1 Basic Overview
The so-called advertising design refers to this intermediate process from creativity to production. Advertising design is a combined arrangement of the five elements of the theme of the advertisement, creativity, language and text, image, backing and other components. The ultimate purpose of advertising design[1] is to achieve the purpose of attracting attention through advertising.
2 Forms of Expression
Advertising design 1) advertising is a communication tool is a commodity information, by the production or operation of this commodity (advertiser) to a group of users and consumers;
2) advertising public service ads (free) and commercial ads (paid);
3) advertising communication activities with a persuasive nature;
4) ads are not only a means of communication, but also a means of communication, which can be used for the purpose of attracting attention. persuasive;
4) advertising is purposeful, planned and continuous;
5) advertising is not only beneficial to the advertiser, but also to the target object, which can make users and consumers get useful information.
3 Basic criteria
Impact (impact)
Measured from the point of view of visual performance, the visual effect is to attract readers and use their own language to convey the product's points of interest, a successful print advertisement should have a very strong attraction on the screen, the scientific use of color, a reasonable combination of the accurate use of pictures and attractive.
Information
A successful print advertisement accurately conveys the key points of interest through simple, clear and concise information. The information should systematically incorporate the consumer's needs, interests, and support points.
Image (brand image)
Measured from the height of the brand's positioning strategy, a successful print advertisement should be in line with a stable, unified brand personality and brand positioning strategy; different versions of advertisements under the same publicity theme should be able to maintain consistency in the style of creation and overall performance.
4 Design Forms
4.1 Street Signs
From the beginning of the development of street signs to the present day, its media characteristics have always been consistent. It is characterized by being set up in the downtown area, the better the location, the more pedestrians, and thus the stronger the effect produced by the advertisement. Therefore, the specific environment of the road sign is the road, and its object is the pedestrians in the dynamic, so the road sign screen is mostly in the form of graphics, eye-catching picture, concise text, so that people can understand at a glance, with the impression of capturing the fast visual effect. Now the development trend of street sign advertising is gradually used in computer design printing (or computer direct printing), the picture is eye-catching and realistic, three-dimensional sense of strong, reproduced the charm of the goods, to establish the goods (brand) of the city's image of the most effective, and posting transfer convenient. The materials used are also rainproof, sunscreen function.
4.2 Neon Advertising
Neon is one of the main forms of light advertising in outdoor advertising, which is characterized by the use of new technology, new means, new materials, in the form of light, color, dynamic and other characteristics to attract the attention of the audience, thereby increasing the acceptance rate of information. Neon advertising is generally set in the city's highest point, building roofs and store fronts and other eye-catching location. It not only plays the role of street advertisement and signboard advertisement during the day, but also embellishes the city night scene at night with its bright and colorful colors.
4.3 Public **** transportation ads
Public **** transportation ads such as car and boat ads are one of the more used media in outdoor advertising, and their role in conveying information cannot be ignored. Advertisers can use this type of advertising to the public repeatedly pass information, so it is a high-frequency mobile advertising medium. Especially public **** transportation vehicles to and from the main streets in the city center, advertising on both sides of the vehicle or the front and rear of the vehicle, covering a wide range of advertising effect is particularly strong. Most of this type of outdoor advertising is still using the traditional form of paint painting, combined with part of the computer printing and mounting methods.
4.4 Light box advertising
Light box advertising, lamp post, tower advertising, street clock advertising and bus shelter advertising media features are the use of light to light up the lamps, stickers, flexible materials, forming a single, double, triple or quadruple sided light advertising. This kind of advertisement has a beautiful appearance, simple picture and good visual effect.
5. Banner ads
6. Button ads
7. Floating ads
8. Vertical ads
9. Popup ads
10. Idle time popup ads
Advertising design includes all forms of advertising: 2D ads, 3D ads, media ads, display ads and so on. There are many forms of advertising.
