Starlight singing-the heart of the city
Second, the activity time
20xx——20xx.x.x
Third, the main purpose of the activity
1. This activity combines Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, use the continuity of the activities to hide the competitors' ban on us and form a corresponding holiday atmosphere in _.
2. Combined with the comprehensive characteristics of X format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, so as to minimize the effect of commodity discount and enrich the comprehensive format image of shopping centers.
Four. Activity expectation
According to X's current business quota, the daily sales on weekdays, holidays and the first stage of activities are about _ million yuan. It is estimated that the sales growth rate during the activities will be not less than x% on weekdays, and the holiday sales will be about _ million yuan. It is estimated that the holiday sales during the activities will be not less than x0%, that is, the sales in X days will reach about _ million yuan.
Verb (abbreviation of verb) activity content
commodity sales promotion
1, the full moon is higher!
From 8: 00 on xx day/KLOC-0, X- Pedestrian Street 1, 2, and 3 Streets will be given a surprise discount of 10% (or a full reduction of X yuan, jointly with squares and supermarkets);
_ Universal Studios Mid-Autumn Festival 5 yuan fare;
The catering "Full Moon Stronger" package series will be launched on 10 X, including family package, couples package, friends package, restaurants and some food stalls.
Buy 10 and get 5 free in the entertainment city, and launch the Mid-Autumn Festival special.
2, the stars sing, the heart of the city!
X _ month _ day ——x _ month _ day, X _ goods will be reduced by _ yuan for every full _ yuan (the company will not bear any loss of profits caused by full reduction).
In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.
_ Cinema, catering, entertainment and other projects launched the National Day special.
Public relations performing arts activities
1, the stars sing, the heart of the city-the opening ceremony of X and X Cool City.
2. Mid-Autumn National Day Gift Street
Moon cake area
From X day, Mid-Autumn Festival gift exhibition will be held in the form of supermarket stack in the area from the south of _ Pedestrian Street to Zhongxing Square, showing the mooncake brands operated by supermarkets, and various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a sense of richness. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.
The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.
Making moon cakes on the spot: Now the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. You can contact the supermarket supplier to make moon cakes on the spot and make them on the spot. On the one hand, it can help customers to eliminate their worries about the quality of moon cakes, on the other hand, it can improve their trust in shopping malls.
Gifts area
On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price. Pack moon cakes with other health care gifts and divide them into several grades, such as X yuan, X yuan and X yuan.
Catering food area
In the Mid-Autumn Festival, eating is even more essential. While displaying moon cakes along the street, we will focus on creating the concept of eating, focusing on promoting restaurants that mainly eat on the second street, and trying to launch the Mid-Autumn Festival reunion dinner package through atmosphere layout and publicity (specifically customized by each restaurant).
Public places of entertainment
Invite the entertainment center to move some small and flexible entertainment projects to the entertainment area of the event site, and you can enjoy free entertainment when you are full, which will increase the sense of interaction on the spot.
Studios can arrange some large-scale publicity images and dp points at designated locations in the block to enrich the activities of the whole street.
Cultural performance area
On September 24th, X Square organized the Municipal Art Troupe for the Aged to perform a song and dance performance to welcome the Mid-Autumn Festival from 19: 00 to 2 1: 00 the night before the Mid-Autumn Festival, and employees performed on the evening of 26th. Cost control in 500 yuan.
Atmosphere building
(1), Mid-Autumn Festival Gift Box Street
Commodities (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.). ) unified procurement by the supermarket purchasing department, the supermarket provides the pile head and size, the marketing department makes the pile head packaging and the design site of the overall image entrance of a street provides about 80 meters.
(2) World Food Street
The fine food provided by the food and beverage department can be partially exhibited, plus on-site production, free tasting and other items;
The venue provides 50 meters.
(3) Fashion entertainment
The entertainment terminal provides some small machines that can be put on a street for free entertainment and attract people's attention. The venue is about 50 meters.
The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the aspects of the pile head and overall size of the supermarket, the commodity information of each related unit and whether the items actually needed are self-provided (such as food stalls, etc.). ).
3. Draw the moon on Mid-Autumn Festival
In a blink of an eye, the Mid-Autumn Festival has arrived again. Do you miss your family every holiday? Do you miss your other half? There is a full moon in the sky, a half moon on the ground, and a half moon every month; How many people miss a bright moon; At that moment, we fantasized that time would stagnate and the bright moon would last forever. ...
