Flagship stores must have their own brands, which are generally sold by manufacturers themselves; Enterprise stores can only sell one product, and this store can only sell the same brand;
Second, the requirements are different.
The flagship store is a mall store opened by the brand or the company itself; In the case of an enterprise store, a brand or company is authorized to open a store, which is equivalent to a first-class dealer or dealer and can only buy the same brand in the store;
Difference three. Different types.
Flagship store official; Official authorization of the store;
Difference 4. Different responsibilities.
The flagship store should be responsible for the brand or company; And enterprise stores should be responsible for the brand.
Bosideng was founded in 1976, focusing on down jackets for 45 years. Is the most advanced and largest brand down jacket manufacturer in China, with more than 20,000 employees. Mainly engaged in the development and management of own down jacket brands, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. Bosideng down jackets sell well in 72 countries, including the United States, France and Italy, and are worn by more than 200 million people around the world.
effectiveness
(1) Enthusiastic about public welfare and sincere help.
1998 65438+ 10/0, an earthquake measuring 6.2 on the Richter scale occurred in Zhangbei County, Zhangjiakou, Hebei Province. People in the disaster area put on Bosideng down jackets and were full of relief items from Jiangsu Kangbo Group.
In August, 1998, Bosideng down jacket with a value of/kloc-0.08 million yuan was donated to the flood-stricken areas in Songhua River and Yangtze River Basin.
In the spring of 2003, SARS was rampant. 14 On May 4th, Bosideng donated1080,000 yuan to Changshu Charity Federation.
On June 5438+ 10, 2003, Bosideng donated "Bosideng" and "Feixue" down jackets worth one million yuan to women and children in the disaster area of Shandong Province.
(2) Helping the poor and the poor, helping the disabled and helping the weak.
In May, 1996 donated 50,000 yuan to establish Kangbo Scholarship to support the development of local education.
1997 In late autumn, Bosideng donated money and materials worth100000 yuan to Jiangsu Communist Youth League Committee, and launched "send warm" activities in Yancheng, Huaiyin and Nanjing to help poor college students and poor households in poverty-stricken areas.
(3) Return to society and create harmony.
Zhuhai held an air show in 1998, which is an important exhibition to show the strength of China's space science and technology. Bosideng sponsored the air show, and the organizer named 16 light Haiyan aircraft "Bosideng". Wu Bangguo, Vice Premier of the State Council, who was watching the exhibition, came to Bosideng to shake hands with Gao Dekang and praised Gao Dekang for supporting the development of science and technology. Comrade Wu Bangguo praised Bosideng as "a good marriage between science and enterprise".
On May 6th, 2000, Kangbo Children's Folk Song Art Troupe was funded.