Through the press, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms, in the Chinese people's **** and the country published, set, posted advertisements. Specifically include:
(a) the use of newspapers, periodicals, books, directories, etc. to publish advertisements;
(b) the use of radio, television, film, video, slides, etc. to broadcast advertisements;
(c) the use of streets, plazas, airports, stations, terminals, etc., the buildings or space set street signs, neon signs, electronic display boards, windows, light boxes, wall advertisements;
(D) the use of theaters, stadiums (galleries), cultural centers, exhibition halls, hotels, restaurants, amusement parks, shopping malls and other places inside and outside the setting, posting of advertisements;
(E) the use of vehicles, boats, airplanes and other means of transportation to set, draw, post advertisements; advertisement
(F) mailed through the postal service of all kinds of advertising and publicity materials;
(VII) the use of gifts of physical objects Advertising;
(h) the use of Internet Email, BANNER, etc. for advertising, a kind of database marketing
(ix) call centers, a kind of database marketing
(j) the use of newsletters (*** s), MMS advertising, a kind of database marketing
(xi) the use of other media and formats Publication, setting and posting of advertisements.
(xii) Nowadays, people still use verbal advertisements
5 Basic Classification
5.1 Classification according to the medium of communication
1. Printed advertisements: Printed advertisements and printed advertisements are included. Printed advertisements include newspaper advertisements, magazine advertisements, book advertisements, billboard advertisements, flyer advertisements, product catalogs and organization profiles. Printed ads have wall ads, street sign ads, tool ads, package ads, calendar ads.
2. Electronic advertising: radio advertising, television advertising, movie advertising, computer network advertising, electronic display screen advertising, neon advertising.
3. Entity advertising: mainly including physical advertising, window advertising, gift advertising and so on.
5.2 Classification according to the location of the advertisement
1. Sales site advertisement: refers to the advertisement set inside and outside the sales place. Including window advertising, shelf display advertising, indoor and outdoor banner advertising, cartoon advertising, giant product advertising.
2. Non-sales site advertising: refers to all forms of advertising that exist outside the sales site.
5.3 Classification according to the content of the advertisement
1. Commercial advertisement: commercial advertisement is the most common form of advertisement, and it is the key object of the theoretical study of advertising. Commercial advertising to promote goods for the purpose of providing consumers with commodity information-based advertising.
2. Cultural advertising: to disseminate science, culture, education, sports, news and publications as the content of the advertisement.
3. Social advertising: advertising that provides social services. For example: social welfare, health care, social insurance, and marriage, searching for people, lost, job recruitment, housing transfer.
4. *** Announcement: refers to the announcement released by the *** department, also has the role of advertising. For example: public security, transportation, court, finance, tax, industry and commerce, health and other departments released the announcement of information.
5.4 Classification according to the purpose of advertisement
1. Product advertisement: Introducing the characteristics of the product to the consumers, directly promoting the product, and aiming at opening up sales and increasing the market share of the advertisement.
2 public **** relations advertising: refers to the purpose of establishing a good social image of the organization, so that the public to increase confidence in the organization, in order to establish the organization's reputation advertising.
5.5 Classification of advertisements according to their forms of expression
1. Picture advertisements: mainly including photographic advertisements and infomercials. The performance is realistic and creative forms.
2. Text ads: refers to the form of ads to express the content of the word creativity. Textual ads can give people an image and association.
3. Performance advertising: refers to the use of various forms of performing arts, through the performer's artistic rendering to achieve the advertising purposes of advertising forms.
4. Sayings advertising: refers to the use of language arts and techniques to influence the public form of advertising. Most forms of advertising is impossible not to use the language of lobbying, focusing on the promotion of enterprises or products in a certain aspect, or even a certain point of the characteristics of the specific scope of the use of hyperbole for advertising rendering.
5. Comprehensive advertising: This is a combination of several forms of advertising expression to make up for the lack of a single art form of advertising.
5.6 According to the stage of advertising classification
1. Advocacy advertising: also known as the beginning of advertising, the purpose is to open up the market for a new type of product sales or a new concept of the introduction of people. This kind of advertisement focuses on making people aware.