Now, the opportunity to realize this dream has come! _ Mid-Autumn Festival Moon Appreciation gives you a chance to realize your dream. Pick up the pen in your hand, blend in your rich association, draw the moon in your heart, and let this round of Mid-Autumn Moon stay in the world forever! Why are you hesitating? Come and join us!
Activity method: Draw your imaginary Mid-Autumn Moon with simple and lively lines, and it is better to use legendary and exaggerated colors. Can be appropriately accompanied by text descriptions or poems. The picture size is not limited, but it must be an original work. (Electronic draft and hand-drawn draft are both acceptable)
The most creative Mid-Autumn Festival planning 2 I. Purpose
1, let employees have a happy Mid-Autumn Festival and improve their morale;
2. Strengthen the communication between employees and promote the further harmony of employee relations.
Second, time.
It is scheduled for the day before Mid-Autumn Festival, that is, (Monday afternoon 16: 00, company party).
Third, location.
xx
Fourth, participants.
All employees of the company (except the staff on duty, the staff on duty: one in the customer service department is on duty in the company office, and the security guards go to work as usual).
Verb (abbreviation of verb) related preparatory work
1, please bring your own items;
2. The Administration Department shall prepare three copies of the internal address book of the company's employees;
3. Two buses;
4. Camera, cd player, small speaker, notebook computer, microphone;
5, tents, mats, quilts, pillows and other sleeping supplies and their own daily necessities;
6. Small cards with words written on them (the number depends on the number of people, and the contents are written in advance by everyone in the company and sent to colleagues);
7. Food, utensils and drinking water for barbecue;
8, food, specifically including
9, in a good mood, prepare some interesting stories or familiar songs;
10. The Administration Department/Planning Department should survey and familiarize themselves with the terrain in advance, contact the site and design the activity arrangement;
1 1, xx moon cakes.
Intransitive verb route/activity flow
(1) On the same day:
1, report at the company gate on the same day 16: 00 and concentrate; Please leave your own contact number to facilitate contact at that time. The administrative department will prepare three internal address books for the employees of the company.
2. then take a bus to Camp _x (about one and a half hours by bus), and then camp in area a;
3. Bake a big meal in the evening, order a spring fire party, and karaoke. Everyone will get together, talk about their worries, chat and count the stars. Employees who suffer from insomnia at night can watch the sunrise at the top of the mountain.
4. Live in a tent at night.
(2) The next day
1, the next morning, first swim in the lake, play with water and take a group photo;
2. Walk to Area B after about 10;
After a full meal, you can take part in the battle between the two armies against water guns, catch big fish, soak in the swimming pool and play healthy games.
4. Go down the mountain at about 14: 30, return to the original concentration place in Dongguan by bus, and end the activity.
Seven, the cost is about: X yuan/person (including bus fare), the basic activities are paid by the company, and the private shopping behavior is paid by the employees themselves.
Eight. Planning and implementation
Planning: planning department
Implementation: Administration Department
The administration department is responsible for this activity, and the planning department assists in its implementation.
The most creative Mid-Autumn Festival planning 3 I. Theme objectives
1. I know that August 15th of the lunar calendar is the Mid-Autumn Festival. Simply understand the origin of the Mid-Autumn Festival, and know that the Mid-Autumn Festival is also called the Reunion Festival.
2. Understand people's activities in the Mid-Autumn Festival, so that children can experience the joy of the festival and the cultural customs of China people by tasting moon cakes, enjoying the moon, learning and enjoying songs and making fruit platters.
Second, the creation of the environment
1. Decorate large murals of Mid-Autumn Festival with children, including the changes of the moon and palace lanterns.
2. Hanging lanterns and fruit patterns create a lively festive atmosphere.
3. Show the Moon Phase Change Book painted by children who observed the moon before the festival. (Issue the record sheet in advance).
Three. Regional activities
Happy Mid-Autumn festival
1. Painting: Provide pictures of fruits and let children draw delicious fruits.
2. Masonry: plasticine for making moon cakes for children.
3. Art design: provide colored paper, glue and brushes for decorating festive lanterns.
4. Making lanterns: Make a lantern with empty bottles, colored tape, colored paper and paste materials.
Fourth, family education.
1. Conditional families take their children to enjoy the moon on the night of the Mid-Autumn Festival, tell them a story about the moon or teach them an ancient poem about the moon and the Mid-Autumn Festival.
