Many people who have just entered the field of art design are at a loss, don't know how to design posters, and feel completely thoughtless. The following is an analysis of the three major steps of poster design that I summarized, hoping to benefit everyone.

A poster often consists of many elements, but three of them are essential, that is, graphics, words and colors. Similarly, an attractive poster will certainly integrate these chaotic elements into a whole aesthetic effect.

The following analysis of a poster production steps, but also almost all the design steps.

First, copywriting

Let's make a poster design. The copy may be provided by the merchant, or it may be written and refined by our designer after the description of the merchant.

The text content of the screenshot below is the text content provided by the merchant to our artist. When we get the copy, the first thing to do is to read the text, understand the content of the text, and sort out the key points, so as to carry out the next typesetting.

Through reading, we sort out the structure of this point:

Second, the framework layout.

After sorting out the primary and secondary priorities of the copy, import the product drawings and make the overall framework layout. According to the primary and secondary and visual center of gravity, put the product drawings and words in the appropriate position.

The following' layout' adopts the way of' picture on the left and text on the right', which is also a technique we often see in propaganda posters. For the text content, it is enough to enlarge the key points and narrow the minor parts to explain. The general visual center, of course, is what we most want users to pay attention to.

Third, coloring and details.

1) background processing

Background production method: I use the color of the product itself as the background color to ensure that the whole poster belongs to the same color system and looks unified and coordinated. Then apply it with a white brush to enhance the layering of the background.

The method to get the product color is very simple, just use the straw tool in Photoshop to suck out the product color. If the baby can't use the straw tool,

2) The text effect of "shaping, detoxifying, whitening and hydrating" is also very simple. Adjust the foreground color to a darker and lighter color than the original font, and then use the brush tool to smear the text, which can give the text a luminous gradient effect.

3) The S-shaped white spot decorative elements of the product are also painted with appropriate brush parameters.

4) Use small color block and polygonal wireframe to add frame decoration, so as to define the target position, make the whole poster layout clearer and cleaner, and improve readability.

What is the appreciation and analysis of excellent poster works? Appreciation of excellent poster works is as follows:

1. Comic-style restaurant opening poster, in the form of comic style+palace grid, not only has attractive food pictures, but also the corresponding opening activities information content.

2. In the second half of July, the summer mobile phone poster of green plants at the beginning of the month is about to pass in June, and we will also usher in a brand-new second half. This excellent poster design works, with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful because of you".

3. Mobile phone poster of youth illustration in campus classroom in graduation season. Graduation season is coming. Are you ready? This excellent poster design adopts hand-drawn illustration style, plus tables and chairs, books and basketball court elements outside the window.

The 20th Pawn Exhibition of Nagoya University of Plastics has a prominent theme, which is easy to catch people's attention. The word pawn exhibition is a grid form similar to tablecloth, which has a sense of design.

Color matching

Very nice, the word "pawn" is rose red with blue (classic red and blue collocation); The word "exhibition" is green, blue,

dark blue

, purple (with gradient).

A lot of white space is reserved, and the upper part and the lower part of the picture form a sharp contrast. This can make readers focus on the text and make the information easier to read.

Classification and appreciation of poster design? Analyze different poster styles, learn from their advantages and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style. 02. Creative Font Poster Design-Swiss c2f Design Studio Swiss C2F was founded in Switzerland in 2006 by CybuRichli and FabienneBurri.

visual communication design

In the studio, the design styles and forms of font poster works are varied, mostly based on three-dimensional effect display. 03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plant flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling. 04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics. 05, creative graphic segmentation poster design-Modulwerk This is a group of creative posters that use simple graphics and lines to segment elements, and the color scheme mostly uses contrast colors.

Red and black.

Red, blue, Rayna Sue, etc. , attract users' attention, and give people a comfortable feeling as a whole. 06, creative brain hole poster design-Modulwerk This group of posters has wide brain holes, mainly in red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference. 08. Bright paper poster design Bright paper poster is a kind of three-dimensional poster. Stereo vision and paper thickness are the keys to the design of paper effect posters. This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors. 9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery. 10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not dull, and the combination of typesetting, superposition and rotation of copywriting adds a lot of liveliness to the poster. 1 1, ink element poster design ink element representative

traditional Chinese culture

Is a unique language with oriental aesthetic implication, and its charm and color are contained in it.

Chinese culture

The essence of poster design is not only to express the characteristics of ink and wash, but also to enrich the picture, enhance the artistic effect and achieve a certain aesthetic artistic conception. 12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring. 13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster. 14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix with portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure. The overall collocation is interesting, concise and beautiful. 15, retro poster design-

Denmark

Designer MadsBerg's commercial posters have a unique style, like relatively old works, with the feeling of ancient elements and printed matter, forming a strong retro style. The characteristic of this designer's poster is to transform the classic poster art into a modern and eternal style. 16, collage poster design This is a set of creative collage poster design, including graffiti, illustration, photography,

vector graphics

, collage elements, etc. The forms of expression are mostly geometric figures and irregular shapes. 17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details. Posters at the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals. 18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity. 19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are a lot of lines, it won't make people feel confused, but the rhythm is orderly. 20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color schemes to form a perfect combination.