )

Method of collecting money:

1. The most important outdoor sport to catch a new donkey is the hobby of spending money. A wardrobe bought by a donkey travels, with a grade of several thousand yuan and a high-end product of ten thousand yuan. Therefore, it is most important to change a new donkey. And as long as the price is reasonable, with the first time, the next generation, most of them are still your customers.

Opening outdoor sports clubs is an effective way to trap donkeys. Design camping routes and pull teams regularly and irregularly. In addition to charging a certain organization fee, participants have all kinds of costumes and earn money at both ends. Of course, you can also engage in membership system, and each person can receive dozens of yuan a year. With the membership card, you can buy supplies at a certain discount and stabilize customers. Chatting and making friends on outdoor sports websites is also a good way to set up donkeys. In addition to your own club, you should also consolidate your relationship with full-time outdoor clubs. They are the main customers that outdoor supplies stores must pay attention to.

2. "Professional service" is one of the most comprehensive stores to win repeat customers' outdoor sporting goods. On the shelves, different styles of hiking shoes and clothes, shovels and knives for mountaineering are all available. Among them, there are thousands of products produced by famous foreign brands and consumables produced by some domestic manufacturers. There are more than a dozen compasses for mountain climbing alone. Outdoor sports supplies are complete and professional, so as to be more competitive.