In order to ensure that the activities are carried out smoothly and successfully, often need to be carried out in advance of the activity program development work, the activity program is to clarify the activity time, place, purpose, expected results, budget and activity methods and other written plans. How should the activity program be developed? The following is my collection of 2021 Tanabata Valentine's Day event marketing program (general 5), for your reference, I hope to help friends in need.
Tanabata Valentine's Day activity marketing program 1KTV's Valentine's Day promotion should first clarify the target consumer groups. College students and urban white-collar workers pay attention to the quality of life, the pursuit of romance and personality, which is the target group of KTV on Valentine's Day. Therefore, both to emphasize the KTV on Valentine's Day to them to create a romantic atmosphere, but also to highlight their personality, so, can refer to the following practical promotional programs:
1, couples discount coupons
In the Valentine's Day day can enjoy discounts. Couple coupons are designed as male and female coupons, the kind of value, such as bookmarks, etc.
Coupons for couples are designed as male and female coupons.
2, Valentine's Day features private rooms
can be set up as follows: the world of two people exclusive private rooms; for a few teams of couples into the large private rooms, single. People are able to enter the specially set up singles club, into the larger KTV box, if the couple is facilitated, can voluntarily enter the couple room.
3, Valentine's Day gifts
Dolls (such as Valentine's Day rose bear), roses, chocolates, couples drinks and couples fruit platters.
4, Valentine's Day lottery
All female guests who patronize tonight, can receive a free rose at the information desk. Consumption of 300 yuan or more on the day, are eligible to participate in the evening's lucky draw, set a first prize, the prize for a bottle of wine, chocolate 1 box, Lai Yun Chaoshan casserole congee 88 yuan dining coupon 1, the second prize of two: the prize for a bottle of red wine, chocolate 1 box, set the third prize of three: the prize fruit plate 1 point or a box of chocolates.
Lucky Eros Lucky Draw: Drill medium and the grand prize waiting for your good luck, with the consumption of small ticket draw.
5, Valentine's Day furnishings
Rose Night, 100 kinds of romantic rose combinations, to show your style, the love is true, KTV store mainly with red candle-type lights to decorate the couple's room with a rose-type real candles to decorate around the candles surrounded by the couples, creating a romantic atmosphere. Hall candles can be interspersed with multicolored rose decoration, the corridor on both sides of the candle lamps are also used to make people feel that they are walking on the road to the feelings of singles clubs, can be placed around the upper lights, in each on the real candles sailing boat.
6, Valentine's Day romantic party activities
Love song skewer, love song PK, selected love song Prince and love song Princess, Qiu Bit of light, large fireworks, illuminating the space of your romantic feelings.
Tanabata Valentine's Day activity marketing program 2
First, the main body of the event: Tanabata Valentine's Day, the Chinese own Valentine's Day
Second, the event time: Tanabata
Third, the content of the event:
Activity 1: My Valentine - I'll be the master
Romantic Tanabata, the depth of love, wearing class! All 40% off, boutique shoes, travel shoes 20% off, woolen sweater all 50% off, Tanabata hot, sweet delivery, dress up your her (him). (Except for the express, special-priced goods.)
All customers born on July 7, with ID card can get a free Valentine's Day rose.
Customers who purchase more than 77 yuan are given a sweet Valentine's card, a rose.
Order flowers, flower delivery service.
During the event, the flower counter will accept customers to order and send flowers (limited to urban areas), on behalf of you to convey the fire of love.
During the event, all customers who need gift-wrapping can go to the main service counter on the first floor for free wrapping with their purchase tickets.
Activity 2: Tanabata, romantic gift - chocolate
During the activity period, wearing a cumulative total of 177 yuan of commodities on the same day (supermarkets do not discount a single ticket full of 77 yuan) to send a box of exquisite chocolate or a rose. (With the shopping ticket, go to the 1f general service counter to get.)
Activity 3: Tanabata, tokens of affection
1. Jewelry: gold 180 yuan / gram, platinum pt950: 385 yuan / gram. Silver 75% off, jade counter 50% off, Hong Kong good luck diamonds 50% off, the old Fengxiang brand gold 208 yuan / gram, 20% off diamonds.
2. Watch category: activities during the high-grade watches 15% off the entire site, and a gift to the Grohe series of women's watches a (value of 98 yuan). Cartoon watches, head jewelry 30% off.
3. Cosmetics: Olay, Maybelline, 10% off the entire site (except specials). Avon sunscreen series 85% off the entire site, white series of gel 20% off the entire site, Feixi, Dr. Lee, Goss 9% off the entire site of hot sales.
4, the start of the school run, affectionate students chapter ......
The start of the new school year run, the new century for the students carefully prepared: bags 20% off the whole class, sporting goods class, living supplies discounts ......
