The combination of current hotspots is to take advantage of the fact that there is originally a focus on the topic of events, characters, vocabulary, etc. into the advertisers want to convey advertising information in order to form a rapid and effective dissemination. This kind of momentum is generally in order to "twice the effort with half the effort", although there is a suspicion of fish in troubled waters, but it is also a method. The reason why this situation exists, one is for the advertising effect, the formation of dissemination, another reason is that the public is now generally on the immediate hot spot of current events with a high degree of concern in the dissemination of the existence of such a demand, so both the advertising agency or advertisers will want to play this card. An example is when Liu Xiang retired from the race, Nike and other sports brands have to events for the appeal to play the emotional card. In fact, the pros and cons of such means should be half of it, there can be very good use, will be sublimated events, there are also painted tiger not anti-dog, in short, to become an outstanding advertising copywriter, not just will write a good sound good-looking text on the line. The actual advertising campaign is to be able to produce value. Advertisers advertising is to consumers to buy, after all, advertising copywriter is not a poet, although the need to have the temperament of the poet, but also to have the marketing mind ah. In recent years, whether it is a traditional enterprise's new media operation department, or the marketing department of the Internet company, the traffic is king has become a lot of managers practicing the quasi-stripe, but also become an irrefutable performance test. This kind of assessment only look at the data and results, can only force copywriters to exhaust the mind to trickery. Plagiarism hot + personal reviews of those who have it, copying the copy of those who have it, indiscriminately.