User: The brand of "Fengshui" is mainly famous brands, which guarantees the quality of meals.

Every year on the 315 evening party, a number of takeaway merchants will be exposed to unlicensed business, operation is not standardized and so on, the disclosure of many facts let many people feel alarmed; and "abundant food" on the merchants to the well-known catering brand, especially some of the listed companies under the brand, the operation of standardized, of course, eat a lot of reassurance. The company's business is based on well-known restaurant brands, especially those owned by listed companies, which are standardized in their operations.

So, on the surface, "Feng Food" is a corporate food ordering platform created by SF Tongcheng for the enterprise group meal market to provide collective meals for enterprise employees.

But, Sunfeng really want to do is to use their advantages in distribution, channels, online operations, etc., through the differentiation of advantageous services, the next catering traffic entrance in their own hands, and on the U.S. group, hungry a moment and other takeaway platforms to form a substantial threat!

SF's strategy in the enterprise group meal market, the intention can be said to be deep!

What are the chances of success for "Fung Food"?

So, what are the chances of success for "Fung Food"?

First the good.

First of all, as I said earlier, SF has its own logistics, online operations and channel advantages, and can provide differentiated advantageous services, which is an important condition for "abundant food" to be successful.

Secondly, the domestic group meal market is too big, ambitious people who do not want to fight a piece of it?

Data show that in 2019, China's group meal market size has exceeded 1.5 trillion yuan, accounting for 33% of the 4.6 trillion share of food and beverage, this piece of the mountain is also known as the last "piece of virgin land" in the food and beverage market, because it is one of the smallest areas in all categories of the impact of the Internet, at the same time, it has also been maintaining a very high growth rate. At the same time, it has been maintaining a very high growth rate. Large scale, fast growth, no wonder it not only let a lot of catering people moved, even SF also want to try.

Moreover, the group meal market is the most profitable category, there is no one.

For any business, its ultimate dream is to realize the scale of operation: from a company to a number of companies, from a category to a number of categories, from an ordinary company to a listed company, from a domestic brand to an international brand ......, and in the group meal market, the scale of the operation is a kind of norm. For example, take a school cafeteria, all the students are your customers, even if the unit price of the product is not high, because the scale is large enough, a year down, as usual, will earn a lot of money.

On the bad side.

First of all, everyone knows that the group meal market to make money, but the average person really can not get this resource. For example, now the major schools have become a specific interest **** the same body, want to squeeze in very difficult, the enterprise group meal is also facing the same situation: both to persuade the enterprise staff, but also to take down the leadership of the enterprise, but also the property agreed to enter, the difficulty, is not generally big.

Secondly, in the field of corporate meals, SF is facing a lot of strong opponents.

In fact, as early as in the "abundant food" before, many takeaway platforms have long been attacked. For example, hungry has launched a national "enterprise group meal at ease to send", currently feeding restaurants reached more than 9,000; beauty group in Shenzhen, Shanghai, Beijing and other places to launch the "assured work meal" activities, has long been the brightest since the resumption of work of the enterprise! The "food" from these platforms want to bite away from the hands of a piece of enterprise group meal cake, and how easy it is to talk about?

Third, to do corporate meals need to overcome the difficulties than imagined much more.

On the one hand, the cost of corporate meals is a big investment, do not have a certain strength even the opportunity to enter; on the other hand, the actual number of consumers per day is not easy to estimate, it is very easy to cause a waste of resources, coupled with the enterprise in the ordering of food will also try to lower prices, it is difficult to achieve a balance of income and expenditure: which side of the problem, are likely to cause great losses.

So, for SF, the group meal market is both an opportunity and a big challenge.

Break through, or wait to be abandoned by the times!

But no matter how the result, Shunfeng did so excellent delivery run in to do takeaway, or give us a revelation: a person or a business or, absolutely can not themselves to the provisions of the death, but the need to continue to break through, to find new possibilities.

As with Huawei, SF's sense of security is very strong, so although SF has dominated the private courier field for many years in the position of "courier", but over the years, SF has been desperately "tossing" itself. "With their own: constantly breaking the boundaries, constantly looking for new growth space.

So we see, hey customer, shunfeng preferred, Feng food and other projects continue to appear, and constantly break through the express industry on its confinement.

If before this, SF City Express is still in the courier business within the depth of the expansion, then, from the "abundant food" project, you know SF, is no longer a traditional courier company.

As long as you don't break the law, you can do anything, anything you want to do well, this is a real cross-border robbery!

Jack Ma said that this is an era of cross-border robbery.

In the past two years, Arrow supermarkets have not been able to sell their chewing gum, not because of Yida, but because now people don't look at the gum on the shelves next to them when they are queuing up to check out, but rather, they brush the WeChat in their phones;

Years ago, Ikea successfully opened a restaurant in its own home furnishings supermarket, which turned out to be making more than 1 billion in annual sales in China, accounting for 10% of Ikea's entire marketing in China!

Remember: cross-border robbery era, to kill you, never your peers! Because people only see the lightning and thunder when the rainstorm falls, but never ask when it starts to cloudy! (This article was sourced from the Internet