2. Competitive advertising: also known as comparative advertising, is by comparing their own products with others, so as to show the advantages of their own products, so that the public selective subscription. This kind of advertisement focuses on highlighting the difference of their own goods. Many countries have restrictions on comparative advertising in their advertising legislation.
3. Tip ads: also known as reminder ads and memo ads, refers to the fact that after the sales of commodities have reached a certain stage, the commodities have become familiar to the public, and the names of the commodities are often given to the public to promote the sales of commodities.
In addition to the above classification, there are many other ways to categorize advertisements. For example, according to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; according to the advertising effect of fast and slow, advertising can be divided into timeliness advertising and delayed advertising; according to the impact of advertising on the public, advertising can be divided into impression advertising, illustrative ads and emotional appeal advertising; according to the target object of the advertisement, the advertisement can be divided into: children, young people, women, high-income class, the salaried class of advertising; according to the advertisement in the dissemination of time, advertising can be divided into: children, young people, women, high-income class, the salaried class of Advertising; according to the advertising requirements in the dissemination time, advertising can be divided into timing advertising, long-term advertising and short-term advertising and so on.
5.7 How to do a good job in advertising design
When you receive a job, please refer to the following steps:
1, what do you want to do?
2. What do you want to achieve?
3, how do you want to do to achieve this purpose?
4. What kind of creativity do you want to use to reinforce this purpose?
5. What design do you use to express your creativity?
6. What kind of typography do you use to support your creativity?
(These six steps before the completion of the computer, do not turn on the computer, with the most scribbling the simplest lines to think) What is a "full" design? What is a "full" design? "Full" doesn't mean that it fills up a page.
Every design must contain an idea, supported by a "product identity", a "target audience" and a "selling point". The whole design around its development, unity and a center, interlocking, from shallow to deep or deepen shallow, step by step, regular, rhythmic, focused, not lose a "full" design.
Most designs are composed of two parts: the image and the copy. It's important to understand the copy and read it thoroughly before you begin the next step. This is because the best result you can achieve (as far as the design itself is concerned) is to combine the image and the copy perfectly. Only in this way can not make the purpose of the advertisement deviation
not make the content of the copy deterioration, play inch "word" inch of the original flavor of the advertisement copy. Advertising does not allow you to have any waste (expensive).
What is the design disconnect (typography)?
A good typography doesn't leave any one element alone. As an analogy: if a good layout based on the removal of the bottom (paper), move up and down the main elements of the layout, will be greatly driven to the other elements, they are all interrelated, each other's role. This also explains why modifying any one element of the design will adjust the other elements accordingly. The design is very strict, and there is no room for sloppiness.
5.8 Dissemination
Advertisements are published, set up, or posted within the territory of the People's Republic of China*** and the State of China through the medium or form of websites, newspapers, radio, television, movies, street signs, windows, printed materials, neon signs, and so on. Specifically:
(a) the use of websites, newspapers, periodicals, books, directories, etc. to publish advertisements;
(b) the use of radio, television, film, video, slides, etc. to broadcast advertisements;
(c) the use of streets, plazas, airports, stations, terminals, etc., the buildings or spaces set street signs, neon lights, electronic display boards, windows, light boxes, walls and other advertising;
(D) the use of theaters, stadiums (galleries), cultural centers, exhibition halls, hotels, restaurants, amusement parks, shopping malls and other places inside and outside the set, posting advertisements;
(E) the use of vehicles, boats, airplanes and other means of transportation set, drawing, posting advertisements;
(F) through the post office to send all kinds of advertising and promotional materials;
(VII) the use of gifts of kind Advertising;
(viii) the use of other media and forms of publication, setting, posting advertisements.
5.9 Creativity
Advertising design with China's sustained rapid economic growth, market competition is increasingly expanding, competition is constantly upgrading, the business war has begun to enter the period of "intellectual" war, advertising from the previous so-called "media war", Advertising has also risen from the so-called "media war" and "input war" to the competition of advertising creativity, and the word "Creative" has become the most popular word in China's advertising industry. "Creative" in English means "creativity", which means to create, establish, cause. "Creativity" is literally understood as "the meaning of creating an image", and from this level of excavation, advertising creativity is an artistic conceptualization activity between advertising planning and advertising performance production. That is, according to the advertising theme, after careful thinking and planning, the use of artistic means, the mastery of the material for creative combination, in order to shape an image of the process. In short, that is, the imagery of the advertising theme idea.
