1, the image of the main color style
The traditional psychological reflection of color becomes the image of the color in the package decoration, but also the people's understanding of the image of the style of the color reference. For example, the hospital's white, green post office, fire trucks, red, etc., has also become an industry-specific representative of the color. Different colors to the human physiological and psychological feelings caused by different, the following is the introduction of several major colors in people's minds the image of style.
(1) Red
Red is a strong *** color, also known as the color of excitement. It has a sense of imminence, a sense of expansion, can give a person a warm and cheerful feeling, resulting in exciting and enthusiastic scenes. So it is more suitable for entertainment places, but because of the long time exposure to red will make people feel fatigue, so it is not suitable for large area use in the rest space. Red and white, black, light yellow and golden yellow is more harmonious. Red color brings specific associations of flame, red flag, blood, apple and sun, etc.; abstract associations of enthusiasm, liveliness, festivity, vitality, boldness, warmth, prosperity, danger and power, etc.; dietary associations of thick and sweet and sour, hot and spicy. A coffee shop surrounded by a dark background, with red light casting, on the wall and the floor to form a red halo, the whole space appears dark, quiet, and has a *** sense, resulting in a unique atmosphere and mood.
(2) Orange
Orange is also a kind of excitement color, expansion color, giving a person a warm and joyful feeling. Its visual role is between red and yellow, representing a lively, lively, magnificent image style. Because many ripe fruits are this color, orange also makes people have an appetite, so orange is very suitable for dining space. And with a higher brightness of the orange visual effect is better, very suitable as an accent color, and white, black, brown with can produce wonderful results. Orange is specifically associated with carrots, autumn leaves, oranges, persimmons, etc.; abstract associations for the light, happy, healthy, harmonious, gorgeous, masculine and warm, etc.; diet associations can induce appetite.
(3) Yellow
Yellow is the most eye-catching and brightest color in nature. China's ancient emperor's clothing, palaces and Buddhist temples are often used first in yellow, giving people a noble, magnificent feeling. And weak yellow due to can cause bright, light and warm feeling, visual effect is better, in the restaurant is also often used. Yellow is better suited with colors such as white, brown and green. Yellow is specifically associated with sunflowers, lights, rice ears, lemons, dead leaves, bananas, etc.; abstractly associated with gorgeous, light, sharp, noble, brilliant, bright, pleasant, hopeful, etc.; dietary associations for the fragrance.
(4) Green
Green is the color of nature, reminiscent of life, youth, health and eternity, meaning nature and growth, a symbol of peace and security. Light green is easier to reconcile with other colors, dark green is suitable for curtains and carpets. Green and golden yellow, white with look serene and elegant. Green specific associations for the forest, grasslands, vegetables, green hills, leaves, spring, etc.; abstract associations for cool, clean, quiet, life, peace, fresh, youth, etc.; dietary associations for fresh, light, natural.
(5) Blue (cyan) color
Blue is a cold color, with a sense of contraction and retreat. Blue is the color of the sky and the sea, can give people open, quiet, cool, deep feeling. Light blue is suitable for better lighting indoor walls or office walls. Dark blue is more depressing, should not be used in large areas, usually only for the ground. Blue is very harmonious with white. Blue specific associations for the sky, the sea; abstract associations to calm, sensible, gentle, soft, young, lonely, gloomy, ideal, serene, eternal, etc.; blue color to bring people's dietary associations is negative, so that people feel not food. A restaurant using blue light projection, so that the whole between enveloped in a hazy light blue, so that people are like being in the deep ocean, giving people a sense of floating.
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Question 2: Psychology what color is the most attractive Surely Chinese red, red is the most *** human eye and nerve color
Question 3: What color attracts people? The color of the storefront and the store business theme to match each other well only. The main color and accompanying colors can be set with the owner's preferences, so that people look and feel comfortable is very good. Also depends on the style of the store. For example, clothing stores and coffee shops are different colors and styles of clothing stores can be used in the basic colors plus the color of the light can be stylish, simple, warm, fresh and so on, but the coffee shop is still classic, fashion, nostalgia, etc. The range of color choices is relatively small If you want to rely on the color to attract people to enter the door boldly with solid colors (that is, a single color), the use of large areas of the glittering effect will be very good. However, if you want customers to return to the service and quality
Question 4: What color is the most eye-catching? Cold colors are basically blue, warm colors are basically red and yellow, green, purple, black and other neutral colors to do the logo with the opposite color of the color can attract the eye Anti-color is to be paired together with the discordant colors, such as red and green, red and blue, yellow and purple Dan. Using neutral colors to separate the opposite color can hit the beauty of attracting the eye
Question 5: What is the most attractive color most attractive color matching is what color matching a color matching in China
"Color matching" consulting this concept in the late 20th century began to be imported into China, for the most part, the Chinese only dare to wear black, white, grey, blue, blue, white, yellow, green and purple. For most Chinese people only dare to wear black, white, gray, blue, this is undoubtedly a big surprise. In the past ten years, "color matching" consulting has been popular in China, and has played an important role in guiding people's dressing, promoting the new marketing of commercial enterprises, improving the level of urban and architectural color planning, and improving the visual environment of the whole society.