5, Happy Tanabata Valentine's Day, the supermarkets and supermarkets.
6, down jacket anti-seasonal sale (4f down jacket outlet)
Fourth floor down jacket outlet thousands of down jacket anti-seasonal sales, freezing hot 88 yuan! The first time I saw this, it was a very good time for me to go back to the office.
Fourth, advertising
1. rainbow door: romantic Tanabata, sweet giveaway
2. 16 color pages: 10,000
3. television publicity
4. meteorological Bureau of publicity
5. the city newspaper
6. the activities of the mall to see the board
6.
7. Store activity atmosphere decoration
Tanabata Valentine's Day activity marketing program 3I. Activity background
February 14, the most romantic day of the year, the day of infinite tenderness and honey release, sincere desire and expectation of waiting for the answer, the collision of the heart and the heart, the impact of the everlasting love of the sparks. Valentine's Day is a typical Western holiday, but in recent years has become China's young people look forward to every year, the popularity of the festival has greatly exceeded China's traditional Tanabata Valentine's Day. On this day, couples arrange many activities to celebrate this special holiday. This makes February 14th Valentine's Day the first consumption peak after the Spring Festival. Many businesses are proactively seizing this opportunity to organize a variety of promotional activities in order to increase popularity and get a sales increase at the beginning of the year. The same goes for us, we need to seize this opportunity.
Second, the name of the event:
"Love is around" Valentine's Day interpretation of true love
Third, the theme of the event:
"Rose The heart, the love of you and me" "thousands of true feelings, to reach the desired"
Fourth, the purpose of the activity
1, in such a romantic day, we take practical action to send sincere blessings, and wish the world The two of us will be able to get along with each other, and we will be happy together.
2, through the activities to improve the popularity of XXXX Plaza, reflecting the humanized care of the mall, to enhance the brand awareness and reputation of XX in the life of fashion.
V. Time:
February 14, 20xx
Six, the content of the activity
Four basic links, each theme link of the interactive game interspersed with guest performances, to link.
1, love her to write out the window posted at the gate to show love columns, expressing their blessings on their loved ones
2, love her to say out of the mall to provide you with a free love song on demand
3, love her to bring her to the shopping where shopping for more than 99 yuan with the shopping ticket can be obtained at the gate of the chocolate
Valentine's Day is not more than promotional romantic
Valentine's Day is not more than promotions
Valentine's Day is not more than romantic
First, the purpose of the promotion
Valentine's Day originated from the Western countries, has been accepted and recognized by the people of China and almost crazy, through the "Valentine's Day" theme, tightly grasp around the "lover" psychology, to start the merchandising of the "Valentine's Day" theme. Through the theme of "Valentine's Day", the company has been able to focus on the theme of "having a lover" and launch product promotions and activity promotions in order to attract customers, increase awareness, and achieve the purpose of sales.
Great efforts to launch the "price storm" price reduction promotions, so that consumers feel the real price cuts. High gross profit sales, and strive to create a new high profit target gross profit of 20000 yuan. The new year HAFACE will have a large number of new products on the market, in order to join the store to better enhance the popularity of the store, I hope that the customers to join the promotional activities to do a good job of the store's products as much as possible to maximize the digestion of the energy, the inventory clearance, to meet the newest gesture xxx.
The second promotional time
This promotion will be held on February 8, 20xx, the first day of the year. February 8, 20xx - February 14 (Valentine's Day)
Third, the promotional slot
February 8, 20x - February 19 (14 days)
Fourth, the theme of the promotion
1. show love has a way to reduce the price of reasonable
2. Prepare enough gifts to make love announcements all over the world
Fifth, merchandise promotions
"Valentine's Day" Is a special holiday, is a lover to give gifts to the festival, so merchandise promotion should be "love gifts" as the theme, jewelry gifts, tokens of affection, flowers, boutique series.
The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday merchandise to achieve the highest sales.
1, commodity special
Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.
2, the theme of display: February 8 - February 14
stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.
Requirements:
a, Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display
Tanabata Valentine's Day marketing program 4a. The purpose of the activity program, Activity Program Purpose:
Enhance the visibility of the catering hotel, the brand image
Second, the theme of the activity program:
Theme 1: "You are the most beautiful in my heart" as the theme
The activity's Theme concept to "break the traditional life, create romantic surprises" as a starting point, catering to the white-collar workers on the ordinary life of the romantic yearning, surprise yearning, humanistic yearning, dating yearning, so the formulation of "suddenly met more beautiful you" theme, one from the Therefore, the theme of "Suddenly I met a more beautiful you" is formulated, one from the literal point of view of the background of the activity, time and other basic elements, and the second to meet the psychological aspirations of the target group as a gimmick to achieve the purpose of attracting the attention of consumers with a catchy, cultural and conducive to the dissemination of the characteristics.