In order to better understand the "advertising creativity", it is necessary to do a little explanation of the idea, imagery, appearance, mood.
Advertising design "idea" refers to ideas and thoughts, in artistic creation, the idea is the work to express the ideas and views, is the core of the content of the work. In advertisement creation and design, the idea is the theme of the advertisement, which refers to the idea that the advertisement should be illustrated in order to achieve a specific purpose. It is an intangible, conceptual thing that must be expressed with the help of a certain tangible thing. Any artistic activity must have two elements: one is the objective thing itself, the object of artistic expression; two is to express the image of the objective thing, it is the means of artistic expression. The conceptualization activity that organically links the two together is creativity. In the process of artistic expression, the choice of image is very important, because it is the symbol that conveys the information of objective things. On the one hand, it must accurately reflect the essential characteristics of the thing being expressed, and on the other hand, it must be understood and accepted by the public. At the same time, the novelty of the image is also important. In advertising creative activities, the creator should also try to find the appropriate artistic image to express the advertising theme idea if the artistic image selection is not successful, it can not be conveyed through the idea to *** feel sorry for the color and persuade consumers.
In line with the idea of advertising creators can be used to express the objective image of the characteristics of goods and services, when it is not used as a specific form of expression is called the appearance. Representation should generally be more familiar to the audience of the advertisement, and preferably has been generally defined in real life, can stimulate a certain **** the same associations with the objective image.
In people's minds after the formation of the appearance of the creator's feelings, emotional experience and understanding of the role, penetration into the subjective emotions, emotions of a certain meaning, after a certain association, exaggeration, concentration, distortion and deformation, the formation of the transformation into an image.
Once an image is transformed into an image, it has a specific meaning and subjective color, the degree of reflection of the image of the objective and the creator's idea is different, and its ability to trigger the feeling of the audience will be different. Imagery to reflect the style and degree of objective things that is the mood. That is, the imagery can achieve the realm. Context is an important command to measure the quality of the work of art.
5.10 Principles
The principle of originality of advertising creativity. The so-called principle of originality means that advertising ideas should not follow the old rules and regulations, but should be brave and good at innovation and a unique way. Original advertising ideas have the greatest psychological breakthrough effect. The novelty of being different is eye-catching, and its distinctive charm triggers people's interest, leaving a deep impression in the audience's mind. This series of psychological processes is in line with the goal of the psychological ladder of advertising communication.
The principle of effectiveness of advertising creativity. Originality is the first principle of advertising creativity, but originality is not the goal. Whether an advertising idea can achieve the purpose of promotion basically depends on the efficiency of the advertising message, which is the principle of effectiveness of advertising ideas, including comprehensibility and relevance. Comprehensibility means that it is easy to be accepted by a wide range of audiences. When creating advertisements, we should be good at optimizing the combination of various information and symbol elements, so as to make them moderately novel and original. The key is to find the best combination between "novelty" and "comprehensibility". The key is to find the best combination between "novelty" and "comprehensibility". The relevance refers to the combination of imagery in the advertising idea and the memory of the advertising theme content.
5.11 Idea
The advertising campaign of an advertising design company is based on the masses as objects. The masses will be attracted by a good advertising idea and will remember it for a long time. Therefore, enterprises and advertising planners in the planning of advertising strategy, first of all, from the masses of living habits, national consciousness, education level, civilization awareness, emotional feelings and likes and dislikes, etc. to make analysis and understanding. Don't just focus on the psychology of a small group of consumers, and overly accommodate their preferences (except in special cases), while neglecting to convey creative ideas to the majority of the masses, which today are the customers of all kinds of different enterprises. So a good advertising ideas, will make people appreciate, in the role of appreciation led to emotional high moments, human concepts and feelings and ideas, will be with the appreciation of the things *** Ming fit, the original subjective and prejudice, will be in a short moment by this spiritual phenomenon dominated. This phenomenon, in your rare with the most admired characters, it is easy to show.
