Commercial illustration as an art form, with its fashionable, aesthetic style in the modern design environment occupies an important position, and its influence involves the economy, life, culture and other fields. The following is the most beautiful high-definition landscape aesthetic pictures that I have organized.
The most beautiful high-definition landscape aesthetic pictures to appreciate
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What are the more worthwhile to go to enjoy the commercials?Commercial advertisements can be categorized into TV ads, newspaper ads, magazine ads, outdoor billboards, internet ads and other styles according to the different modes of communication. Diversified mode of communication determines the variable nature of commercial advertising design expression, recommend a few recently seen ads:
Huawei's advertising
Whether it is the brand class, or product class, can be called the classic advertising, Huawei output a lot of excellent advertising works. And a variety of types are available, whether it is sand sculpture, inspirational, story, walk heart, Huawei's ads are positive, positive sunshine, in the publicity of positive energy at the same time, but also let a person understand the publicity of the product. Huawei's advertisements are very appealing to everyone. What I can't forget is Huawei's "Dreamitpossible" music advertisement, it is this music that I chose to buy a Huawei cell phone, the advertisement tells the inspirational story of a girl who has persisted in realizing her dream from childhood to adulthood, and its inspirational short story gives more connotation to the ethereal and beautiful song, which makes people feel very inspired. After watching the advertisement I would like to say that the inspirational Huawei has a dream to be great!
Thailand's ads
Thailand's ads are also very good, all types of ads are endless, but also impressive, I have recently been most impressed by the Thai Wacoal ads, the name of the beautiful woman, this ad is based on the true story of the filming of the story is a schoolgirl trying to raise from the trash cans back to the baby girl and let her grow up healthy, and receive education. She is trying to raise her baby girl from a garbage can and make sure she grows up healthy and gets an education. She faces ostracism and slander from people who don't know the truth, and suffers from a reputation that she shouldn't have to bear at that age. The story of the advertisement shows the real inner beauty of women, which is very warm and heartfelt. At the end of the advertisement, Wacoal's beliefs and concepts are also publicized.
Car advertisements
Car brand advertisements, some of which focus on warmth or sentiment, at a glance, give people a happy feeling; some are a collection of handsome men and women, eye-catching and eye-catching; some are not talking about showing off the car, filled with a variety of perspectives of the capricious close-ups, is really distinctive and creative.
Remember Buick has a cooperation advertisement with CF, which is an interesting form of interactive entertainment to enhance the influence of dual-branding, and at the same time, efficiently conveys marketing information and improves brand perception. In the advertisement, the Grandview GS and Yinglang are used as customized cars, and the cool appearance and customized configuration will become one of the very competitive products, and Buick has a co-branded car from now on.
An advertisement can show an enterprise's image, product quality should be excellent, in the publicity and marketing should also be attentive, and the most important thing is to catch everyone's heart, let everyone impressed.
How to take beautiful photos, get rid of the stiff postureScenic photo how to pose
1. Head and body taboo into a straight line. If the two are in a straight line, there is inevitably a sense of dullness. Therefore, when the body is facing the camera, the head should be slightly to the left or right, the photo will appear elegant and vivid; the same reason, when the subject's eyes are looking at the camera, so that the body turned into a certain angle, will make the picture appear to be angry and dynamic, and can increase the sense of three-dimensional.
2. Arms and legs avoid parallel. Whether shooting sitting or standing, do not let their arms or legs are parallel, because this will give people a stiff, mechanical feeling. Proper practice can be a curve or both constitute a certain angle. In this way, can both create a sense of movement, posture and rich in change.
3, as far as possible to let the body curve clearly. For female subjects, the performance of its rich charm of the curve is very necessary. The usual practice is to let the character of a leg actually support the weight of the whole body, the other leg a little higher and leaning against the standing leg, the arm should be turned to show its narrowest side, the chest is through the curve of the waist, try to show that its towering and sense of abundance. At the same time, the character of a hand can be placed on the hip, in order to provide the necessary width of the picture.
4, sitting posture taboo trapped. Performance of the subject sitting, do not let her as usual, the whole body into the chair. If so, her thighs will appear to be at rest, so that the upper part of the leg fat bulge, making the legs look thick. The right thing to do is to move her body forward, sit close to the edge of the chair, and keep her chest out and her stomach in, so as to avoid the phenomenon of shoulder drooping and belly bulging.
5, the lens should be far from close. Generally speaking, taking portraits, the distance is better than close. Because when the lens (especially the short focal length lens) from the subject is very close, there will be aberrations. Therefore, photography should choose the appropriate focal length of the lens, and let the lens and the subject to maintain a certain distance. According to practice, we know that if the use of standard lenses to shoot people headshots, the best distance should be in 6 - 8 feet (1.8 ~ 2.4 meters) between; shooting chest should be in 8 - 9 (2.4 ~ 2.7 meters) feet between; shooting full-body image, to 13 - 22 feet (3.9 ~ 6.6 meters) between the appropriate.
