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Cake store business plan 1

A market analysis

Fresh food is the modern people's favorite, to open a sweet cake store, the amount of investment is not high, the operation is simple, covers an area of small, is very suitable for small business operators. As long as your cakes and desserts taste fresh and unique, and the price can be trusted by all the people's reputation, it is easy to attract consumers from all walks of life. So open a cake store, how much investment and pay attention to what?

In the process of cake consumption, customers will have "preconceived" psychology. If after the first purchase, feel the cake store products are good, will identify this. Therefore, for the newly opened cake store, it is necessary to retain customers. Pay special attention to the fact that nowadays people are pursuing health and do not like high-calorie food. Therefore, to create a healthy cake concept will increase the attraction to customers, we can indicate the ingredients, production date and health benefits on each cake or bread.

Second, the investment in equipment: the simulation program to about 10 square meters of small stores as an example. Start-up assets need about 95,000 yuan.

1, rent of 5,000 yuan

2, front decoration of about 2,000 yuan (including store decoration and light boxes)

3, shelves and selling platforms to invest about 1,500 yuan

4, employees (2) uniform clothing needs 500 yuan

5, the largest investment in machinery and equipment: 80,000 yuan (including the production of a full set of cake utensils)

Third, the first payment:

1, flour, cream and other raw materials, about 6000 yuan.

2, equipment purchase process, pay special attention to the quality, because it is a long time to use. Cake production method can be purchased CD-ROM self-study, which can save a lot of cost fees. Currently on the market, "a full set of cake production teaching CD-ROM" general 17 disks containing 70 items of technology *** 200 yuan / set.

Fourth, Je benefit estimates

1, monthly sales (average): 21,000 yuan according to the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.

2, the monthly expenditure: 14,033 yuan rent: the best site in the denser neighborhoods, community streets, and near the children's lot (such as kindergartens or playgrounds nearby), about 5,000 yuan.

3, the cost of goods: about 30%, about 5000 yuan staff wages: 10 square meters of small stores need a cake master, waiter 1, wages *** count 2000 yuan.

4, utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month

5, monthly profit: about 6967 yuan according to this estimate, a year or so to recover the investment.

Cake store business plan 2

Project Information:

DIY cake store this project is not a new thing, I want to operate is to provide raw materials, tools, venues, professional guidance to customers do-it-yourself DIY cake store.

Here the majority of consumers (mainly students) can make their own hands DIY cake, and do not need any pastry foundation can be handmade a cake equivalent to the hotel level, unique love pastry, the store can be handmade DIY cake, chocolate, cookies, jelly pudding, cookies, pies, tarts, puffs and so on. But the main product is cake DIY, while still selling finished and customized products. Here consumers can have a friend party, parent-child fun, team sharing, personal learning, they can put down all the worries, relax into the infinite fun of DIY.

I named the store "Happy DIY Cake Shop", hoping that every customer who comes here will have a good mood, and make delicious pastries happily.

Reasons for choosing this project:

Nowadays, young people are very creative, we are curious about new things, and for the 80's and 90's friends are mostly very lack of independent ability to do it, we can provide a platform for everyone to do it, but also to let everyone's spiritual fulfillment!

Project location selection:

Selected in the Haidian District, Beijing, universities and other colleges and universities in dense areas, neighborhoods, commercial and busy areas. Because the university more places and neighborhood business district these places have a fixed customer base, college students and white-collar people with high spending power, love novelty good hands, prefer to have their own characteristics of the small store, love to compare enjoyment. And students and young customers have a strong ability to spread, couples will also be more favored patronage.

Environmental analysis:

(a) external environmental analysis

1. Competition is not fierce, there is a large space for development.

2. Universities and business districts, such as neighborhoods, have a fixed customer base, and the consumption power is relatively high.

3. The store is fresh and unique, the price can get a lot of trust in the word of mouth and acceptance, easy to attract consumers from all walks of life, for a wide range of people, by the impact of off-peak season is not big.

