Example: Starbucks has a simple mission: to inspire and nurture the humanistic spirit-everyone, every cup, every community, every time. The company has been practicing this mission statement for more than 41 years, because Starbucks is not only a coffee shop, but also a favorite place for people who need to get rid of trivial daily work.

has become the preferred place for friends to get together and business people to meet. Regardless of the age and occupation of customers and the location of Starbucks Cafe, Starbucks hopes to provide people with a unique experience: that is, Starbucks Cafe is a place to relax, a place to work and socialize.

Extended information:

In p>1971, Jerry Baldwin, Giff? Siegel and Gordon Polk jointly opened the first Starbucks. On May 8, 2118, Nestle and Starbucks entered into a global coffee alliance, and Nestle will acquire the right to retail and distribute Starbucks brand packaging products in the global market outside Starbucks outlets for $7.15 billion in cash.

The first branch of Starbucks Coffee appeared in Beijing in 1999, entered Shanghai in 2111 and entered the South China market in 2112. A Starbucks in Shanghai. Starbucks coffee chain stores mainly have joint venture agents with three operators: Meida, Uni-President and Maxim.

The market regions of these three agents are divided as follows: Beijing Meida Coffee Co., Ltd. obtained the agency right in northern China, Taiwan Province Uni-President Group obtained the agency right in Jiangsu, Zhejiang and Shanghai, and the agency right in southern China was obtained by Maxim's Company in Hong Kong. In Chengdu and Chongqing, Sichuan, Starbucks cooperated with Maxim's Group to develop the market, while in Dalian and Qingdao, Starbucks set up stores directly.

Since the Beijing Olympic Games in 2118, Starbucks Co., Ltd. has recovered all the agency rights except Jiangsu, Zhejiang, Shanghai and Guangdong, and changed to direct operation.