Theme 2: "Romantic Memories of the Year" as the theme
Third, the activities of the program strategy:
According to the background of the holiday marketing, we will be the target audience is located in the middle and high-end 20-40 years old; they are in the restaurant dining in addition to hope that the meal is delicious, but also pay attention to the environment. In addition to the delicious meal, but also pay attention to the environment, atmosphere, culture and other value-added factors; their consumer expectations are: meals are good to eat? Is the restaurant stylish? Is it fun? Are there any concessions? What are the spiritual benefits to them?
Fourth, the activity time:
20xx 2.14 - 2.16 days
Fifth, the activity location:
Tentatively in the catering hotels inside and outside
Sixth, the activities of the positioning and tone
1, positioning: a widest influence, attracting the largest crowd, the lowest threshold for participation, the most topical cultural, Valentine's Day marketing activities for 20-40-year-old high-end consumer groups.
2, tone: style culture fashion extensive
VII, the form of the event
2.14 days - 2.15 days consumption of up to XX amount of money, rebate vouchers → intuitive concessions to promote the catering hotel to lengthen the hot sales cycle.
2.16 Valentine's Day night theme event → detonated the whole scene, creating news topics, expanding awareness.
Eight, the content of the event
Valentine's Day theme of the day as the main line of activity, the previous coupon profit promotion as a subsidiary, held a three-day "suddenly met more beautiful you" theme marketing activities, for the day of 2.16, held The "Suddenly met you" singles dating party, and "Romantic Memories of the Year" couples dating party.
20-40 years old single group - "you are the most beautiful in my heart" large single dating party:
All single people can participate in 8.16 XX catering hotel organized by the city's large-scale singles dating party, with a high level of dating objects, humanistic and romantic.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and drink. (Specific discounts are determined by the restaurant depending on the situation)
Couples aged 20-40 years old, couples group - "Through the Valentine's Night. Romantic reminiscent of the year" couples theme party:
As long as you have a partner around you, you can participate in 2.16 XX restaurant couples theme party, all couples, couples in the Valentine's Day to the catering hotel consumption, you can get food and beverage 50% discount, all 2.16 for the anniversary of the wedding customers, as long as you dare to tell your romantic love story, can enjoy the catering hotel!
Nine, the scene atmosphere to create
A, the restaurant peripheral layout
①, the magpie bridge modeling arrangement to add cultural characteristics of the restaurant atmosphere
in the catering hotel at the entrance to the creative design of a large magpie bridge door, by traditional Valentine's Day, Xiangqiao will be the cultural customs of the catering hotel to add the humanistic style and holiday. In order to attract the attention of consumers, and invited the local well-known photography organizations to join, for each consumer to leave the most beautiful body.
②, the cowherd modeling creative layout → create more publicity topics
Combined with the Valentine's Day magpie bridge entrance, the arrangement of the cowherd, the weaving characteristics of the character modeling, not only from the peripheral environment intuitively increase the style of the catering hotels and culture, but also for the consumers to take photos to provide opportunities to take pictures of memorabilia, through the photos passed on to the catering hotels as an effective means of word of mouth publicity.
③, ancient publicity columns → point out the theme of the event
Abandon the traditional Chinese columns, according to the marketing theme of the creative design of the ancient publicity columns, and paste "through the night of Valentine's Day; to meet more beautiful you," the theme of the event slogan, to play a role in the promotion of the event and the atmosphere to create.
B, the hall environment atmosphere
①, Chinese lanterns layout
In the restaurant hotel hall and the main aisle set Chinese lanterns, add humanistic tone in the hall.
②, modeling promotional banner layout
According to the marketing theme of the unified design of promotional banner images and content, and creative modeling orderly layout for event promotion and atmosphere building.
③, photo photo pick-up desk modeling layout
According to the actual site set up photo photo pick-up desk (initially set as the front desk), the theme of the event modeling layout, such as check-in boards, modeling mantle, X-racks and so on.
④, partition stage modeling layout
According to the actual restaurant venue for partition planning design, stage creative modeling design, layout.
⑤, light and shadow art equipment layout
According to the actual restaurant site layout of the day of the event required lighting equipment, light and shadow show equipment.
Ten, Valentine's Day activities and processes
A, (single area)
Valentine's Day night beautiful photo - invited the local famous photography organization to join, in the catering hotel entrance magpie bridge modeling doorway, photography. One as a Valentine's Day event admission can quickly gather popularity, create publicity topics; the second photo taken with the unique information of the catering hotel, can be used as an effective carrier of word-of-mouth publicity between the target consumer groups.
Enjoy the special cultural feast - in the Valentine's Day theme of the day, the insertion of the restaurant culture and integration of cultural performances, and quickly increase the enthusiasm of the participants in the activities.
