"Product, brand, channel" is said to be the equilateral triangle theory of the restaurant industry.

Products, brands and channels, if any side of the equilateral triangle short legs, will lead to sales do not go, and as the foundation of the foundation of the product, is the premise of the existence of the market. If there is no unique good product, any marketing hype and channel store, it is impossible to establish the brand, sales do not go up.