what can you do in tourism management major
2118-18-12 17:17:41
Wen/Ye Dan
Tourism management major is a new discipline established with the development of China's tourism economy and tourism industry. In China, this discipline has only been produced for more than 21 years, but it has become an important discipline department in the management discipline system.
1 Major courses of Tourism Management
Introduction to Tourism, Tourism Management, Tourism Policies and Regulations, Travel Agency Business, Travel Agency Management, Tourism Geography, Tourism Psychology, Tourism Economics, Travel Agency Operation and Management, Tourism Marketing, Tourism English, Tourism Accounting, Hotel Management, Hotel Catering Service and Management, Introduction to Tourism, Tourism Culture, Tourism Resource Development and Management, Scenic Spot Planning and Management, and Tourism Safety.
2 What can I do with tourism management
After graduation, students of this major can work in tourism administration departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning agencies and theme parks for tourism economic management and enterprise management; Or self-employment in the tourism and leisure industries.
industry:
after graduation, I mainly work in the internet, finance, new energy and other industries. Roughly as follows:
1 internet/e-commerce
2 finance/investment/securities
3 new energy
4 real estate
5 education/training/colleges
6 trade/import and export
7 professional services (consulting, human resources, accounting)
8 insurance
Engaged in posts. It is roughly as follows:
1 Sales Representative
2 Sales Manager
3 Reserve Cadres
4 Personnel Specialist
5 Account Manager
6 Telephone Sales
7 Sales Specialist
8 Sales Assistant
3 Employment Direction of Tourism Management Major
1. Tourism Administration Department
The employment of tourism administration department must pass. Employment units include provincial, city and county tourism bureaus and their affiliated enterprises and institutions. The specific positions of each unit depend on the needs. Please refer to the civil servant enrollment brochure of that year.
2. Travel Agency
The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, external liaison department, finance department, etc.
business department: responsible for the marketing planning of travel agency products, soliciting group tours, ground connection and other travel agency businesses, as well as the organization and marketing business of conferences and small and medium-sized exhibitions; There are mainly positions such as manager, assistant, secretary, group organization and ground connection.
Planning and Dispatching Department: specifically operate the travel agency business, including designing tourist routes and making quotations.
reception department: it receives guests who come to consult and other visiting personnel.
tour guide department: arrange tour guides to take tours, and the tour guides must have tour guide cards.
Foreign Liaison Department: the spokesperson of travel agencies in other places, who often goes to other cities to promote the travel agencies.
finance department: responsible for all fund operations of travel agencies, and the staff should have certain accounting knowledge.
3. The main business of tourism consulting company
includes: outbound tourism consulting, domestic tourism consulting, tourism agency, business investigation consulting, immigration and study abroad consulting, booking hotels all over the country, booking tourist (business) cars, conferences and exhibitions, tourism consultants and tour guide training services.
With the National Professional Standard for Tourism Consultant Training and the National Vocational Examination Outline and Examination Training Textbook for Tourism Consultant Training passed the evaluation of experts from the National Vocational Qualification Training and Appraisal Experimental Base, the training of tourism consultants was piloted and evaluated nationwide. According to the person in charge of Tianjin Certification Center, the average salary of the first batch of more than 111 students in Chengdu during the probation period is 2385 yuan. Tourism consultants are divided into assistants and division-level students who take the national unified examination after graduation. After passing the examination, they will be awarded the Certificate of Tourism Consultant of the National Vocational Qualification Training and Appraisal Experimental Base, and their personal data will be entered into the China Tourism Consultant Network and the National Vocational Qualification Training and Appraisal Experimental Base Network. In 2118, the first national unified examination for "Tourism Consultant" will be held on June 22nd, and tourism consultation will become the hottest new occupation.
4. Tourism e-commerce enterprises
Tourism is considered to be one of the industries with the strongest sensitivity to the Internet, and together with finance, software and online bookstores, it is called the four most suitable industries to operate online. Thus, tourism e-commerce enterprises have a bright future. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, travel routes and practical information retrieval of business travel, etc. For example, Ctrip.com and eLong.com are well-known tourism e-commerce enterprises at home and abroad.
5. Tourism planning and planning institutions
Graduates can engage in tourism planning and planning. Tourism planning and planning institutions mainly include tourism development planning, scenic spot planning and tourism planning. By 2117, there were 9 tourism planning units with Grade A qualification, 154 with Grade B qualification and 62 with Grade C qualification in China, covering all provinces, municipalities, autonomous regions and municipalities directly under the Central Government. In addition, there were some unqualified planning agencies.
