A media reporter from the central government, who is also the blogger of a famous blog, came to Zoucheng on business this spring, during which he tasted Zoucheng Sichuan noodles. While eating and drinking, he wondered why Zoucheng people like to eat Sichuan noodles, and then mentioned it in a blog post. Blog has attracted many netizens' attention. "Zoucheng" and "Sichuan style", two seemingly unrelated terms, have aroused the rich imagination of netizens. As for why Zoucheng people like to eat Sichuan noodles, some netizens speculated: "Maybe Zoucheng people are descendants of Sichuan Army?" Some netizens think: "The local area doesn't have its own special diet, so there are ways to eat it everywhere." Some netizens think: "Zoucheng is the hometown of Confucius and Mencius. People here are bound by traditional ideas. Eating spicy and salty noodles in a small corner is to seek relaxation. " ……

One side of the soil and water support one side. The special diet of a place is not only understood as food to satisfy people's appetite, but also an important carrier of a city's history, economy and culture. Throughout the blog posts and posts of netizens, most of them interpret Zoucheng Sichuan-style noodles from historical origins, regional culture and other non-dietary factors, followed by the evaluation of noodle color and taste.

So, which city connotation does Zoucheng Sichuan reflect? For this, not only outsiders are curious, but also Zoucheng locals talk about it and often post on the Internet for discussion. Based on what I have seen and heard, the author tries to interpret Zoucheng Chuanmian.

Comments 1: Zoucheng Sichuan style reveals the diversity and inclusiveness of Zoucheng culture.

Since the 1960s, with the entry of Yankuang Group and other enterprises into Zoucheng, the foreign population of Zoucheng has grown geometrically and become the new owner here, which has also brought the city a multicultural blend of north and south, and Sichuan noodles are a manifestation of this multicultural food culture. In a post, a citizen once described it like this: "Zoucheng's Sichuan-style interview can be traced back to the 1960s. At that time, large coalfields were discovered in Jidong and Zouxi, and a large number of builders from all over the country came to Zoucheng with their wives and mouths, especially in Sichuan, Yunnan and Guizhou. Sichuan cuisine restaurant was first founded by the families of these builders. " Which noodle restaurant was first named "Zoucheng Sichuan-style noodle", I'm afraid it's hard to verify, "a bright future has a bright future". Now, Sichuan-style noodle restaurants are blooming everywhere in Zoucheng (it is said that you can see one in less than ten minutes); Among the operators, there are not only southwest people, but also Zoucheng locals and northeast people. The flavor of Sichuan-style noodles is combined with local flavor, and the characteristics of Sichuan, Guizhou, Shandong and other ground noodles are processed, forming its own unique flavor. Zoucheng Sichuan noodles are deeply fixed in the development context of Zoucheng in recent decades, and have become a beautiful landscape showing the multicultural integration, openness and tolerance spirit of Zoucheng North and South!

Comment 2: Zoucheng's Sichuan flavor reflects that Zoucheng's awareness of external communication needs to be strengthened.

Local specialty food is one of the windows for the outside world to understand a city. A distinctive and tasteful local food brand can leave a good impression on people. However, the word "Sichuan flavor" in "Zoucheng Sichuan flavor noodles" gives people a misunderstanding of brand advertising. Some netizens commented that "Zoucheng people may be descendants of the Sichuan army" and "Zoucheng has no own characteristics" because of the hope of life. On some online forums in Zoucheng, some netizens pointed out: "The name of Zoucheng Sichuan noodles is to plant other people's land and waste your own land." Some netizens appealed: "Zoucheng noodles have a unique taste. Stop calling them Sichuan noodles. We should correct the name of this special diet in Zoucheng. " In fact, it's not only Sichuan noodles, but also the popular foods in Zoucheng lack local characteristics, such as Pingyi stupid chicken, Tengzhou vegetable pancakes and Kung Fu pancakes. Which one is not "making wedding clothes for others"? Many years ago, the slogan of a liquor company in Zoucheng was: "The more you drink, the more you understand", and the slogan of a beer company was: "The place of interest is unknown". One is magnificent, and the other is far-reaching artistic conception. While successfully promoting products for enterprises, it also played a positive role in shaping Zoucheng's external image and enhancing Zoucheng's popularity. The characteristic is the life and charm of the city, which is the channel for the city to go to the world. David ogilvy, known as the father of advertising, once pointed out: "No one builds a brand by using other people's advertisements." From this point of view, it is imperative to "correct the name" of Zoucheng Sichuan noodles as soon as possible, so that it can become a catering brand with regional characteristics of Zoucheng.

Comment 3: Zoucheng Sichuan style reflects that the innovation ability of Zoucheng catering service industry is still insufficient.

The local special diet plays an important role in promoting the development of the city. Food culture has promoted the development of tourism and the industrialization of local snacks, and formed characteristics and experiences in some cities. For example, Chengdu, Guangzhou, Shaxian and so on. Everyone has a unique local catering culture, and the extremely inclusive regional culture has also left a distinct mark on the catering culture in these places. Nowadays, Zoucheng Sichuan-style noodles have been widely recognized in the hearts of Zoucheng people, and have a certain popularity in the outside world, which has a good foundation for making Zoucheng a catering industry. To realize industrialization, it is necessary to integrate Sichuan noodle restaurant resources in the whole city, strengthen brand planning and packaging, improve product quality and operate healthily. However, for many years, Zoucheng Sichuan noodles have been in a state of free development, which also reflects that Zoucheng is greatly influenced by traditional concepts and lacks the ability to innovate and start businesses. The ecological environment with innovation and entrepreneurship as the mainstream has not yet formed among the people, and it is often difficult to grasp or even miss opportunities in the face of business opportunities.

At the end of the article, the author briefly introduces the blog posts that have attracted the attention of many netizens. This blog post entitled "Spring in Shanghai" was written by the author in an interview in Shanghai on the eve of the World Expo. Interestingly, this article rarely introduces the World Expo, but Zoucheng Sichuan noodles are large sections of pictures. The World Expo is a big stage to show global wisdom. For Zoucheng's Sichuan flavor noodles, the author thinks that more urban wisdom is needed to make Zoucheng's "city card" more shiny.