Haidilao's highest loss in the first half of the year may reach 297 million, and the former hot pot giant has also changed to online sales mode when he wants to break the game. Many people can see Haidilao when they brush short videos on some platforms, and they will also bring goods during the live broadcast. They can buy coupons for Haidilao directly from the Internet and then use them directly offline, which will be more favorable. It is precisely because some people have taken a fancy to the online preferential activities of Haidilao that they will pay orders online one after another. However, due to the epidemic, a series of other catering industries such as Haidilao will be greatly affected.

The reason for the three-year epidemic is that many people have reduced their chances of eating out after the outbreak, because the thought of eating out will easily increase their infection. It is absolutely impossible to spread the epidemic because of eating a meal. Once some people cause the epidemic to spread, they will also be severely punished. It is precisely because of these regulations that Haidilao hot pot will suffer huge losses, not only because of the epidemic, but also because hot pot restaurants can be seen everywhere in some places.

The competitive pressure of hot pot restaurants is very great, because many people will focus on the brand of hot pot bottom materials when eating hot pot, and most of them will think that Chongqing hot pot is the most authentic. However, comparing the hot pot in Haidilao with that in Chongqing, the taste of each other is completely different. Haidilao's hot pot is more suitable for southerners, and everyone can try to eat Haidilao hot pot. Because the hot pot in Haidilao is not so spicy, the bottom material of the hot pot in Chongqing brand will stimulate the taste buds more.

As a leading hot pot enterprise, in the process of transformation, we can only focus on what kind of people still like to eat Haidilao. Most people like to go to Haidilao, and they only value the service items of Haidilao, so they will feel that celebrating their birthdays in Haidilao is particularly festive. What you can't feel in other restaurants, only by serving every customer with your heart will customers go to Haidilao to eat hot pot again and again.