(B) Internal environment analysis

Provide a warm environment, integration of the atmosphere, complete equipment, safe and hygienic guaranteed materials, professional teachers, guaranteed service.

Project Prospect Analysis:

DIY cake store with a unique entrepreneurial style, fresh and unique flavors, prices and can be trusted by all the people's reputation, it is easy to attract consumers of all classes." DIY cake store" is as the 21st century gold industry, pastry industry in recent years in the country has shown unprecedented popularity and development momentum, has a broad development prospects and huge development space. With the improvement of people's living standards and consumption level, pastry with its unique charm is attracting more and more consumers, beautiful cake to celebrate the birthday of the people to bring warm blessings and elegant interest

From the network survey and field visits can be seen on the market at present there is no or very little professional and comprehensive DIY dessert house, mostly because of a single product, service system, but even so, their business is very good. But even so, their business is still very good. And is currently the development of college students and young people's market, young people's shopping habits, we are such a good price and quality is the inevitable requirement. Schools around the market and the ability to consume there is still a great deal of promotion, the heart of the independent self-consumption mode is the new favorite of the market.

Project risk analysis and coping strategies:

(a) External risk:

1. The impact of the state's policy on the food industry's production, sales, inspection, advertising and so on.

2. Existing competitors in the market, as well as the entry of potential competitors, making competition more intense.

3. The risk of low technology content and being replaced by other cake stores with advanced technology.

4. Risk of raw material supply from upstream suppliers.

5. Bank loans or other financial risks.

(ii) Internal risk:

1. Product production standards are not uniform and equipment is not complete.

2. Uncertainty of market adaptability and adjustment ability.

3. The safety of cake raw materials and ingredients.

4. Whether the price and service can match the company's development needs.

5. Other issues in the company's business decisions.

(C) Coping strategies:

1. Familiarize yourself with the relevant laws and regulations of the food industry.

2. Strict product inspection procedures of the company to ensure food quality and safety.

3. Recruit and train skilled employees with cake making skills to operate advanced equipment.

4. Good management of upstream suppliers to ensure that the supply of raw materials is placed on time.

5. Establish a reasonable information feedback mechanism to keep abreast of the latest market dynamics and make timely business strategies to adapt to market changes.

6. A certain amount of time, the survey to understand the customer's response to the situation, timely improvement of the company's business.

Marketing strategy:

(a) product strategy

To provide a comfortable venue with a full range of materials and equipment, there are specialists to guide customers to choose their own needs for different materials to do the cake for loved ones, loved ones, children, friends, their own, the feeling of making a cake with their own hands is extraordinary, to show their creative talents. Can also make chocolate, cookies, jelly pudding, cookies, pies, tart puffs and so on. We also sell finished products and customized products. Customers can create their own unique cakes to suit their tastes and hobbies. We also serve coffee and other beverages. If you want to enjoy a freshly baked cake, you can stay in our cake store, where we have comfortable tables and chairs for you to enjoy your time, and you can taste our coffee and other beverages while you are enjoying your cake. Through the combination of cake and coffee, customers can satisfy their tastebuds and enjoy our coffee and other beverages at the same time. Through the combination of cake and coffee, not only to meet the taste needs of customers, but also to improve their taste, so as to attract more consumers.

(ii) Price strategy

Price is a sensitive factor in the economic environment. The impact of market price on competitiveness, and should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically the price must be made acceptable to the public. If prices are to be adjusted, the quality of service must be improved along with the price increase. Customers DIY cake will be made according to the size of the size of the pricing within 60 - 200 yuan, other DIY finished products to do appropriate pricing. The finished products in the store are sold at about the same price as other pastry shops.

The breakdown of charges for the general cake base material minimum charge of 50 yuan, according to the size of the cake and then do price adjustments. This includes the required materials, the customer's own ingredients (weighing), self-processing, goods to provide processing equipment, aprons and method of instruction, packaging, the store provides a one-stop service. All costs have been factored into the materials, but disposable hats and gloves aprons are charged separately.

