1: Formulate the strategic plan for the development of the new store. When opening a new store, we should make a strategic plan for the future development of the newly established store. For example, the speed of opening a store, the scale of opening a store, and the development prospects of new stores. When looking for new opportunities to open stores, there are usually two choices: one is to add new retail stores in cities with existing retail stores; The second is to open new retail outlets in undeveloped cities. The first case is easy to make decisions, while the second case usually requires a more comprehensive and systematic decision-making process. For individual investors, store opening plans often pay more attention to short-term business forecasts than long-term store opening plans.
2. Conduct market research to determine the intention of opening a store.
Conduct rigorous market research, determine retail opportunities, and decide the intention of opening stores, such as the number and area of stores.
3. Choose the store format and retail store size.
There are many kinds of sales formats. From the perspective of investment, there are self-operated stores, specialty stores and first-class dealers. From the existing forms of physical stores, there are product catalog outlets, ground floor, in-store shops, trade cities, retail exhibitions, mobile booths and so on. Brand enterprises can also choose the form of franchise stores according to the needs of sales staff.
4. Select the store area
When choosing a store location, you usually need to analyze your own business advantages. First, open a shop in the central city where the competition is not too fierce, and then radiate it to the surrounding cities. This is a relatively safe method.
5. Shop location investigation and selection
After choosing a city to open a store, it is necessary to conduct in-depth and detailed business circle analysis to determine the specific store address. Under normal circumstances, a place with the conditions to open a shop should have the following four characteristics: first, the selected lots are consistent with its brand image; Second, convenient transportation; Third, the passenger flow should be large enough; The fourth is to choose the right competitors. In retail, competitors' bonuses are usually used as the operating benchmark, which has a positive effect on attracting target customers and adjusting business strategies.
6. Make a store opening plan and implement it.
Used for retail store decoration, opening preparation, trial operation, etc. , it is necessary to make a good timetable and implement it as planned.
7. Open a shop to do business
When the layout of shop assistants, commodities and retail stores has been arranged, it is necessary to make a store opening plan to leave a good impression on consumers.
8. Evaluate the performance of newly opened stores.
Pay special attention to the performance changes of newly opened stores, often analyze the sales situation, sum up experience and review problems to improve and adapt to the local retail characteristics.
It is very important for the people of new investment stores to straighten out the opening process and make a good opening plan;