Second, color matching in the world
"Color matching" consultation in some developed countries in the world has been quite mature, in fact, as early as 30 years ago, there has been a set of scientific methods to make you very clear about how the color should be selected and matched - - Carlo in the United States in 1974, the United States of America in 1974, how to choose and match the color. -In 1974, the American Carol Jackson published the theory of the four seasons of color. Ms. Jackson published the theory of the four seasons of color in 1974, in 1983, the British Mary? Ms. Spillane in the original four seasons on the basis of the three major attributes of color warm and cold, brightness, purity and other interrelationships between the four seasons expanded to twelve seasons, thus completely solving the problem of the division of the human color seasons, so that people are more convenient to the use of color, choice is more concise, the scope of the broader. Now, there are nearly 400,000 "color matching" designers in Japan; color design companies in Britain, the United States and other countries have a group of specialized color designers, and professional "color matching" designers are active in various industries, such as circulation, architectural and environmental planning, interior design, advertising and clothing design. The color matching designers are active in various industries such as circulation, architecture and environment planning, interior design, advertisement and clothing design, etc.
Third, the principle of color matching
1) Hue color matching: refers to the same nature (warm and cold tones, brightness, brightness) of the colors together, the more the better, at least three hues or more. For example, the same brightness of red, yellow, blue together. Nature's rainbow is a very good tone color matching.
2) Approximate color matching: choose adjacent or similar hues to match. This color matching because it contains the three primary colors in a **** the same color, so it is very coordinated. Because the hue is close, so it is also more stable, if it is a single hue of the intensity of the match is known as homochromatic color matching. Colorful match: purple with green, purple with orange, green with orange.
3) progressive color matching: according to the hue, brightness, vividness, one of the three elements of the degree of high and low sequential arrangement of colors. Characterized by even if the tone is calm, but also very eye-catching, especially the hue and brightness of the progressive color matching. Rainbow is both hue color matching, also belongs to the progressive color matching.
4) Contrast color matching: match with the contrast of hue, brightness or vividness, with distinctive strength and weakness. Among them, the brightness of the contrast gives a bright and clear impression, it can be said that as long as there is a brightness contrast, color matching will not be too failed. For example, red with green, yellow with purple, blue with orange.
5) Single focus color matching: let the two colors form an area of great contrast. "A little red among the green bushes" is a kind of single-emphasis color scheme. In fact, the single focus of color matching is also a contrast, equivalent to a color as a base, another color as a graphic.
6) Separation of color: If two colors are close, it does not look clear, you can rely on the contrasting color added between the two colors, to increase the intensity, the overall effect will be very coordinated. The simplest to join the color is colorless colors and neutral colors such as beige.
7) Night color matching: Technically this is not really a color matching technique, but it is useful. High brightness or bright cool colors paired with low brightness warm colors is called night color matching or shadow color matching. It is characterized as mysterious, distant, exotic and ethnic. For example: eider color with burgundy wine red, emerald turquoise green with black brown.
We usually buy clothing, lipstick, eyeshadow often find that some colors will make themselves beautiful some, while some colors with the unspeakable ugly. Because we do not know which colors are suitable for themselves, in order to be safe, have no choice but to use the most conservative colors, such as black clothes, shoes, bags, coffee lipstick and eye shadow, etc., but in fact, these are mistaken for "insurance" color is largely the most insecure, in terms of the skin color of the people of southern China, most people need to Avoid coffee-colored clothing and makeup, because it will make the already dull face more and more dark, look haggard.
There are many people face colorful clothing, simply do not know where to start, just blindly see what to try what, the results of shopping this originally very casual and enjoyable things become very tiring, try on less than ten sets of clothes, you are distracted, but also no idea, and finally decided to buy, back home is likely to wear not one or two times do not think it is not good, and will always be left in a corner, into an expensive piece of trash. expensive trash. And you still worry about what to wear when you go out every day, and your closet is always short of one piece of clothing. With clothes and to match what shoes, what bag, what jewelry, glasses, watches and difficult; see people dyed hair, they also go to dye their hair, the results out of the color let you big ...... >>
Question 6: What color attracts the most attention? Pink
Question 7: What colors attract attention Red, blue, yellow, black, green!
General attention to match: which color to do the base color, which color to do the font color to match, you can attract people's eyes. Instead of going alone to ask which color can be striking!
White letters on a red background!
Black letters on a yellow background! (This one is very striking.)
Yellow on a black background!
Black on white!
Green on black!
White on green!
.................. etc.
Note the observations from life!
Question 8: What color advertising cover attracts people Complementary colors can make the use of color contrast to produce a strong wow *** sense of the strongest attraction to the human visual nerve, can make people produce the effect of excitement, in the color design is widely used.
Complementary color phases refer to red and green, yellow and purple, blue and orange, black and white. They contrast strongly and distinctly, but improperly handled will produce a sense of clutter and hardness, so pay attention to the changes in the area.
Question 9: What color is the most eye-catching yellow ... In terms of art, yellow things are the most eye-catching ...