In the special holiday Valentine's Day, Christmas, Tanabata and other good times can be adjusted appropriately according to the market environment, mainly to launch a variety of activities to attract customers.

(C) promotional strategies

The implementation of the membership card system, customers only need to pay a certain amount of money can become a permanent member, with the membership card in the store to enjoy discounts, but also in the store launched activities to receive small gifts. Non-members in a one-time consumption of up to a certain amount will get a beautiful gift.

(D) Advertising and publicity

1. Distribute leaflets near the school

2. Put up posters

3. Contact TV stations to publicize DIY promotions

4. Cooperate with Guangshang Broadcasting Station

(E) Distribution strategy

1. (Mainly for the busy white-collar life)

2. Online ordering. (Our main target consumer group pursues and guides fashion, has a relatively strong concept of health, and the computer penetration rate of 99%, online ordering this convenient and fashionable way is an effective way of sales. Customers can find relevant samples about our stores by logging into our website and can leave messages online).

Cake Shop Business Plan 3

I. Executive Summary

1.1 Project Creation

With the development of the times, the increase in people's economic income, the change in the concept of consumption, casual food is not only more and more kinds of food, and the structure of the product is also to the flavor, nutrition, enjoyment and even the The development of functionality. Nowadays, casual food is no longer just a child's patent, but by more and more people of different ages love, whether it is home life or travel, casual food has become a consumption of our life "new food", the development so far, casual food has just become an important element of food consumption, and fashion has become the casual food industry to compete for consumers. The development so far, casual food has become an important part of food consumption, and fashion has become an important strategy for the casual food industry to compete for consumers. Casual food consumer market continues to expand, the number of consumers increased, the new product categories continue to launch, in this scenario, our dream _ fantasy pastry bar came into being.

1.2 Company Overview

Dream_Imagination Pastry Bar is a small commercial store started by college students. It was born in 20_/12/10 in Shandong Yingcai College, although it is not yet well formed, but it already has the plan and capital to enter the Chinese pastry market.

Dream_Imagination Pastry Bar is a brand for college students to start their own business, with small cost investment, making nutritionally balanced, casual, fashionable and exquisite pastry food for a wide range of low and middle-end consumer groups.

The production house now do now sell pastries, soft cake porridge, especially customized couples cake, and by the young people like the jelly personality cake, these are to break the market situation, at the same time the cake to seaweed as raw materials, the production does not add preservatives, so as to ensure the safety of food. Healthy, to be happy; is healthy!

Second, the market research and analysis

2.1 Status

2.1.1 Popular Trends

Nowadays, the market is flooded with a variety of different flavors and styles of pastries, which boils down to the fact that all of these products are designed to meet the customer's need for recreation (entertainment, fashion, texture...). ...), to meet the demand for beauty, to meet the demand for health, to meet the demand for growth. Consumers buy pastries for consumption and gift-giving. Pastry small, good taste, has a certain nutritional value, so it is the purchase of high frequency; Jelly light and beautiful, nutritious, become a good gift, for which many manufacturers have launched a convenient gift of "pastry package". Therefore, the consumer market for casual food continues to expand, the number of consumers increased, new product categories continue to launch, "casual is fashionable" has become the people of food fashion **** knowledge, casual food is not just good taste, health food, but also become a medium to promote people's exchanges is suitable for the expression of emotional carriers.

2.1.2 Status of the industry

First of all, pastry is originated from abroad, but due to the needs of the Chinese market, as well as the combination of Chinese food characteristics, the development of the Chinese market to the peak.

The composition of the pastry is 25% of the flour, which is refined flour, containing a large number of maltose and other nutrients; 35% of the core, including meat, vegetables, there are some sweets and so on, made of a variety of colors, but will not add any pigment, natural color; the remaining 40% is made of additional fruits, savory, jelly and so on, some of the personal preferences.

