The location of a store has always been a difficult problem for entrepreneurs. When everything is ready, it is really annoying that there is no suitable store location. For different types of stores, there will be unreasonable requirements for location, some need popularity, while others need quiet places, so it cannot be generalized. So what principles should be followed for store location? Below I will share with you five strategies and seven skills for opening a shop? Don't miss it!

1. Five strategies for shop location

? Shop investment is to choose a site and conduct special investigation and research according to the personalized characteristics of shops. This kind of preliminary work is just like in the practice of traditional Chinese medicine? Pulse? , by collecting? Pulse condition? Pass the information, make a case analysis of the investment object, change the intuitive judgment of shop investment into scientific decision-making, and take correct strategies to obtain shops with strong production and rental capacity.

　? There is a lot of strategic information about shops. Investors can collect, analyze, induce and reason from the following aspects when choosing, and then form a judgment.

　? 1.? The level of economic development in the region where the shop is located is related to the income level of the population in the region, that is, the consumption power of the population in the region is strong or weak. ?

　 2.? The local population situation, including the number, density and aging degree of the population, shows that the population density is too low and it is not easy to form commercial prosperity, while the aging degree is too high, which indicates that the quality of purchasing power is low.

　? 3.? The price of commercial housing. Commercial housing is a symbol of a standard commodity, and its price reflects the consumption power of residents.

　? 4.? The relationship between supply and demand of the total number of shops in the business circle where the shops are located, which affects the prices of shops. ?

　 5.? The store's own conditions. The applicability of the store's own conditions to business is very poor, and there are many obstacles to the establishment of the store, so the use price of the store is very low, which has a negative impact on the price of the store and compresses the room for the rise of the value of the store. ? All of the above? Pulse condition? Are the main factors affecting the value of shops.

second,? Seven skills of shop location

? 1.? It is best to choose a shop in a place where people gather. Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easier for customers to remember the location of the store, and it is easier for customers who have been to publicize and introduce it to others, which will guide others to patronize. In addition, the development of business district, the expansion of residential area and the construction of municipal planning will bring more customers to the store and have more development potential in operation.

? 2.? It is best to choose an area with convenient transportation. Ideally, shops or commercial streets should have transportation facilities to accept all kinds of visitors, that is, there are rail transit, bus stops and parking lots around the shops. Set up a shop near the main station, or on the street within 21 minutes' walk of customers. Observe the pedestrian flow on both sides of the road, and choose the side with more pedestrians is more conducive to business.

　 3.? Choose the side with fewer crosswalks or obstacles. Many times, when pedestrians notice your shop, but because they need to cross the road and give up patronizing, or pedestrians concentrate on avoiding vehicles or other pedestrians in order to cross the road, and ignore the shops on the side. ?

　 4.? Choose the address according to the business content. Different types of goods sold in stores have different requirements for their store locations. Some stores are required to be opened in places with a large flow of people, such as clothing stores and small supermarkets, but not all stores are suitable for opening in crowded places. ?

　 5.? To learn? Big money? . That is, open the store near a famous chain store or brand store, and even open it next to it if conditions permit. For example, if you want to run a restaurant, why don't you open a shop in? McDonald's? KFC? Around. Because these famous foreign fast foods have done a lot of detailed market research before choosing the store site, opening a store next to them can not only save time and energy in inspecting the venue, but also make use of their brand effect? Pick up? Some customers.

　 6.? Select lots that spontaneously form a certain type of market. In the long-term operation, a certain street and a certain market will spontaneously form and sell certain kinds of goods? Centralized market? Facts have proved that thieves can attract customers more if they can concentrate on a certain location or block for those shops that operate durable goods. Because when people think of buying something, they will naturally think of this place. ?

　 7.? If the store is in the downtown street. It's best to sit in the east-west street facing south; It's best to sit west to east in the north-south street, and make the shop at the northwest corner of the intersection as much as possible. In addition, the fork in the road is also a good place to open a shop; It is not advisable to open a shop on a slope; The height between the pavement and the shop floor should not be too wide. This is what is commonly called? Jinjiao silver grass belly? . ? Investment shops need to make technical analysis of the investment objects, so they can neither follow their feelings nor speculate excessively? Short, flat and fast? Because shop investment is a long-term real estate investment activity, it must act in accordance with the law of investment; The general law of investment is: the longer the investment cycle, the greater the risk; Therefore, the final decision of investors should stand the test of time.