2. Prepare a lantern with children, which is made of * * * *.
3. Urge children to observe the moon continuously before and after the festival and record the changes of the moon.
The most creative Mid-Autumn Festival planning 4 I. Activity objectives
1. Let children know the origin of Mid-Autumn Festival through activities, and know that Mid-Autumn Festival is a traditional reunion festival in China.
2. Experience the happiness of spending holidays with colleagues and teachers.
Second, the activity preparation
Mobilize children to bring their own fruits and moon cakes.
Third, the activity process
Introduce festivals-enjoy stories-talk about taste.
Fourth, the activity process
1. Introduce the festivals about the origin of Mid-Autumn Festival to children, and let them know that August 15th of the lunar calendar is the Mid-Autumn Festival.
2. Appreciate the story, listen to the story of "Moon Girl makes clothes", and understand that the moon is constantly changing.
Discussion: Why can't Moon Girl's clothes fit?
Talk and taste
A. what to eat in the mid-autumn festival?
B Share * * * and taste the moon cakes and fruits you brought, and talk about the food you brought.
Attachment: The short story "The Moon Girl Making Clothes"
At night, the moon girl came out, thin and curved, like a little girl's eyebrows. The cool wind blew her a little cold, so she tore a cloud and wrapped it in her body. Moon girl thought, I'd better find a tailor to make a dress.
The tailor measured her and asked her to pick it up five days later. Five days later, Miss Moon gained a little weight, like a crooked sickle. She came to get the clothes. These clothes are really beautiful, but they are too small to button.
The tailor decided to make her a new one, measured it again and asked her to pick it up five days later. Five days later, Miss Moon gained a little weight and bent like a boat. She came to get clothes, and the clothes were made more beautiful. Unfortunately, Yuenv couldn't even put on one set.
The tailor blushed and said, "I have to do it again." Five days later, Miss Moon came to get her clothes. When the tailor saw that Miss Moon was round, like a disc, she was taken aback: "Ah, you are getting fat again!" " The tailor sighed and said to Moon Girl, "Alas! Your figure is not allowed, I can't make clothes for you. " It turns out that the moon girl is changing every day, so she still wears clothes that don't fit. During the day, the sun came out, and she was embarrassed to come out. She only appears quietly at night.
The most creative Mid-Autumn Festival planning 5 takes "one moon cake, one dream" as the theme, creating a corporate atmosphere of "happiness and harmony, advancing with the times" and enhancing corporate image.
Second, time.
The fourteenth or fifteenth day of the eighth lunar month.
Third, location.
Hotel training room
Fourth, the characteristics of the planning scheme
1, the host must have strong control ability and language expression ability, and the program design must be reasonable and interesting, so that employees can understand and participate well.
2. Make some exquisite cards with the origin, allusions, moon appreciation and poems of Mid-Autumn Festival printed on them as souvenirs for employees, which will not only make employees remember this activity for a long time, but also better understand China culture.
Verb (abbreviation of verb) Program Activity 1
1. Activity form: playing dynamic or static video materials, and being explained by the host.
Name of activity: Mid-Autumn Festival, do you know?
Publicity content: the origin of Mid-Autumn Festival, allusions, moon appreciation, poems, etc. Such as: allusions-the Goddess Chang'e flying to the moon, WU GANG, Guigui, Yutu and other goddesses; Appreciating the Moon-Chasing the Moon, Walking and Appreciating the Moon ...
Illustrated with pictures and texts, it enhances the appeal. It's hard to understand.
Activity 2 of intransitive verb scheme
1, moon cake
Activity name: moon cake circle, moon circle.
Activity form: The pastry chef will perform and guide interested employees to make moon cakes (which can be completed in groups), and award the most creative award, the welcome award and the most authentic award.
Eating moon cakes and enjoying the moon-employees discuss with each other.
2. Kongming Lantern
Activity name: Kongming Lantern Festival, Moonlight.
Activity form: live performance by professional technicians and production by interested employees (can be conducted in groups) to prepare for future release.
Interact with employees to arouse their enthusiasm and enthusiasm. Signature-employees sign the Kongming Lantern made by the company in advance. Flying Kongming Lantern-Flying mood.
Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lanterns, are written on Kongming lanterns after wonderful performances. Let's watch a bright moon hanging in the night sky, light it and fly it together in the moonlight. Push the program to a climax.
Seven. Site layout
1, stage layout-contains a large background screen for story explanation or projection.
2, audio equipment layout
3. Lighting layout
4. Audience layout
Eight. End of activity
Site cleaning arrangement