With the improvement of our people's living standards, leisure has become an indispensable part of the public life ` important part of the leisure food can only fill the hunger, the development of both to meet the needs of taste, but also to provide the required nutrition, but also to regulate the mood. Casual food market demand in recent years has been a sustained growth momentum, according to the annual growth rate of 10% calculation, it is expected that this year China's casual food market demand will exceed 100 billion yuan. But China's current consumption level is low, the market potential is still very large.

2.2 Competitive Environment Analysis

Casual food has a market capacity of nearly 30 billion yuan per year, more and more domestic and foreign casual food brands enter this market, competing with each other for the market, although the domestic casual food market has developed rapidly in recent years, but experts say that the variety of domestic local brands of casual food compared with foreign countries, the variety is still relatively limited, both in the development of new products, diversification of flavors, packaging personalization, and so on. The diversity of flavors, packaging personalization, product nutrition are large gaps in the lack of sufficient market competitiveness. Confectionery industry not only has a fierce competition in the industry, but also with potato chips, candy and other industrial competition, because they belong to the same category of leisure food. The confectionery industry can not only focus on the competition within the industry, but also continue to innovate, analyze consumer psychology, fully for the consumer to consider, improve the nutritional value and leisure taste, to occupy the market of leisure food.

2.3 Situational Analysis

SWOT Analysis Table

S (Strengths): Pastry is the food that young people like, the consumer market is huge, and it's right next to you, full of personalized, fashionable jelly food, which makes people stay back and forth.

W (disadvantage): Specialty business market acceptance is difficult to predict, there is a certain risk.

O (opportunity): pastry market demand is expanding year by year; people's consumer attitudes have also changed.

T (threat): the market operating casual food stores are more, and each has its own characteristics, competition is fierce.

Third, entrepreneurial advantages

3.1 Self-advantage

a, college students are often full of hope for the future of entrepreneurship, with young blood, vitality, and the "young calf is not afraid of tigers" spirit, and these are the qualities that an entrepreneur should have.

b. College students have learned a lot of theoretical things in school, and have the advantage of higher-level knowledge and skills. The importance of knowledge is self-evident, "intelligence for capital" is the characteristics of college students and the inevitable road of entrepreneurship.

c. College students belong to the younger generation, strong sensitivity to fashion, can always walk in the forefront of popularity, and suitable for such projects.

3.2 Policy Advantages

In recent years, in order to support the entrepreneurship of college students, the state governments at all levels have introduced many preferential policies, involving financing, opening, taxation, entrepreneurial training, entrepreneurial guidance and many other aspects. According to the relevant provisions of the state and municipal governments, fresh university graduates in various regions can enjoy four preferential policies: free risk assessment, free policy training, free loan guarantee and partial tax exemption and reduction, including:

College graduates (including university colleges, undergraduates and postgraduates) engaging in self-employment are exempted from paying self-employment registration fee, self-employment management fee, economic contract demonstration text work fee, and other fees for one year from the date of approval of business. management fee, and the cost of model economic contracts. In addition, if you set up an informal enterprise, you only need to register in your district or county street, you can be exempted from tax for three years.

Self-employment of college students, to apply to the bank business loan guarantee up to 100,000 yuan, and enjoy the loan subsidy.

4.1 Source of Funds - Guaranteed Loan

With the guarantee of your parents or relatives and colleagues, you can get a guaranteed loan of 100,000 RMB from financial institutions such as ICBC, CCB, and so on, so that you can get the capital for your business faster.

4.2 Early capital investment and return

The store area is five square meters to ten square meters, one square meter to two people can be, a sealing machine, a smoothie machine, 5 sets of jelly molds, chocolate fountain machine. The store needs 3 to 4 clerks, staff wages account for about 10% of the investment.

Leave 4,000 yuan for the usual business circulation.

The rest of the investment for the purchase of goods.

