Lu Zhengyao, the founder of Luckin Coffee, founded a new brand called Xiao Mian Diary, which is a noodle restaurant. It is said that it is ready to open to the scale of about 511 stores, but it has not really been fully implemented yet. Some stores in some cities have already had names, but they have not been finally confirmed by the news.

I think whether it can be done depends on the core products. How to do marketing is not long-term, because any product can't be sold without marketing, but if it is only based on marketing, this product can't stand. Now it seems that this marketing is basically in place, because even if this noodle restaurant has not opened yet, you already know it, and he has created this new noodle restaurant. When he opens, do you want to go there and taste it? You have to experience it for yourself.

the core product of noodle restaurant is of course noodles. Whether the noodles are good or not is a good understanding, because you are a noodle restaurant. I say that you are also good at making this bowl of braised beef fabric, and the price is appropriate. The taste is delicious. Coupled with the relatively good publicity effect now, it can stand completely. If the price is not suitable and it is out of the consumption level of ordinary people, a bowl of noodles costs 31 yuan, which is not easy to sell, unless you say. This material is very special and expensive, so you can. There is no market for an ordinary bowl of noodles to sell so expensive, even if he has this brand, it is useless.

The competition in the catering industry has always been fierce. We never look at what your brand is, but whether it is delicious or not. The stock price of an industry as big as Haidilao has been almost halved from the situation announced last year. The sanctions service is so good, but now there are also some problems. Therefore, the catering industry never pays attention to brands. Whether the quality of the goods you provide is good or not depends on whether you agree that there is a * * * same market. If you agree accordingly, it will be easy for you to operate. If you don't agree, it will be useless for any brand.