Potential customers:
The domestic baking industry presents a good trend of healthy, rapid and sustainable development, and the scale of enterprises has expanded, maintaining the improvement of scale benefits in the severe period of food raw material price increase; The quality, hygiene and safety of enterprise products have been greatly improved.
According to the data of National Bureau of Statistics, from 2006 to 20 10, the total assets and sales revenue of China baking industry increased at an average annual rate of 2 1.62% and 27.42% respectively. In 20 10, the sales revenue was185.06 million yuan, up by 36.72% year-on-year, the total profit was 833 10/0.00 million yuan, up by 28.28% year-on-year, and the product sales profit was162.75 million yuan, up by 370% year-on-year.
20 10 baking industry continues to maintain a stable development trend, with high cost control ability and strong profitability.
China baking industry is characterized by many enterprises, but the scale is generally small. However, China's huge population contains a very strong consumption potential of baked goods. Coveting the huge domestic baking market, many foreign baking chain brands have laid out, rooted and sprouted in China, vying for cities and plundering land.
Korean brands such as Paris Betting, Singapore Bread Talk, Taiwan Province Yuanzu, and 85-degree C have successively entered the domestic market, making a sensation with brand-new business concepts and product designs. The entry of international bakery food stores into the domestic market has given domestic enterprises a good frame of reference for development, quickly narrowed the gap with international brands, and ushered in an opportunity for the upgrading and transformation of China's bakery industry.
The traditional sales channel of baked goods has matured, and e-commerce has become a popular sales channel of baked goods. Online shopping not only allows people to buy what they need for life without leaving home, but also saves a lot of valuable time. Online shopping for food has become a popular and fashionable way of shopping.
The high-end cake market has great development potential, low brand concentration, high profit, and the target population has little leisure time, so it is difficult to go to the cake shop for a long time, so online shopping has become a popular shopping consumption mode.
Following the great success of 2 1cake's e-commerce model, Holiland also announced the launch of high-end cake brand Black Swan series, which also adopted the e-commerce model of website and telephone ordering. The addition of Holiland will enable more mid-to high-end brands in the baking industry to try e-commerce.
As an important part of residents' daily life, baked goods have become the main food for some consumers, surpassing the consumption of traditional rice and flour products. In the future, with the acceleration of urbanization and the improvement of residents' consumption level, food consumption will continue to maintain a good development trend.
Extended data:
Precautions:
1, the new oven should be baked empty to let the odor of the heating pipe dissipate.
2. Purchased tools should be thoroughly cleaned once and dried for later use; Among them, the tools and containers used to send protein are the most important, and there can be no water, oil and other substances, otherwise the protein will never be sent out.
3. Put the mold in a dry place. If it is not in a closed environment, clean it in advance before the next use. After all, there is still a lot of dust at home.
4, baking powder materials, it is recommended to find a plastic box packaging, especially the raw materials packaged in plastic sealed bags, easy to stick to dust, easy to get bored, it will be more difficult to pick up.
The shelf life of butter is refrigerated for one year and two years. If you buy a whole piece, cut it into small pieces, wrap it in oil paper or plastic bags, freeze it, and if necessary, change it to refrigeration one day in advance.
6, mozzarella cheese, it is best to buy locally, and then use ice packs during transportation, there is no guarantee that the quality will not decline, except in winter.
7, anode mold, be careful and careful, it is easy to scratch.
8. Beginners should remember not to buy molds crazily because they are beautiful, fun or other non-objective factors. In the end, they will find little or no use. Will not improve the baking level because of buying more molds.
9. When using the oven, don't look around in front of it, lest the glass burst suddenly due to an accidental opportunity, especially when there are children, old people and small animals at home, pay attention to some tips for making baked goods.