The three positioning consulting firms have their own characteristics, Trout positioning consulting, I believe we do not need to say, is a leader in strategic positioning; focus on consulting, the beginning of the beginning of the start is for Trout and other strategic positioning consulting firms for customers, do landing services as a specialty company, specializing in positioning and landing; Junzhi consulting is a former Trout (China) training instructor Xie Weishan, entrepreneurial do strategic Positioning consulting company.
The three have their own specialties, sometimes in the same industry, each other as rivals, for example, in the electric car industry, focus consulting is the strategic consultant of the Emma electric car; Trout is the strategic consultant of the Yadi electric car before 2014, after Xie Weishan left in 2014, the strategic consultant of the Yadi electric car has become the Junzhi consulting. However, no matter how the change, the above three strategic positioning consulting firms, have promoted the popularization of positioning theory in China and practical landing.