Food pricing is not a mathematical problem, but a psychological problem.

In different restaurants, the price of the same dish may be 10 times. The key is to grasp the customer's psychology.

Generally speaking, customers in high-end business districts don't care much about the price, but the quality of the dishes is the key. Restaurants around communities or schools should attract customers at affordable prices.

An important skill in dish pricing is mantissa pricing strategy, which makes customers feel psychologically affordable by retaining mantissa. For example, the price difference between 28.88 yuan and 30 yuan is only 1. 12 yuan, but in the eyes of customers, the former is much cheaper.