Market background
Tiny chopsticks breed business opportunities
Only two chopsticks in Shanghai
"Food is the only way to eat, and chopsticks are the first thing to go". Chopsticks play an important role in the dietary life of Chinese people. In the supermarket, people can spend 10 yuan to buy 5 pairs of chopsticks, but few people can find business opportunities from this small chopsticks.
It is understood that there are not many enterprises in China that have a chain of chopsticks stores, but in Beijing Wangfujing Street and Nanjing East Road in Shanghai, which is known as "the first commercial street in China", there is a large-scale specialty store Rhythmic Chopsticks, which is considered the "first chopsticks in China", where not only are the products of the chopsticks, but also the products of the chopsticks, which have been widely used in China. "The products here are not only sold on the mainland, but also exported to the United States, Europe, Southeast Asia and Korea, Japan and other places, becoming a well-known brand of chopsticks at home and abroad. At present, the company has more than 20 chain stores across the country, with such a scale of chopsticks stores only from 2002 to start, and now, each store's annual profit of about 150,000 yuan. And small chopsticks in the big business opportunities so that more and more investors began to try.
It is reported that, in addition to Rhythm and Harmony chopstick stores, some places there are local chopstick stores, but these chopstick stores, some in the form of counters to sell, and some are mixed with other products, specialty stores are relatively few. For example, in Shenyang, there is a chopsticks specialty store in Yinghua, and in Shanghai, there is a long-established "Shanghai Chopsticks Store" near the Chenghuangmiao Bridge. In the Shanghai area, there are only two chopstick specialty stores as mentioned above.
Business conditions
Investment of 300,000 yuan
Storefront of at least 25 square meters
Scope of business - Chopsticks stores mainly deal with sandalwood chopsticks, ebony chopsticks, green chopsticks, mahogany chopsticks, ironwood chopsticks, nanmu chopsticks, ivory chopsticks, silver chopsticks, bone chopsticks, cloisonne chopsticks, bamboo carving chopsticks, lacquer chopsticks, and other chopsticks, Bamboo Chopsticks, Lacquer Chopsticks, Japanese Chopsticks and other types of chopsticks and chopsticks holders; according to the craftsmanship, materials and packaging, the products can be divided into low, medium and high grades.
Funding - the initial investment of about 300,000 yuan, mainly for store rent, medium and high-end decoration, as well as the first batch of goods and so on. As such stores shall be opened in the busy business district, usually lot rent is relatively high, so most of the early investment is for store rent, followed by the pre-preparation. 25 square meters of the store, at least 200 varieties of goods about the first operation can be based on the market best-selling varieties of goods, later can be based on the local pre-sales situation into the goods.
Store - small store in 25 square meters or so, the decoration needs to be full of classical features and with classical music, and the store ring wall placed wooden elegant display cabinets, the middle can be placed in the glass display cabinets, and the other at the entrance to set up the cash register.
As the chopstick store mainly operates medium and high-end chopsticks, and attaches importance to the introduction of chopstick culture publicity, therefore, the investor had better have the appropriate business and cultural background, otherwise, it is difficult to attract a certain level of customer patronage and favor.
Steps to start a business
Preferring to set up a store on a well-known shopping street
Decentralized purchasing and unified packaging
Shop location -- chopstick merchandise is the main purchasing group of foreign tourists, in addition, as a gift for friends and family or meeting souvenirs are more and more accepted by the general public. Therefore, well-known busy commercial districts are the first choice for chopsticks stores, and independent stores are the best. It is also a good choice to have an independent store in a famous commercial building.
In addition, you can also consider opening a store near the famous tourist attractions in each city, but this has some limitations, because it is only for the target group of tourists.
The license - for business license and tax registration and other formalities.
Preparation of sources - according to the different raw materials around the world, the production of chopsticks around the world have their own characteristics, therefore, if the individual store will need to look for sources from around the country to increase the variety of chopsticks, but decentralized purchasing, if you can not take the same brand packaging is difficult to form a branded business. If there is no unified branding business strategy, then in today's market will be defeated by established chain businesses. Therefore, joining a well-known brand is the best way to quickly open a store and make a profit in the short term.
Tips for success
Packaging beautifully to attract customers
Contact group purchasing to fight for orders
Variety of packaging beautifully - a chopsticks store on Nanjing East Road, in the two days of trial operation before the opening of the first of April this year, made a turnover of a few thousand dollars. When business is good, the chopstick store's monthly turnover can reach tens of thousands of yuan or more. This area of about 60 square meters of chopsticks store is simply a "chopsticks kingdom", leaving aside the chopsticks on the exquisite carving process, only the texture will be sterling silver, cloisonné inlaid with jade, inlaid with shellfish, ebony inlaid with silver, sandalwood, jujube wood, mahogany, and uncommon pickled wood, etc., so that the people are overwhelmed. Chopsticks are divided into zodiac chopsticks, couple chopsticks, chopsticks for a family of three, and dragon and phoenix chopsticks for marriage. The packaging, on the other hand, highlights Chinese culture even more. The chopsticks are mainly boxed, ranging from one pair, two pairs, three pairs and five pairs, and all come with chopstick holders. The outer packaging of these boxes has images of the Temple of Heaven in Beijing and the Terracotta Warriors and Horses in Xi'an, while the inner packaging is graceful and elegant. The owner of the store told reporters that the main purpose of the craft chopsticks as gifts to friends and relatives, or as souvenirs to foreign friends, so the packaging must be exquisite.