7-minute romantic heartbeat - is the main part of the singles dating party in this area, under the name of "7-minute romantic heartbeat", with the dim lighting of the catering hotel as a backdrop, all the customers present will have 7 minutes to "find a partner time". "This session is full of surprises, challenges and fun.
Valentine's Day Night Perfect Encounter - a 15-minute musical performance to set the mood for the entire event.
B. Couple Zone
Romantic photo shoot on Valentine's Day night - Invite the local famous photography agency to join in the magpie bridge modeling at the entrance of the catering hotel, for every pair of consumption in the store. Couple photography to take pictures. One of the Valentine's Day activities can quickly gather popularity and create publicity topics; the second photo taken with the unique information of the catering hotel, which can be used as an effective carrier of word-of-mouth publicity among the target consumer groups.
Seek 5 perfect love - the whole city to find 5 pairs of couples married on Valentine's Day, the day of the event to tell their own romantic love story, but also able to enjoy the catering hotel special Valentine's Day perfect couples package, this link as the main link of the couple party.
Valentine's Day night romantic reminiscence - the day of the event, as long as the couple, as long as you have a partner, to the catering hotel consumption can be obtained 50% discount, where the Valentine's Day couples married on the day of the catering hotel can enjoy free of charge by the catering hotel to provide the perfect couples package, the romantic wedding anniversary, there is the perfect love story, and more to share and bless. The best of luck to you.
XI, publicity
Poster publicity theme: "You are the most beautiful in my heart"
Publicity copy: "Used to the busy you, do you want to find a quiet place to relax? If you are single, are you wondering when you will be able to meet your perfect half? Used to the ordinary life, do you also want to harvest some surprises on Valentine's Day? Are you an elegant lady? Or are you a romantic? Come to XX restaurant and meet your love (tell your perfect love)". (Specific advertising performance needs to be based on the actual details of the catering hotel planning and design)
First, the purpose of the activity
1, to grasp the holiday (Chinese New Year, Valentine's Day) promotional opportunities through the activities of the contents of the activities and activities of the object of innovation to avoid the "price competition" and "customer service".
2, to enhance the sales performance of the salon, to attract new customers.
3, to build the brand image and visibility of the salon (reputation), to enhance customer loyalty.
Second, the theme of the event
love is thick lifetime, the true expression of love
activities (a) theme: the love of the New Year, the gift expression of love
activities (b) theme: love me, be brave and say it
activities (c) theme: love is priceless, love me prize
Third, the theme: love me prize
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men and beauty salon customers.
2. Activity (2) for the target audience: participants and salon members of the husband (or boyfriend).
3. Activity (III) for the target audience: participants and all women who participated in the selection.
V. Activities
Activity (a): "New Year's love, gift expression of love" special activities
During the activity period, all men can be purchased in the salon "New Year's beautiful heart gift" special package (the gift of the new year). During the activity period, all men can buy "New Year Beauty Gift" special package (worth ￥999) at the salon and give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help in the past year. Beauty salon customers can also be publicized at the same time (loved ones *** enjoy the activities of the discount).
Beautiful heart card can enjoy nine special offers:
1, optional basic care program twelve times.
2, optional body care program four times.
3, get the "love unlimited" guest product gift box set (special packaging) to his wife (girlfriend).
4, on February 14, get a bouquet of flowers (11, the color of your choice) and a box of exquisite chocolates, sent by a person to the designated person.
5. Receive a brand-name men's belt (or brand-name shirt and wallet).
6. Receive a men's special cleanser.
7, a complimentary men's kidney maintenance care.
8, get a love oath card, to participate in the "best love words selection activities, have the opportunity to obtain exquisite prizes.
9, the day of the booking can get 10% discount.
Note: or married for more than three years (including three years, subject to the marriage certificate) can get another 10% discount (discount)
Activity (2): "Love me, be brave to say it" love vow expression activities
During the period of January 11th to February 11th, anyone who buys the "New Year Beautiful Heart Gift" will be given a card to participate in the "Best Love Word Selection" activity. During the period of January 11th to February 11th, all men and husbands (or boyfriends, note: do not need to buy the "New Year Beautiful Heart Gift" special package) who buy the "New Year Beautiful Heart Gift" special package can get a love oath card in the salon, write down their own touching words of love, and post them on the heart-shaped board at the entrance of the salon for everyone to see. The heart-shaped board at the entrance of the salon, so that everyone can witness their own hearts to their loved ones, so that their love will never change!
Activity (3): "Love is priceless, love me with a prize" Best Love Story Selection Activity
During the period of January 20 to February 13 (before 3:00 pm), all female friends can receive a Best Love Story Selection Coupon to select their own best love story expression of various awards, and all female friends will be awarded with a prize for participating in the selection. All female friends who participate in the selection will be given an experience coupon from the salon (or xxx yuan vouchers), and participate in the lucky draw to get exquisite prizes.