As the saying goes, food is the most important thing for the people. Since ancient times, the biggest problem for China people has been eating. At the same time, with the rapid development of society, the catering industry has also undergone tremendous changes with the replacement of the times.

There are various brands in the catering industry today, such as Haidilao and Banu, which attract countless consumers. Especially the contemporary popular stars, in order to improve their popularity and earn more profits, they have also opened their own catering brands.

however, these catering brands have not become popular because of the aura of stars, but have gradually declined. Recently, a particularly popular catering brand has closed down more than 311 stores nationwide, but it has earned 321 million yuan a year behind it.

In recent years, the catering industry suddenly burst into flames. Seeing the huge benefits brought by catering, more and more people switched to this kind of industry. After several years of development, many excellent brands have emerged in the market.

The profits behind the catering industry have made many people red-eyed, so many stars have joined the catering industry. These stars use their connections and resources to create a special market position for their catering brands.

In recent years, popular stars such as Michael Chen, Joker Xue, Huang Xiaoming and Arqie have all opened their own restaurants. In fact, before these restaurants were opened, the capital behind them had already started to operate and planned the listing of brands.

Therefore, we can't understand that the catering brand opened for the star is completely controlled by himself, but there are certain enterprises behind it. For example, Xianhezhuang, which is very famous in recent years, is actually Sichuan Zhishan brand management company behind it.

The biggest role played by such management companies is operation. They often form a chain brand effect in the market through the influence of stars at home and abroad. When the effect began, some people who joined in poured in. This has realized two ways to make profits. On the one hand, it constantly collects the joining fee, on the other hand, it is the operating income.

after analyzing the company's data, the market understands that the initial fee of Xianhezhuang is about 411,111 yuan. This is only the average joining fee for second-and third-tier cities. If you are in first-tier cities or megacities, you need more joining fees.

according to the latest data, Xianhezhuang has more than 811 branches all over the country. If we calculate the franchise fee according to 411,111 yuan, the relevant companies can earn 321 million yuan in franchise fees, far exceeding the turnover of franchise stores.

after the outbreak of the epidemic in 2121, offline stores were severely hit, and countless restaurants closed down. In the first half of 2122, a large number of restaurants opened by many stars closed down. By the beginning of May, more than 311 branches of Xianhezhuang had closed down, leaving less than 411.

this situation is not only due to the epidemic situation. First of all, under the influence of the epidemic, people are restricted from spending money at home. The passenger flow in the market has been greatly reduced, and operators have to seek other ways out.

Secondly, the restaurants opened by the stars pay little attention to improving the quality of catering, and only aim at charging the franchise fee. A large number of consumers will never come for the second time when they vomit for the first time, and they have not sincerely catered to the needs of customers.

this not only cheated countless consumers, but also cheated countless merchants who joined. They thought they could get more resources by virtue of the influence of the brand, but they were charged a lot of joining fees, and the period of returning to their books in the later period was lengthened.

From the above part, few star restaurants can survive, and a large number of restaurants will only face bankruptcy or closure. They thought that they could make money through their fame and halo and with the help of catering brands.

I don't know that their own starting point and direction are wrong, and this method of defrauding consumers and cutting leeks has become commonplace. In order to achieve long-term development, the most important thing is to be loved by consumers, not just relying on their own star aura.

on the one hand, we should improve our service quality, taste and environment to attract more consumers, and on the other hand, we should build a brand with positive energy. Perhaps it is because of some bad catering practices that the environment of the whole catering industry is affected.

In short, everyone must keep their eyes open, especially for people who have the idea of joining. Most of them are a trap, and the real purpose behind this star operation model has been completely exposed to everyone.

At the same time, the relevant national catering management departments should also strengthen market supervision and stop some bad situations in time. If consumers find that some catering brands have health problems, they should also report to the food safety department in time, vigorously rectify such shortcomings, and create a healthy, safe and secure catering environment.