Selling chopsticks is actually selling culture - "In fact, selling chopsticks is selling a culture," the owner of the store told reporters. As customers are not cognizant of all chopsticks, including the material, craftsmanship, shape and meaning, etc., the store sales staff must have the ability to guide, for different customers, enthusiastically recommend the varieties they may buy, and introduce them to the characteristics of this chopsticks process.
The retail side of the order - chopsticks store owners to the store management as a priority, it is both a retail store and a window to show the brand. The role of the window means publicity, and once the store is well run, the initiative to find customers can be less. According to the owner of the chopsticks store on Nanjing East Road, customers come and go from all over the world, in all directions, what identity, occupation people have, it is inevitable that some people fall in love with chopsticks at first sight. The famous multinational logistics company TNT recently came to their store to place a considerable order. She said many multinational companies buy a large number of chopsticks as gifts for their partners and clients around the world when they hold conferences. In addition, high-class business places such as hotels and guesthouses also buy large quantities of log chopsticks and craft chopsticks to upgrade their hotels. So it seems that while waiting for orders to come in, taking the initiative may win more customers.
Profit analysis
Taking a 25-square-meter store as an example, the staff includes four salespersons and a cashier.
Investment
The rent of the store is about 120,000 yuan (pay three deposits), decoration is about 50,000 yuan, and the first batch of goods is 80,000 yuan. In addition to prepare 50,000 yuan working capital. ***Total 300,000 yuan.
Winning analysis
Sales: chopsticks store chopsticks to 200 yuan to 400 yuan a set of best-selling products, such as according to the average daily sales of 10 sets of 300 yuan of chopsticks, the average monthly turnover of 90,000 yuan.
The main expenses include: purchase money: 40,000 yuan, store rent of 30,000 yuan, 5,000 yuan of labor, utilities, transportation and other costs 2,000 yuan Total: 7.7 million yuan.
Monthly net profit: 13,000 yuan
Annual net profit: 15.6 million yuan (two years to recover costs)
Note: Due to the operating conditions and the quality of operators are different, there will be differences in business performance of the stores, losses may occur. The above introduction and profitability analysis, for reference only. Invest at your own risk.
Successful cases
Nanjing Road to show the chopstick culture
In Shanghai Nanjing East Road Yunhong chopsticks store, the reporter can be said to have a feast for the eyes. Inside the elegantly decorated and antique store, there are several decorative lamps full of ancient charm, such as "Fuk", "Luk", "Shou", "Jubilee", and "Fortune", "Luck", "Longevity", "Longevity" and "Jubilee". Filled with ancient decorative lamps, a few saleswoman in red Tang suit enthusiastically introduced to each customer into the store chopsticks history, chopstick culture and the store's chopsticks features, so that guests into the chopsticks store in the small chopsticks marveled at the subtlety of the more, but also forget to go back.
According to the store manager Liang introduced, there are more than 500 varieties of chopsticks here, all kinds of chopsticks according to the process, materials, packaging, the price ranges from dozens of dollars to nearly 10,000 yuan. She also introduced that, different from the chopsticks varieties in Beijing Wangfujing Street Chopsticks General Store, a lot of chopsticks here are specially designed for customers in Shanghai area, for example, through the transfer or hot stamping patterns, some of which are the Shanghai City God Temple, some of which are full of the Jiangnan water town rhythm of the "Qingming Riverside", the history of the chopsticks and the culture of chopsticks cleverly combined into one. She told the reporter that innovation is the way of survival for Rhythmic Chopsticks, while localization is the business characteristic of Rhythmic Chopsticks. This is also the business magic of their chopsticks specialty store, which started in 2002 and has grown to more than 20 chain stores nationwide in only three years. Manager Liang also revealed that in addition to retailing, many large companies, including multinationals, will place orders for in-depth cooperation in the form of business.
It is understood that the success of Yunhong Chopsticks store attracted managers, including the long-established "Shanghai Chopsticks store" to visit and learn.
Links
Chopsticks as a good luck charm
Chopsticks got their name from the mouth: the ancients first called chopsticks "chopsticks", and the southern people on the water were afraid of stopping their boats, and called them "chopsticks" instead. "Chopsticks were first called "chopsticks" by the ancients, and in the south, people on the water were afraid that the boat would stop, so they called it "chopsticks" instead.
Chopsticks have always been regarded as auspicious, and the Chinese use square-topped, round-bodied chopsticks to symbolize that the sky is round and the earth is long.
In wedding customs, chopsticks are used to bless the newlyweds with "quick births"; chopsticks are given to couples to express the determination to be in pairs and never be separated; chopsticks are given to family and friends to express the intimate care for each other's lives; and chopsticks are given to partners to represent the interdependent and collaborative relationship. In traditional Chinese festivals, eight pairs of chopsticks are blessed with big luck and big hair, and ten pairs symbolize ten perfections and reunions. Therefore, chopsticks are not only a kind of tableware in people's mind, but also represent the blessing and hope for a better life. The auspicious symbolism makes chopsticks the best choice for gifts with classical oriental charm and trendy aesthetics.
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