In fact, a lot of times consumers are ambivalent, and sometimes they don't know why they buy things. Can not deny the fact that the shopping behavior itself is a spiritual phenomenon, an emotional outlet and enjoyment! Advertising ideas creator, if you understand this, the integration, flexible use, regardless of where they are, as long as they contribute to life, from the crowd to carefully observe, keen to capture, good advertising ideas will stand out, an endless source, inexhaustible, inexhaustible.
Sometimes, outstanding creativity is a kind of karma, a flash of light, the idea will become. On the other hand, even if you think about it day and night, scratch your head, but not yet available, the enterprise should have a unique talent, know to identify the good and the bad. Don't think that if you do everything a few times, you will be able to pick and choose. Often creative inspiration, such as the battlefield, to be a drum, only for the best. Every see some good ideas program, the person in charge of the failure to seize the opportunity, but also continue to make strong modifications, adding to the snake, wasting time, hindering the production, can be said to have committed a major military taboo, and then decline, break and exhaustion carry on! Here to add a point, so as not to become misleading, here emphasize the creativity, is to create a person fully prepared beforehand, to the spirit of thinking mature, emotional suddenly touched some kind of factors, touching the inspiration and ideas.
A good advertising slogan is a successful element of advertising. Meaningful advertising slogan, can be a double entendre, one side brings out the image of the enterprise, one side emphasizes the advantages of the product, Hong Kong Vitasoy: "Vitasoy - point only soda simple", can be said to have become famous in the world know, over the years, the corporate image is distinctive, in-depth people's hearts, rely on the success of this slogan is always new and charm of the advertisement.
Advertising design an advertisement to design beautiful, meaningful, effective, a household name, is not an easy task. Depends on the attitude of cooperation between the enterprise and the advertising planning agency, can communicate frankly, trust each other, remove the artificial factors caused by the diaphragm, get **** knowledge. Enterprises should provide accurate information, and even some of the secrets of business. As the saying goes, if you know yourself and know your enemy, you will win a hundred battles. Of course, in the end, it depends on the talent of the ad creator.
A good idea advertisement doesn't have to be novelty for the sake of novelty and pretense. A good idea can sometimes be very simple, sincere, friendly, not exaggerated, then call people to believe, success. Remember more than 10 years ago, the United States has a small car rental company newspaper ads, the picture has a big fish, a small fish, small fish is about to be swallowed by the big fish chase and, at this time, the small fish turned back to face the readers, very confident and sincere, said: "The big fish ate the small fish, this is a common thing, but as a small fish I will do my best to fight, loyal service, in order to fight for the opportunity to survive, please support you! Will you please support me? I will not let you down". The advertisement was very successful and the business grew bigger and bigger. The idea of this advertisement became a classic because it made full use of human sympathy and the psychology of supporting the weak. Advertisers need to understand the psychology of the masses, good use of the plot, see the right only a slight hit, can be successful.
The strategy of advertising sometimes takes a long time to achieve. Don't be discouraged by the lack of response to the first ad, because it may be deployed for the second ad, which will create a shock.
The idea of advertising design is a philosophy of human communication. It will change with the needs of the times, there is no fixed form and law, established learning and methods, only for reference and reference.
Advertising design
From the technical level of classification: graphic, three-dimensional, film and television
From the nature of the industry classification: outdoor, media, indoor ......
---- ---------- -------
Briefly, the technical classification:
Graphic: Adobe Photoshop / Adobe Illustrator / CorelDRAW X4
3D: AutoCAD / Autodesk Softimage 2011 / 3ds maxs / maya /sketchup /banzai3d
Film and TV: Adobe Premiere Pro / Adobe After Effects / Adobe Audition / Adobe Flash
Website: Adobe Dreamweaver / Adobe firework
What is advertising design and airbrush?Advertising design is understood as a comprehensive hard advertising business, printed posters, leaflets, or mainly picture-based creative, outdoor car body advertising, outdoor advertising, etc. are considered.
