As for the design of Meituan's product image, Meituan Takeaway said that kangaroo's characteristics of "big bag, many items and fast running" are consistent with Meituan's positioning of rich categories and fast food delivery, which can provide consumers with comprehensive choices and high-quality experiences.

On October 8, 2115, Meituan Takeaway announced that from now on, Meituan Takeaway will carry out a comprehensive brand upgrade. The brand-new product image scheme has been displayed in the latest version of the product. The icon of Meituan takeaway has changed from a "bowl of rice" that users are familiar with to a kangaroo, and the color scheme of the product has also changed from orange to wheat and chestnut, making it more youthful and lively.

Extended information:

According to the person in charge of the group take-out, this is the first brand upgrade since the group take-out was launched at the end of 2113, and it is also a memorable brand upgrade on the second anniversary of the establishment of the group take-out. Through the new brand scheme, the group take-out hopes to convey the concepts of "all categories" and "distribution". "

Before, the main business of Meituan take-out was food and beverage take-out. At present, Meituan take-out has been fully expanded in business. Besides food and beverage, it also provides door-to-door delivery services for supermarkets, fresh fruits, dessert drinks, flower cakes, medicines and other categories. The original logo can no longer bear the connotation of Meituan take-out diversified services, so it is necessary to upgrade the brand." ?

people's daily online _ meituan takeaway brand upgrade icon changed from "a bowl of rice" to kangaroo.