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What are the criteria for identifying Chinese time-honored brands?
According to the "China Time-honored Brand" issued by the Ministry of Commerce in 2006 (for Trial Implementation), China Time-honored Brand refers to a brand with a long history, products, skills or services passed down from generation to generation, with distinctive Chinese traditional cultural heritage and profound cultural heritage, which has won wide social recognition and formed a good reputation. 1. The applicants are from China and relevant units (enterprises or organizations) in China. Second, the application conditions (1) have the ownership or right to use the trademark. (2) The brand was founded before 1956 (inclusive). (3) Inherit unique products, skills or services. (4) Having a corporate culture that inherits the fine traditions of the Chinese nation. (five) with the characteristics of the Chinese nation and distinctive regional and cultural characteristics, with historical and cultural value. (six) has a good reputation, has been widely recognized and praised by the society. (seven) the domestic capital and the capital of Hong Kong, Macao and Taiwan regions are relatively controlled, with good operating conditions and strong sustainable development capabilities. Three. Accreditation body (1) The Ministry of Commerce takes the lead in establishing the "China Time-honored Brand Revitalization and Development Committee" (hereinafter referred to as the Revitalization Committee), which is fully responsible for the accreditation of China Time-honored Brands and related work. (2) The China Time-honored Brand Revitalization and Development Committee consists of a secretariat and an expert committee. The Secretariat is located in the Business Reform and Development Department of the Ministry of Commerce, and is responsible for the organization, coordination and daily management of the Revitalization Committee. The expert committee consists of experts from various industries, legal experts, trademark experts, brand experts, enterprise management experts, quality experts and historians. Mainly responsible for the evaluation of "China Time-honored Brand" and participating in the demonstration of related work. (three) the "Chinese time-honored brand" originally recognized by the relevant departments should participate in the recognition again. Four, the application for identification procedures in line with the "China time-honored brand" identification conditions of the unit, to the local municipal administrative department of commerce to declare, and by the provincial administrative department of commerce (including cities under separate state planning, the same below) after the audit report to the revitalization committee for identification. Procedures include: application, submission of materials, investigation and appraisal, appraisal and evaluation, publicity, decision-making, review, registration and filing, and issuance of certificates. Specific steps: (1) Application: The relevant units fill in the declaration form according to their own conditions and report it to the local municipal commerce department. (2) Submission of materials: The local municipal commerce department will make a preliminary evaluation of the submitted application, and if the application is confirmed to be valid, guide the applicant to submit relevant materials in the prescribed format and report them to the local provincial commerce department. (3) Investigation and appraisal: The provincial commerce authorities shall organize relevant institutions and experts to investigate and appraise the materials submitted by the applicants, put forward preliminary appraisal opinions and report them to the Revitalization Committee. (4) Review: The Revitalization Committee organizes experts to analyze the data, conduct on-site investigation on relevant contents when necessary, put forward review opinions and write review reports. (5) Publicity: Publicize the list of enterprises and brands to be identified as "Chinese time-honored brands" in relevant media. Any unit or individual who has different opinions on the list may raise objections to the Revitalization Committee. (VI) Making a determination: If the enterprises and brands to be identified as "China Time-honored Brands" have no objection or no objection is established during the publicity period, the Revitalization Committee will make a determination to identify them as "China Time-honored Brands". (7) Re-examination: If the applicant has doubts about the determination result, he may submit a re-examination to the Revitalization Committee, and the re-examination result shall be made within 30 days after receiving the application for re-examination. (viii) Registration and archiving: All materials involved in the certification process are archived and preserved by the revitalization committee responsible for managing these materials. (9) Issuing certificates: in the name of the Ministry of Commerce, issuing plaques and certificates to the recognized "Chinese time-honored brands". Attachment: Identification Standard of Chinese Time-honored Brands (Trial) I. Name of Chinese Time-honored Brands II. It has a long history of definition, products, skills or services handed down from generation to generation, distinctive traditional cultural background and profound cultural background in China, won wide recognition from the society and formed a brand with a good reputation. Three. Appraisal scope * * * Relevant units (enterprises or organizations) in People's Republic of China (PRC) and China. Four. Identification condition 1. Ownership or right to use a trademark. 2. The brand was founded before 1956 (inclusive). 3. Inherit unique products, skills or services. 4. Have a corporate culture that inherits the fine traditions of the Chinese nation. 5. It has China national characteristics and distinctive regional cultural characteristics, and has historical and cultural value. 6. It has a good reputation and has been widely recognized and praised by the society. 7. Domestic capital and Hong Kong, Macao and Taiwan capital are relatively controllable, with good operating conditions and strong sustainable development capabilities.