Inkjet painting mostly refers to outdoor production, display boards, banners, easy to pull the treasure and other outdoor type of picture output.
What is the advertising design concept how to write advertising design concept
Do advertising design, first, familiar with everything, that is, familiar with all the design-related subjects, to do with the hand to use, second, forget everything, forget what you have done before to shape the big boundaries of your big thinking big all the idea of the anti-open thinking to think, to do, as for the most basic work of some of the skills, you can From any point of view to analyze, there is no right and wrong points, the key is such as and to meet the customer, something designed to be good is useless, the key is that you have to have a can convince the customer big reason. Advertising is the product of the development of commodity economy. Ever since human beings have exchanged goods and commodities, and there are customers and markets, there have been advertising activities. Advertising is simply explained as "spreading the word", and its purpose is to solicit customers, communicate between production and consumption, and make the supply and demand channels more open. Print advertisement design is one of the most common and widely publicized forms of advertising. The concept of advertising design requires advertisers, readers, and consumer groups. From these three aspects, the design can reach a distinctive strong, impressive, simple and easy to understand.
What is advertising practice?What is advertising practice?
What is advertising practice?
Advertising Design
Employment direction well ~~~~~~
Of course, is to open an advertising company
What is the advertising design of the airbrushOperation of the airbrush personnel, you need to master a simple computer knowledge of the airbrush software will be given the time to study the design of the designers to do a good job of the picture arranged into the airbrush software, the start of the airbrush. Familiarity with different airbrush materials and the operation of different airbrush is the basis. Bigger airbrush company airbrush artist is the implementation of the 3-shift work and rest time, smaller airbrush company (only spray adhesive backing, photographic paper, light film) is the design with the operation of the airbrush, not afraid of tiredness to learn more about the knowledge of the airbrush, it is best to have more contact with the design of the contact, do not just look at the airbrush.
What is the advertising designer certificateis not the graphic designer's certificate? I have, the training school and the Labor Bureau is qualified to issue this certificate. My on is issued jointly by the labor bureau and the training school.
What is computer advertising design and computer advertising designComputer advertising design and computer advertising design is a concept. The main use of six softwares.
One, Illustrator.
Adobe illustrator is an industry-standard vector illustration softwares applied to publishing, multimedia and online shadowing, as a very good vector graphic processing tool, Adobe Illustrator is widely used in printing and publishing, posters and book layout, professional illustration, Adobe Illustrator is widely used in print publishing, poster and book layout, professional illustration, multimedia image processing and Internet page production, etc. It can also provide high precision and control for line drawings, and is suitable for the production of any small design to large-scale complex projects.
Second, Photoshop.
Adobe Photoshop, referred to as "PS", is an image processing software developed and distributed by Adobe Systems.
Photoshop mainly deals with digital images composed of pixels. Using its many editing and drawing tools, you can effectively edit images. ps has many features that are involved in all aspects of imaging, graphics, text, video, and publishing.
In 2003, Adobe Photoshop 8 was renamed to Adobe Photoshop CS. in July 2013, Adobe introduced a new version of Photoshop CC, since then, Photoshop CS6, the last version of the Adobe CS series, was replaced by the new CC series.
As of December 2016 Adobe PhotoshopCC 2017 is the latest version in the market.
Adobe supports Windows, Android, and Mac OS, but Linux users can use Wine to execute Photoshop.
Functionally, the software can be divided into image editing, image compositing, color grading, and functional color effects. Image editing is the basis of image processing, you can do a variety of image transformations such as zoom in, zoom out, rotate, tilt, image, perspective, etc.; can also be copied, remove the spots, repair, modify the image of the damage.
Image synthesis is to synthesize several images into a complete image that conveys a clear meaning through layer manipulation and tool application, which is a must for art design; the drawing tools provided by the software allow for a good blend of foreign images and creativity.
The color grading system allows you to quickly and easily adjust the color of the image for shading and color casting, and to switch between different colors to meet the needs of different applications such as web design, printing, multimedia, etc.