4.3 The specific cost arrangement is as follows:

(1) Store rent: 1000/month

(2) Equipment investment

A set of computers 3000 yuan

A counter 2500 yuan

A sealing machine 200 yuan

A telephone 50 yuan

A shaved ice machine 300 yuan

The rest of the investment is for the purchase of goods. Yuan

One smoothie machine 300 Yuan

One chocolate fountain machine 200 Yuan

(3) Water and electricity communication costs

Internet access cost: 60 Yuan/month

(4) Electricity: 500 Yuan/month

(5) Worker's salary: 900 Yuan x three people/month = 2400 Yuan/month

(6) Promotion costs: flyers cost about 300 RMB/month

We are not going to use TV ads in the early stage because of limited funds. So take cheap and exquisite flyers and word-of-mouth effect for publicity.

One-time investment: 6540 yuan

Monthly cost: 3270 yuan

V. Operation Plan

5.1 Store Planning

5.1.1 Address Selection

The Dream_Imagination Patisserie should be selected around the school, the large shopping malls, shopping centers around the lot, where there is a large flow of customers, and the rent is not too high. too high.

5.1.2 Inside structure and function

The pastry bar is divided into three areas: finished products area, production area, service area.

Finished products area: mainly we have done the product, customers can take away at any time, or immediately enjoy.

Production area: the customer selects the style of jelly production and packaging. Book in advance and we will finish on time.

Service area: Here we will set up a suggestion box, record the valuable opinions of customers for us at any time, and regularly summarize and summarize.

5.2 Target Market Positioning:

Young women, girls and children, young girls like romantic fashion personality, we provide them with a personalized jelly cake, jelly couples cake, etc.; children like cartoons and other novelty, lively food, we provide them with cartoon models of the pastries; there are Valentine's Day, Christmas, birthdays and other special occasions, we provide them with a variety of different shapes of multi-layered cakes. Different shapes of multi-layer pastries, jelly Sarah pastries, special flavors and so on.

5.3 Marketing Mix

5.3.1 Products

Understand that food safety patterns are many and products are abundant, and can be made according to the different ages of people with different patterns. For example, fancy pastry series, pastry ice series, spicy cold frozen pastry series, pastry porridge series, pastry salad series, suckable jelly series, fruit meat pastry series, pastry sandwiches and other series.

5.3.2 Price: the profits of the pastries are very high, the gross profit reaches 65% to 75% or more.

5.3.3 Channels : Due to the limitations of the cost of purchase, it was decided to purchase raw materials from the Internet.

5.3.4 Promotions

Sales promotion

a. Regular distribution activities: the peak season of sales, casual food is often to take the "on-site tasting", "buy one get one free" or "gift". "Gifts" and other promotional activities.

b, lottery: the first ten consumers have the opportunity to draw a free prize every day.

c. Winter sales in the square or Internet cafe linkage can increase more sales.

d. Pastry cake membership sales, increase cake sales.

5.4 Customer Management

5.4.1 Establishment of sales information book: indicate the type of product, name, price, date of sale, signed by the customer to confirm. Facilitate after-sales service.

5.4.2 Establish member information book: record member information, members on their birthday, with ID and membership card can receive a free gift. If the customer agrees, we can design a unique birthday cake

Six, culture construction

6 brand culture

With the development of the times, a wave of new wave of consumer fashion sweeping the world - leisure food, it is an important product to improve people's quality of life, but also It is an important product to improve people's quality of life, and also an inevitable product in the transition from the stage of subsistence to the stage of well-off and even the stage of affluence, which has a broad prospect. Due to the different living habits and humanistic backgrounds of various ethnic groups and regions, food has its own regional specificity.

VII. Team Building

7.1 Position Design and Responsibilities

a. Store Manager - Entrepreneur (two people) in charge of finances, decision-making; purchase goods; responsible for the cash register and service area; management of the online store.

b. Store staff (3):

A shopper in the finished product area - to help customers choose finished goods

A shopper in the a la carte area, and a maker - to help customers choose the material, design the style and production

7.2 Advance booking - to save costs and improve efficiency

VIII. Progress arrangement

Stage time business model

The first 1 to 3 years of the early stage of the store and online store at the same time;

The middle stage of the 4th to 6th year to start taking the franchise business model;

The middle stage of the 4th to 6th year to take the franchise business model;

Long-term development of the fourth year to take back the franchise, the chain operation;

This is the dream _ fantasy pastry store development of a preliminary planning chart. In the actual operation process, but also to follow the development of the market, and constantly optimize product quality and service level, improve the competitiveness of the bubble × Hall Jelly Bar, expand the market share, to achieve the purpose of long-term development.