6, the performance of good hand posture. The subject's hands in the picture is not a large proportion, but if not properly placed, will destroy the overall beauty of the picture. Shooting should pay attention to the integrity of the hand, do not make it produce deformation, broken, mutilated feeling. If the hand crosses the waist or puts into the pocket, to show part of the fingers, so as not to give people the impression of truncation.
Internal movement: professional models have a trick: tongue against the back of the front teeth of the upper jaw, which can make the mouth and lower part of the face look better.
Expression of emotion: Showing emotion in your eyes can make a photo look full of emotion. Imagine smiling and listening to your lover, but don't look blank.
Smaller nose: Tilt your head upward and your nose will look smaller.
Silence is beautiful: Don't talk so as not to affect the beauty of your mouth.
Mental hypnosis: Imagine yourself as the most beautiful person, don't worry about looking bad, and be relaxed and confident.
Maintaining poise: Smiling is the most photogenic expression, but don't laugh so much as to avoid the fine lines around your eyes and losing your poise.
Standing posture: If you stand up straight and straighten your back naturally, your long legs and buttocks will come out naturally, and your expression will also be bright.
Take a piece of props: in the early years of Faye Wong in the Red Hall to do a concert, the performance of the song first-class, but always let feel a little monotonous, it is because they are not too fond of the performance of Faye Wong wore a headset, the hands of the hand without a microphone, the diva is helpless. So if you don't know where to put your hands when taking pictures, take a prop, such as a book, cup or mirror.
Celebrity photoshopping
Photoshopping has almost become part of the celebrities' careers, so the techniques they use to make themselves "look good" are also professional.
●Use eyebrow gel
Anastasia, the makeup artist for CharlizeTheron***, uses eyebrow gel to groom her brows, which has a texture somewhat similar to a hair wax and instantly makes them look thicker.
●Soak a sponge in hot water
Most makeup artists use a slightly damp sponge to apply foundation, which absorbs both liquid and cream molecules so they blend together better. But NicoleRichie's makeup artist Efrat uses warm water to soak the sponge, and the hotter the water is, the easier it is to apply the foundation evenly, and the foundation doesn't dry out in a short period of time, so it's the best time to take pictures of ordinary people who don't need to wear makeup!
●Hairdryer heating mask
Many celebrities will put on a mask before taking pictures of their makeup, and AnneHathaway's makeup artist, Efr, will use a hair dryer to heat up the mask before using it: "It feels so good, and the heat it generates helps the essence get into the deeper layers of the skin.
●Let the brush get wet
How do celebrities create a defined, three-dimensional eye look that's clear and clean? "Wet your brush before you dip it in powder." says Pat McGrath. Pat McGrath says she does this for celebrities and models, "but the closer you get to makeup application, the better the transparency, so it's best to set your makeup and take pictures right away. After a while, you have to take off your makeup and start over. Water is no way to make up for it."
●"Trio of oils" for perfect skin
Paris Hilton experienced this "blending foundation" when she worked with Stila's makeup artist Sarah Lucero. -- "Professional makeup artists usually mix moisturizer and illuminating cream into a drop of foundation." Stila makeup artist Sarah Lucero says she used this special blend on Paris Hilton. You can actually do it yourself before a photo shoot, and if you have nice skin, opt for a pink highlighter. If you have a dull, uneven complexion, you can go for a gold color.
●Can't break the "windowpane"
The camera's flash can't make the skin transparent, but it can make it extra "oily," which means celebrities have to put on a lot of powder when they're photographed to keep their faces looking powdery. To prevent the powder from becoming too thick or too heavy, makeup artists cover the face with a thin layer of tissue paper and then apply the powder through it. The tissue filters out the excess powder and makes the powder extra light after each application.
●Eyeliner shock method
Many Hollywood celebrities' make-up artists have circulated this simple perfect eyeliner "shock method": draw clear, accurate eyeliner will be wrapped in rubber strips eyeliner, which prevents the finger from slipping and increases the control of the pen.
Shooting tips for Likely to shoot and big head stickers
1. Cheeks as much as possible to 45 degrees or 65 degrees slightly sideways, so the face will look smaller, more obvious contours.
2. expression as natural as possible, lovely, but do not stiff, when you laugh, the best eyes slightly eye rice eyes, smile too exaggerated, then there will be crow's feet Oh. The only thing you need to be aware of is that the corners of your mouth should be raised, and it's OK if you show your teeth or not.
3. Your posture can be exaggerated, but be careful not to go out of the frame or cover up your friends next to you.
4. It's best to narrow your neck and look upward, so that your eyes will be bigger and more alert. (Note: We recommend stretching your neck when taking pictures from a distance to show your elegance)
5. Pay attention to the frame line when you take a big headshot, otherwise it's easy to take a picture of half a face or half a hand.