Advanced Motion Graphics is a powerful tool that allows you to create a complete image that conveys clear meaning.
The special effects production in the software is mainly done by the integrated application of filters, channels and tools. Including the image of the special effects of creative and special effects of the production of words, such as oil painting, relief, plaster painting, drawing and other commonly used traditional art skills can be accomplished by the soft effects.
Third, InDesign.
InDesign software is located in the field of professional publishing design software, is oriented towards the company's new platform for professional publishing programs, released on September 1, 1999 by Adobe. It is based on a new open object-oriented system that allows for a high degree of extensibility, and also establishes a core of third-party developers and system integrators who can provide customized magazine, advertising design, catalog, retailer design studio, and newspaper publishing solutions. Plug-in support is available.
Fourth, Macromedia Flash,
abbreviated as Flash, later merged by Adobe, now known as Adobe Flash, is a two-dimensional animation software designed by the U.S. Macromedia. It usually includes Macromedia Flash, for designing and editing Flash files, and Adobe FlashPlayer, for playing Flash files.
V. Dreamweaver.
Adobe Dreamweaver, referred to as "DW", the Chinese name "Dream Weaver", is the United States MACROMEDIA developed a set of web page production and management of the site in one of the WYSIWYG web page editor! DW is the first set of visual web development tools specially developed for professional web designers, using which they can easily create dynamic web pages across platforms and across browsers.
Macromedia was founded in 1992 and acquired by Adobe in 2005.
Adobe Dreamweaver uses a WYSIWYG interface and also features HTML (an application of the Standard Generalized Markup Language) editing. It is available for Mac and Windows. With the acquisition of Macromedia by Adobe, Adobe also began to plan the development of Linux version of Dreamweaver. Since the MX version, Dreamweaver has used Opera's layout engine "Presto" for page previews.
Six, Fireworks.
Adobe launched a web graphics software, software can accelerate Web design and development, is an ideal tool to build and optimize Web images and rapid construction of Web sites and Web interface prototypes. Fireworks not only offers the flexibility to edit vector and bitmap images, but also provides a common library of pre-built resources and time-saving integration with Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, and Adobe Flash software. Quickly transform designs into models in Fireworks or utilize other resources from Illustrator, Photoshop, and Flash. Then drop them directly into Dreamweaver for easy development and deployment.
I hope I've helped clear up some of your confusion.
What is advertising? What principles should be followed in advertising designA. Meaning:
1, advertising, that is, the meaning of widely publicized. Advertising is in order to a particular need, through a certain form of media, openly and widely to the public means of publicity to convey information.
2, advertising has a broad and narrow sense, broad advertising, including non-economic advertising and economic advertising. Non-economic advertising refers to the purpose of not for profit advertising, also known as effect advertising, such as *** administrative departments, social institutions and even individuals of various announcements, announcements, announcements, etc.; narrow advertising refers only to economic advertising, also known as commercial advertising, refers to the purpose of profit-making advertising, enterprises to occupy the market, promote products, provide an important form of labor, the main purpose of expanding the economic benefits.
Second, the principle:
1, Impact (impact)
Measured from the point of view of visual performance, the visual effect is to attract readers and use their own language to convey the product's point of interest, a successful print advertisement should have a very strong attraction on the screen, the scientific use of color, reasonable collocation, and the accurate use of the picture and attractive.
2, Information (information content)
A successful print advertisement is to accurately convey the points of interest through simple, clear and concise information content. Advertising information content should be able to systematically integrate consumer demand points, points of interest and support points and other communication elements.
3, Image (brand image)
Measured from the height of the brand positioning strategy, a successful print advertisement should be in line with the stable, unified brand personality and brand positioning strategy; in the different versions of the advertisement under the same publicity theme, the style of its creative expression and overall performance should be able to maintain consistency and coherence.
What principles should be followed in the design of advertising words:
1, ? Title, summary and table of contents 2. Background and environmental analysis 3. Media plan details and descriptions 4. ? Media flow chart