Nine, the key risk issues and assumptions

9.1 Existing risks

Dream ___ Fantasy pastry store is still in the growth period, has stepped into today's quite competitive food China market, in the comprehensive reputation of a certain disadvantage.

9.2 Response Measures

Grasp the fashion trend, continuous innovation, follow the pace of young people, and accelerate the frequency of commodity updates. Efforts should be made to improve the corporate culture. Aiming at the rational and personalized consumption demand of customers, improve the quality through market segmentation, clarify the business scope and enhance the competitiveness. Providing personalized services can greatly increase the added value of products. Provide corresponding products and services for different consumer needs, regard each consumer as a market segment, and produce goods according to the individual needs of consumers. At the same time, can be based on different customer characteristics, such as age, gender, personality, preferences, etc., to provide customers with targeted buying advice.

X. Summary

We have a good market advantage: because the specialty pastries are young people's favorite food, the consumer market is huge, and it's right next to you. Such a project is not afraid of producing products that no one buys and consumes.

Cake store business plan 4

First, the cake store profile

1. The store belongs to the catering industry, the name of "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2. The store is intended to open in the community trade street, the inaugural period is a mid-range cake store, the future is intended to gradually develop into a chain of cake stores like Anderson, Chaoyang Square, and so on.

3. The store needs start-up capital of 95,000 yuan.

Second, the business objectives

1. Due to the geographical location in the Trade Street, relatively rich source of customers, but there are many competitors, especially the store just opened, want to open up the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and become a famous brand in the cake market.

Third, the market analysis

1. Customer source: the store's target customers are: to the trade street shopping and entertainment of the general consumers, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2. Competitors: According to the survey results, there are many domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Sunrise Square, Red Leaf, Anchor. Therefore, the competition is very big

Fourth, business plan

1. First of all, we went to a few cake stores around the "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".

2. After the opening of the money raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful to consider.

3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors with lower prices and you compete for orders." From the experience of the product market a certain competitive strategy: "Price reduction is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers.

4. The cake store is mainly for the public, so the price is not too high, is a low to medium price.

5. You can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising

6. Cake store can specialize in leisure areas, set up a lot of chic chairs. Customers can buy some snacks, sitting in the cake store slowly savor, cake store leisure function has been further strengthened.

7. After many investigations, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the operation of the varieties, many shopkeepers have a number of new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8. Establish a membership card system. The name of the member is printed on the card. Membership card discount rate is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can publicly call him (her) as _ Mr., Miss, they will feel very respected.

9. On the table put some promotional materials, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.

10. Whether it is from the store decoration, the image of the staff, or cake production, to give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.

11. The food industry has special job labor skills requirements: employees must have a "health certificate".

V. Financial estimates

Start-up assets: about 95,000 yuan

Equipment investment: 1. rent 5,000 yuan. 2. front renovation of about 2,000 yuan (including store decoration and light boxes) 3. shelves and counter input about 1,500 yuan 4. employees (2) the same clothing needs 500 yuan 5. the largest investment in machinery and equipment: 80,000 yuan (including the production of a full set of appliances) Cake a full set of appliances) the first payment: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales (even): 21,000 yuan. Accounting for the assessment of insiders, so a small cake store business on track, monthly sales of up to 21,000 yuan.

Monthly expenses: 14033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and near the children's section (such as kindergartens or playgrounds around), about 5,000 yuan.

Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, wages *** count 2000 yuan.

Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: 5 years, 1,333 yuan per month, monthly profit: 6,967 yuan or so according to this estimate, a year or so to recover the investment.

Six, risk and constraints analysis:

Because the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the taste of the usual, so it will have to spend more money and material resources and "gimmicks" to attract customers.

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