As for how to do brand planning effectively, Mr. Li Anhua thinks that it is particularly critical for enterprises to establish core competitiveness and create brand advantages in the long-term development process. Because an enterprise grows up, the brand can only be effectively completed through careful brand planning, giving the enterprise the ability of product premium and the development prospect space of the enterprise, helping the enterprise to embark on the road of intangible production and brand value of enterprise management. Then, in today's era of big brand competition at home and abroad, how to effectively do a good brand planning scheme to make its corporate brand win in the market competition? Teacher Li thinks: 1, the thinking and landing of brand positioning, and the development of an enterprise is directly related to brand positioning. Nowadays, people's brand awareness is getting stronger and stronger, and their consumption concept is also progressing with the progress of society. At this time, enterprises should position their brands with different ideas, and implant the core values of brands into enterprises through comprehensive market research. Since then, it has formed a unique brand service theory with other competitive brands, which reflects the value of brand positioning for enterprises. 2. With the development of the times, people's pursuit of sensory experience is getting stronger and stronger. Now it's not the time before. As soon as the products are produced, they sell well. Now, in the process of product consumption, the visual experience of brand image has reached a higher level. Brand image packaging plays a key role in the process of brand building. At this time, in order to develop better, enterprises need to design and package the logo brand image of enterprises, plan the image of exclusive stores and franchisees of enterprises, and carry out comprehensive image packaging, such as enterprise profile information, product promotional materials, internal and external packaging of products, etc. Only in this way can we effectively regain the attention of consumers through visual sensory experience and regain their favor and attention. 3. The landing of corporate brand advertising language requires enterprises to comprehensively consider the brand positioning, certain preferences, psychological needs and other factors of consumers, and extract a brand advertising language that can fully express corporate brand and core ideological values. Therefore, in the future promotion process, it will help the corporate brand to remember in the hearts of consumers, so that their consumers will naturally associate with the brand's products or services when they see the brand's advertising language. Brand marketing is the most important thing for a brand to succeed. In the Internet era, it is a brand marketing trend for enterprises to formulate brand promotion plans in combination with online marketing. Due to different industries, different brand positioning levels and different consumer groups, the financing conditions and financing capabilities of enterprises are also different. At this time, enterprises need to fully combine their own financial strength and make a good brand promotion plan. Left one: Li Anhua, a famous brand marketing expert; Second from left: Teacher Xu Yuande, a famous consulting expert; Right one: Teacher Wang Haibing, a famous consultant; Corporate brand marketing can spread brand ideas and values by choosing news media, TV advertisements, public transport media, elevator building advertisements, subway stations, outdoor high-speed media or expressway toll stations. If we want to spread the national market by obtaining the dealer traffic of cities across the country through Internet search engines, we need the planning and operation of brand websites, so as to shape the brand image of enterprises on the Internet and obtain the investment and operation traffic needed by enterprises. Brand website operation can be promoted through keyword bidding advertising, seo keyword optimization ranking, and information flow advertising through their respective media platforms. Since the media era, enterprises should publish and promote some self-media content, or video promotion code of live broadcast platform and publicity of various social platforms. It is particularly important for enterprises to build brands, quickly enhance brand awareness and shape brand influence. When building a brand and making a brand promotion plan, enterprises must focus on the core ideological values of the brand and never deviate from the theme of brand ideological values. Here, I suggest entrepreneurs and CEO friends, do what they can, and don't spend too much money on advertising when funds are limited. I believe everyone can imagine the risks. Because there are many industry and business rules, here we can only provide entrepreneurs and friends with some thinking frameworks for brand planning. I hope my friends will understand. It is a long-term task for enterprises to build brands, and enterprises should persistently adhere to the core ideological values of their own brands. If you promise consumers a certain benefit value, you must do it to the letter. Don't promise if you can't do it. While building a brand, we should strengthen product research and development, improve production technology and enterprise management experience, and make high-quality products and services. Strengthen the guarantee service system of products before, during and after sale. The above contents hope to help you and be grateful for every encounter in your life. Trust comes from attention. If you trust us, please pay attention to us Finally, a well-known brand marketing expert, who once served in the world's top consulting company, is now the chief consultant of Shenzhen Sanrenxing Management Consulting Co., Ltd., and sends out the motto of fast trading method 16: adjust the channels, do what you like, understand the needs and send the antidote. This proverb 16 is very important, and understanding is fate and foundation. I hope that you will get wider and wider on the road of targeted and precise marketing, and finally achieve a quick transaction with integrity.