6. Tourism marketing planning enterprises
A new tourism marketing planning enterprise is a marketing planning enterprise that has expanded from the marketing planning work of the original travel agency business department to an independent tourism market, and it is a new tourism industry generated by the new division of labor during the development of the tourism industry. The business includes the marketing planning of tourist attractions, large-scale tourist performances, large-scale tourist activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge between the tourism demand market and the tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information), and providing consumer groups (entities and information) for tourism products and tourism destinations; The popularity of some large-scale tourism products in the market is not unrelated to the operation of tourism marketing planning enterprises, such as the large-scale live song and dance Impression Liu Sanjie. As a new tourism marketing planning enterprise, the business volume is huge and the enterprise personnel are capable; Employees are required to have higher education, understand the development status of tourism enterprises, understand the trend of tourism consumption, have higher communication and immediate response to market changes, and have good team spirit and integrity. Most tourism marketing planning enterprises have e-commerce business.
7. Tourist attractions
Graduates can engage in the operation and management of tourist attractions. National Tourism Administration's Report on the Development of Tourist Attractions in China in 2115 shows that as of October 2115, there are about 21,111 tourist attractions in China, including 1,411 A-level tourist attractions, 1,77 national key scenic spots, 1,54 national nature reserves, 565 national forest parks, 1,115 national geological parks and 316 industrial and agricultural tourism demonstration sites, which are listed in the World Heritage List. Tourist attractions have formed half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. So many tourist attractions have created good opportunities for employment of tourism and leisure management majors.
8. Theme Park
Graduates can engage in the operation and management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type and so on. Paradise types include Happy Valley, Ocean World, Ice and Snow World, etc. There are folk culture villages, ethnic culture villages and so on. Historical types such as Song Cheng in Hangzhou, Tang Cheng and San'guo City in Wuxi; Happy Land, Xanadu and Foolish Paradise in Guangxi; Concentrated landscape types such as Window of the World, splendid china, etc. Science and technology such as dinosaur hall, aerospace science center, etc.
9. Travel and leisure clubs
Graduates can engage in the operation and management of industries such as golf clubs, fitness clubs, rock climbing clubs, beach baths, desert sand-sliding clubs, and other entertainment places such as bars and KTV. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, "houses" and "bars" have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs.
11. High-star hotels and resorts
Tourist resorts are tourist places integrating entertainment, accommodation, catering, dance halls, conference halls and large parking lots. With beautiful environment and complete facilities, they are good places for holiday and leisure travel, and are increasingly favored by tourists. Graduates majoring in tourism and leisure management can engage in the operation and management of tourist resorts.
11. Teaching in tourism colleges and universities
With the rapid development of tourism, there is an increasing demand for grass-roots talents in tourism, and tourism vocational schools around the country have developed rapidly. It is also a good choice for graduates of tourism management to engage in tourism secondary vocational education.
12. Self-employment in tourism and leisure industry
There are various tourist souvenir shops with individuality, small tourist restaurants with economical characteristics, bars and teahouses with cultural tastes, restaurants with local flavor, snack industries, pottery bars and batik bars mentioned above, gardening bars for teaching to plant flowers and plants, make bonsai, flower bars for arranging flowers, and photography bars. The independent entrepreneurship of tourism and leisure in cities and tourist destinations can be said to be colorful, and many entrepreneurial doorways can be found from the investigation and analysis of contemporary people's tourism and leisure consumption needs.
13. Going to the countryside and participating in the development of rural tourism and leisure industry
The development of urbanization and the acceleration of new rural economic construction have promoted the development of rural tourism and leisure industry, especially around big cities. Professor Liu Deqian, editor-in-chief of Tourism Journal, and other experts predict that rural tourism will soon occupy half of China's tourism industry. However, there is an extreme shortage of tourism talents in the vast rural areas, and rural tourism and leisure industry is a vast world for tourism undergraduates to display their talents. Participate in rural tourism development, operate rural tourism hotels, conduct rural tourism marketing planning, organize rural tourism commodity production and management, or engage in rural tourism secondary vocational education and tourism skills training, and choose the direction according to the principle of "adapting to local conditions"; It can be entrepreneurship, such as: organizing rural tourism marketing planning enterprises, raising funds to jointly operate rural tourism and leisure enterprises with local farmers, and leasing rural tourism resources to start small and medium-sized rural tourism enterprises; It can also be employment, employment in rural tourism and leisure enterprises.