There are many things to pay attention to when opening a store in a physical store, especially young people who have just entered the society, are tired of working from nine to five, and want to invest in some businesses. As a novice, there are many things to prepare for opening a shop. Let's take a look at the steps and processes of opening a store and related materials.

Steps and process of opening a store in a physical store 1 1. Before opening a store, you should make a certain prospect plan, including the speed, scale and development prospect of the new store. For individual investors, the planning of opening a store often pays more attention to short-term business forecast than long-term planning, so you must make a good plan before opening a store.

2. Conduct market research and choose the project that suits you.

3. Select a store area. When choosing a store location, you usually need to analyze your own business advantages. First, open a shop in the central city where the competition is not too fierce, and then radiate it to the surrounding cities. This is a relatively safe method.

4. Store address. After selecting the store area, you choose the address of the store. Usually, we should pay attention to the following points: convenient transportation, large passenger flow and sufficient development space. This is a key point in the process of opening a physical store.

5. Do the implementation plan and decoration before opening the store. After choosing the store and project, we will make a series of time arrangements, such as joining, decoration training and how to manage it later. We should make a good timetable and carry it out as planned.

6. Pre-promotion. The appropriate choice should be made at some time before opening. Don't wait for the trial run. People around don't know what this shop does. You can send some small gifts with detailed information of your store printed on them for publicity. It is also necessary to make a plan to open a store and leave a good impression on consumers.

7. Trial operation. Trial operation is a good start. After a long preparation period, it is time to recover the cost, but we must be cautious. After all, it is a new store, and marketing is indispensable.

Steps and processes of opening a store in a physical store 2 1. Documents and certificates to be submitted for the pre-registration of the names of individual industrial and commercial households;

(1) the applicant's identity certificate or relevant certificates entrusted by the applicant;

(2) An application for pre-registration of the names of individual industrial and commercial households;

(3) Other documents and certificates required by laws, regulations and policies.

2. Documents and certificates to be submitted when applying for industrial and commercial registration of individual industrial and commercial households:

(1) Application for Individual Industrial and Commercial Registration signed by the applicant (fill in the Application Registration Form for Individual Industrial and Commercial Households);

(2) Proof of employees (household registration certificate, including household registration book and ID card, as well as relevant certificates of retired and other unemployed persons) must be submitted for personnel management in this city.

Ming; Personnel from other provinces and cities shall submit their ID cards, local temporary residence permits and family planning certificates for women of childbearing age; A photo.

(3) the certificate of business premises;

(4) Partnership agreement for individual partnership;

(5) proof of family members' relationship in the family business;

(6) Notice of name pre-approval;

(7) Relevant special certificates required by laws, regulations and policies.

Physical store opening process steps

1, choose a good project

First of all, it's important to decide what store to open. For example, open a snack bar, drink shop, flower shop, grocery store, Wan Wen store, art studio and so on. Project * is good at choosing what you are good at and interested in, and you can take pains to pay.

2. Site selection evaluation

Once the product positioning is clear, you can start site selection. Safety and legality are the first considerations in site selection. When signing a contract, we should consider it from many aspects, whether it is direct rent or transfer, we should pay attention to the legitimacy of the contract.

3. Shop decoration

According to the positioning of products and customers to determine the decoration style, different industries have different requirements for decoration, but also to meet the preferences of target customers, in short, everything around the positioning of target customers. Shop decoration * can be based on the principle of sunshine and health, using healthy materials.

4. Business strategy

The store mainly determines the products and positioning you want to operate. Choose projects according to your own economic situation, and then go to the market to see who the target users of the products are, how the consumption level is, and how the consumption habits are, so as to determine the positioning of the products.

5. Publicity and promotion

The promotion method is to formulate marketing plans according to the business strategy of the merchants, and print leaflets, coupons, posters and other materials. This is part of the business strategy, and it is also the post-preparation work to be done before a store opens. The early stage is to do a good job in product research and development and promote it under the condition of ensuring quality.

Steps and processes of opening a store in a physical store 3 First, locate

Positioning determines status. You must first determine your market, your products and who your target consumers are. What are their consumption habits? What is their consumption level? What is their sexual orientation?

Second, market adjustment.

Is market research used to verify whether your positioning is correct? You want to investigate, who are your competitors? How did they do it? What are their advantages? What are the disadvantages? What do you compete with them? Why do consumers choose you?

Third, site selection

People often say that choosing the right store site is half the battle, not completely unreasonable. What I can tell you here is that it must be accurate.

First, the most accessible places for the target population;

Second, the most convenient place for the target population to reach;

Third, the target population's favorite place to go;

Fourth, publicity and marketing.

It is the number of people and guests that determines the success or failure of opening a store. It's not your decoration, your employees, or your skills. Therefore, the first step in site selection is to do a good job in marketing publicity. Let your information spread quickly through publicity. Tell everyone.

Fifth, decoration

Pay attention to whether the decoration and positioning match. Decoration can start from five aspects. Style, grade, elements, design and service life!

Decoration materials should not be too high-grade, and it is best to use them for 3-5 years. In the eyes of consumers, the rise and fall of a storefront depends on the frequency of your decoration! There are only three kinds of decoration expenses: material expenses, labor expenses and design expenses. In addition to the design fee can not be saved, material costs and labor costs can be saved through the following efforts, design fees must be spent, and how much a store spends on decoration is determined by design, so design is relatively the most important!

Sixth, recruit people

Do business to save money? Is it important to control costs in doing business? How to control the cost of doing business and how to minimize the cost?

We look for familiar green people. Is it possible that one expert equals two novices?

In general, is the salary difference between novice and veteran big or small? In fact, the difference is very small. A skilled worker is more efficient than two or three novices, and in some cases ten are possible, so the salary is not proportional to his contribution.

In the process of recruiting people, try to recruit familiar people, even if it costs more money. Familiar people help you make money. Although green people are cheap, they will only reduce the customer's consumption experience and can only help you spend money. When you cultivate him into a familiar person, you don't know how much you have paid, but you pat your ass and leave!

Another point is that if a store only needs five people to use it, it must recruit more than eight people, because newly opened stores generally need a running-in period, and more customers come out of curiosity. You must have a good customer experience. When the operation is normal in the later period, you can lay off dissatisfied employees and leave the most suitable employees!

Seventh, trial operation.

Basically, the number of people who will try to open a shop is half and half. You don't know what a trial job is for anyone who doesn't think it is necessary.

The first reason to try a job is that it is an excuse for you to do something wrong. You proved one thing when you tried to work, that is, you are not skilled at all. What is the result of being unskilled? You must have done something wrong. The customer has a bad experience after doing something wrong.

In order to get rid of this experience, give yourself an excuse to try. So you can explain to the guests: "I'm sorry that we are trying to open a business, which has caused you inconvenience." We must correct it before opening. " This is the first reason for the trial, that is, the excuse.

The second reason for trial operation is testing. Everything you designed before the trial, does your arrangement meet the practical needs? Usually this is not true. Trial operation is for testing and optimization. Correct what you did wrong. So the goal of trial operation is standardization.

Anyone who doesn't try to do business can basically say that you have never thought about or done business. You haven't done it, so all your methods are useless. You haven't done it, so you don't know how important it is. This is why a trial run is necessary.

Eighth, opening business.

This is the last step. When I say entrepreneurship, I have two key points. First, after opening, no matter what store, it will be full within seven days, and it will feel like a sea of people. 100% must be done. The second point is the business in the first three months, not the turnover, but the number of customers.