The beauty of portrait photography is unique to commercial portrait photography. The audience of commercial portrait photography is the customer, because most customers want to take photos of themselves to show some beautiful, which requires the photographer to make full use of the shooting angle, props, environment, lighting modeling and other means to beautify the customer. In commercial portrait photography in the character of the beauty of the styling should be based on the following aspects to decide:
One, the customer's temperament type
A person's temperament is a combination of experience, quality, state of being reflected, the photographer saw the customer and contact with the customer's temperament there should be a general classification, for example, there are lively and cheerful customers, there are some customers quiet and dignified, and there are customers Noble and elegant and so on. Such as quiet and dignified Gu, customer design, to make the facial expression of subtle emotional, limbs and body of the body of the block of change is not large, the character of the posture modeling should be static.
Two, the customer's external features
Portrait photography in general focus on facial features and physical characteristics of the characters, different facial features of the customer's posture modeling is different, generally we shoot the customer are more or less facial appearance of the lack of traps and imperfections of the body, which, posture modeling should be different.
1, forehead protruding: shooting should be invited to the subject chin up. Or design the subject's hands, hair, etc. to cover the forehead.
2, fat face: let the subject to half side facing the camera. The front of the portrait, avoid the use of large flat light.
3, thin face type: shooting let the subject face to the lens, with a large flat light, low light level. In the viewfinder frame do not make the characters facial cheekbones or cheek corridor protruding.
4, the nose is not correctly shaped: when shooting let the subject to half side or side to the camera. Avoid the front of the face to shoot.
5, high nose sorghum: let the subject face the lens when shooting, with a flat light position, flexible light.
6, concave sorghum: shooting let the subject is facing the lens, with a smooth light position, the best in the character of the sorghum to produce highlights.
7, bald: shooting let the subject wear a hat or wig, do not make the customer pose bending over, the top of the head is facing the camera action.
8, double chin: fat or thin, this is a common phenomenon. When shooting the subject's chin forward, elongated jaw muscles, will not be crowded together. You can also use a high camera position to shoot.
9, the two eyes are not the same size: when there is a clear size of the eyes, by the stylist through the paste of false double eyelids to solve the problem, you can also ask customers to take pictures of the small eyes or let the eyes turn to look at a different place, you can also let the subjects of the small eyes near the lens, the use of the near too far away from the small changes in the perspective of the modification of the subjects.
10, convex eyes: shooting can be shot on the front of the portrait, with a flat soft light cast on the subject.
11, one side of the face has a mark: let the subject has a mark on the side of the back to the camera or with hair, hands, accessories to cover.
12, fan ears: hair, hands, headdress to cover, so that near the camera side of the ear in the shadow. It is not suitable to take a frontal portrait.
13, to the eye: try not to shoot the front flat, let the customer left and right up and down to find the most suitable angle to shoot.
14, short and fat: let the subject wear dark clothes, dark background, props shooting.
15, legs a little short: let the subject wear a uniform color clothing, camera position low shooting.
16, arm too thick: use clothing modification to improve. When taking pictures of the arm away from the body, do not squeeze the arm, use jewelry to cover the fingers, reduce the arm in the picture area.
17, protruding belly: let the customer chest and stomach when shooting, and can be used to improve the gesture or take flowers and other ways.
18, two people photo fat and thin distance is too large: let the thinner party close to the camera, will be part of the other side of the cover or rotate the angle so that the fatter show thin.
19, two legs too rent: let the subject wear a long skirt or props, jewelry cover.
20, the hand shape is not beautiful: turn the angle of the hand, choose the angle of the United States to shoot, if there is no ideal angle can be taken to wear gloves, cover up with jewelry and other methods of shooting.
Three, the subject's posture, grooming
1, standing portrait: standing posture is one of the most common portrait photography posture, standing portrait can fully demonstrate the character body lines, the beauty of the posture of freedom, posture. In posing for a standing portrait should pay attention to the following points: A, the subject of a leg standing straight, the other leg is free to cross or slightly raised, standing straight a leg do not bend, raise a leg to keep the body flat and constant. Posing the legs and feet well is the prerequisite for posing the above body parts.B. The head, chest and buttocks of the subject are usually not in a straight line. Let the main line of the body form a curve or S line. C. The plane of the body formed by the head, chest and buttocks should not be in a plane. For example: when the chest block is positive, the face should be sideways, and for example: when the chest is sideways, the hips are turned positively to the front. d. The general pose of the standing posture is required to swing from the feet.
2, sitting portrait: sitting portrait relative to standing portrait limitations, but sitting can form a beautiful curve, but also helps to eliminate the subject's nervousness. Sitting with the camera into a 45-degree diagonal sitting as a benchmark, divided into diagonal side-to-sitting, back-to-sitting and side-to-sitting three kinds of back. The angle of the upper and lower torso can be categorized as a right angle...
This is just to say that you have to pose, take a good picture, mainly or the photographer's own keen insight and feeling, through the theme to be obtained, reasonable control of the depth of field, there will be good results. If you focus on highlighting the characters or shoot 3/4 body, and the top of the head to leave a small white space, the position of the body in the width of the photo 1/3 or 2/3, defocusing the background, there will be a good effect. Personal opinion, you can try.